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Whitepaper

The NEXT 24' Impact Report

The NEXT 24’, held in Dubrovnik on May 14th and 15th, emerged as a transformative gathering, shaping the discourse on pharmaceutical engagement strategies....

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Report from NEXT CX 23' Vienna -
Whitepaper

The State of Customer Experience in Pharma

The NEXT CX & Engagement Summit, held in Vienna on November 21st and 22nd, emerged as a pivotal event redefining pharmaceutical engagement strategies....

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Quantifying MSL Value and Impact: The Evolution of the Medical Science Liaison Role
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Quantifying MSL Value and Impact: The Evolution of the Medical Science Liaison Role

Over the past three decades, there has been a significant evolution in the role of Medical Science Liaisons (MSLs) within pharmaceutical and biotech...

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The State of Tech and Engagement in Pharma’s Commercial Strategy
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The State of Tech and Engagement in Pharma’s Commercial Strategy

The pharmaceutical industry has been undergoing a significant transformation in recent years, driven by a range of factors such as evolving regulatory requirements,...

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The New Frontier: Omnichannel Strategies for Pharma
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The New Frontier: Omnichannel Strategies for Pharma

Multichannel: The Way It Was. It was a model that had endured for decades, and its foundation was the sales force. Pharmaceutical companies developed new...

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