As the pharma industry increasingly embraces digital transformation, AI emerges as a pivotal force shaping the future of commercial and medical affairs teams. The integration of AI, particularly Generative AI, is revolutionizing how these teams engage with HCPs and manage customer relationships.

“The GenAI Playbook for Commercial and Medical Teams” delves into the evolving landscape of AI applications within the pharmaceutical sector, offering insights drawn from a comprehensive survey of industry professionals.

This report examines the most valuable roles AI plays in enhancing customer engagement, optimizing strategies, and addressing the challenges faced by commercial and medical teams. Through a deep analysis of survey data, it explores how AI-driven tools are transforming personalized communication, supportingmedical affairs with up-to-date scientific information, and fostering collaboration across teams. Furthermore, the report identifies potential barriers to AI adoption and provides a forward-looking perspective on the future of AI in pharmaceutical operations.