06-07 May 2020, Dubrovnik

What is NEXT Pharma Summit?

With a clear focus on pharma commercial/medical and at the time of great uncertainty for pharma, we gather pharma executives, global heads and solution vendors to ask a simple question: Where to NEXT?

06-07 May 2020

Dubrovnik, Croatia - Hotel Valamar Lacroma

"With its sublime location, overlooking the calm blue waters of the Adriatic, Dubrovnik is one of the world’s most magnificent walled cities." – Telegraph.

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Solution vendors




Amazing Dubrovnik


Where is pharma moving the needle?

All about present and future commercial models, pharma sales and marketing, digital, patient engagement plus future tech, including AI, VR, AR, blockchain and more.

Shifting the future

NEXT Summit is a unique experience where ambitious pharma leaders can discover, learn, celebrate and shape the future together.

Senior level networking

Meet with decision makers and pharma champions in this intimate and high-quality setting to generate meaningful connections and takeaways.

Meet our 2019 Speakers

Commercial Track (Pharma Marketing, Sales and Digital), Patient Track and Out-of-the-Box Track include executive-level masterminds from the leading pharmaceutical companies and other industries.

Davidek Herron
Teva Head of Outbound Digital Channels, Europe & International Markets

BIO Coming Soon

Harout Semerjian
Ipsen EVP & Chief Commercial Officer

BIO Coming Soon

Shwen Gwee
Novartis General Manager, Head of Open Innovation

BIO Coming Soon

Christopher Boone
Pfizer Vice President, Global Medical Epidemiology & Big Data Analysis Lead

BIO Coming Soon

Emmanuel Fombu
Johnson & Johnson Global Commercial Strategy and Digital Innovation

BIO Coming Soon

Dr. Gabriel Morelli
Sandoz International Global Head of Commercial Excellence

BIO Coming Soon

Dr. Ronald Seeliger
Stada Vice-President

BIO Coming Soon

Gabriella D Salvatore
Vantage Partners Head of Solution Design & Innovation

BIO Coming Soon

Teresa Ferreiro
Certified Professional Co-active Coach Executive coaching - Health - Empowerment

BIO Coming Soon

Chetak Buaria
Merck Global Head of Commercial Excellence

BIO Coming Soon

Dirk Abeel
Reckitt Benckiser Global Medical Sales Director

BIO Coming Soon

Mathias Ekman
Microsoft Director Health & Life Science Sector

BIO Coming Soon

Danilo Pagano
Lundbeck Senior Director & Head of GCE

BIO Coming Soon

Dr. Oleksandr Gorbenko
ViiV Healthcare Global Patient Affairs Medical Lead

BIO Coming Soon

Haider Alleg
Ferring Global Head of Digital Marketing

BIO Coming Soon

Hank Sczerba
CROMA-PHARMA Corporate Sales Director

BIO Coming Soon

Alessandro Milli
Zambon Head of Global Commercial Excellence

BIO Coming Soon

Patrik Grandits
Daiichi Sankyo Oncology Europe Head of Commercial Operations Oncology

BIO Coming Soon

Rorik van Welij
Amgen Multi-channel & Service Center Lead - Europe and JAPAC

BIO Coming Soon

Morten Remmer
Independent consultant Advisor within corporate innovation, growth hacking and agile data

BIO Coming Soon

Olaf Christiansen
PHOENIX group Head of Marketing Corporate Pharma Services & Sourcing

BIO Coming Soon

Ana Maria Arboleda
Pfizer Shard Next Generation Patient Engagement Implementation Lead

BIO Coming Soon

Niels van Namen
UPS Europe Region VP of Healthcare

BIO Coming Soon

Katie Koetke
Deloitte Senior Consultant Strategy & Operations

BIO Coming Soon

Marko Devrnja
Stada Marketing Director SEE Region

BIO Coming Soon

Aviva deBeer
IBM Watson Health Global Solutions Executive, Digital Health

BIO Coming Soon

Dr. Tim Cave
SaySo Medical Founder & CEO

BIO Coming Soon

Ahmed Abdulla
Digipharm Blockchain Founder/CEO; Blockchain expert (Healthcare) at UN/CEFACT

BIO Coming Soon

Jonathan Hulton
iM Agency CEO

BIO Coming Soon

Claudia Put
BrandNewHealth Founder & Managing Director

BIO Coming Soon

Zoran Djordjevic
Tolar HashNET CEO

BIO Coming Soon

Peter Looker
TransAssist LLC President/CEO

BIO Coming Soon

Felix Jackson
medDigital Founder and Medical Director

BIO Coming Soon

Alexandre Kitching
Lume CEO

BIO Coming Soon

Anthony Page
Voxx Analytics CEO

BIO Coming Soon

Peter Gannon
Within3 SVP, Business Partnerships

BIO Coming Soon

Laura Greco
Patient Opinion Leader

BIO Coming Soon

Anette Steenberg
Copenhagen Capacity Director of Investment Promotion

BIO Coming Soon

Sinisa Waldinger
Bruketa&Zinic&Grey Co-owner and Creative Director

BIO Coming Soon

See all Speakers 

Our 2019 Agenda

8:00 AM - 9:00 AM

Registration & Welcome Coffee

Powered by 60seconds

9:00 AM - 9:10 AM

Opening remarks

A Welcome Message from NEXT Pharma Summit Chairman.

9:10 AM - 9:35 AM

Panel: A tough pill to swallow - The race to digitise big pharma

9:35 AM - 9:55 AM

Reimagining Big Pharma with Big Data

9:55 AM - 10:15 AM

Are HealthBots the Answer to Healthcare Engagement?

10:15 AM - 10:35 AM

Blockchain - Beyond bitcoin / How pharma can develop alternative commercial models with blockchain?

10:35 AM - 11:05 AM

Coffee Break

11:05 AM - 11:25 AM

Towards commercial excellence: From strategy to execution, maximising customers impact.

11:25 AM - 11:45 AM

Training Academy and it’s role in developing customer centric organisation or digitalising field force

11:45 AM - 12:05 PM

How the ever changing sales environment drives SFE innovation

12:05 PM - 12:30 PM

Panel: Smaller but faster than big pharma; What we can learn from medium sized pharmaceuticals in changing commercial environments?

12:30 PM - 12:50 PM

Commercial Excellence: as strong as the weakest link

12:50 PM - 1:50 PM

Lunch Break

1:50 PM - 2:10 PM

From let a thousand (digital) flowers bloom, to integrated customer engagement

2:10 PM - 2:30 PM

The future of life science powered by AI and genomics

2:30 PM - 2:50 PM

ChatBot, smart speakers and digital audio in the healthcare industrys

2:50 PM - 3:10 PM

When the sales reps 2.0 meets doctors 2.0: Nothing happens

3:10 PM - 3:30 PM

From vision to insight: Putting big data, analytics and AI to work

3:30 PM - 4:00 PM

Coffee Break

4:00 PM - 4:25 PM

Patient Panel: Who takes care about patients? The journey from the pill to care.

4:25 PM - 4:45 PM

Leveraging Technology for Optimal Stakeholders Engagement

Hear about the geographic, logistical and scheduling challenges facing internal and external stakeholder engagement; Learn about innovative, technological solutions that can be implemented in order to overcome these challenges; Discuss the use of these tools that foster peer-to-peer learnings, as well as seamless resource dissemination; Explore real world case studies.

4:45 PM - 5:05 PM

From product-centric to people-centric business model for pharma: key attributes and standards of patient centricity within the industry

5:05 PM - 5:25 PM

Bringing stakeholders together - Patient centricity programs at PHOENIX group

To bring stakeholders together and help industry partners to be more “patient centric”, PHOENIX group offers in its more than 2,500 own and more than 13,500 cooperation pharmacies so called “Patient Services”. Olaf will show some examples of such activities in different European countries from awareness campaigns over interaction checks to a prescription reminder services.

5:25 PM - 5:45 PM


5:45 PM - 5:55 PM

Closing of day 1

7:00 PM - 9:00 PM

Business meetings at Dubrovnik secret location ;)

8:00 AM - 9:00 AM

Morning coffee and networking

Powered by Abbyy

9:00 AM - 9:10 AM

Opening remarks

A Welcome Message from NEXT Pharma Summit Chairman.

9:10 AM - 9:30 AM

The Realities of Digital Transformation in Gx, Sx & OTC Markets

9:30 AM - 9:50 AM

Connecting global pharma vision to local patient centricity

9:50 AM - 10:10 AM

A holistic approach to customer centricity

10:10 AM - 10:30 AM

How to use AI to develop next best action solution to maximise sales force

Every pharmaceutical company outside US market lacks information about real prescription numbers by doctor. How can AI help us to get a better picture on prescribing behaviour and how can this be combined with deep customer insights into a next best action tool to increase sales force efficacy.

10:30 AM - 10:50 AM

Dynamic digital content development and approval & real-time expert engagement.

10:50 AM - 11:20 AM

Coffee Break

11:20 AM - 11:45 AM

Panel: Let’s take pharma stakeholders to 2019: How to satisfy all interests?

11:45 AM - 12:05 PM

One-on-One: The new marketing model for big pharma. Things never changed faster.

12:05 PM - 12:25 PM

Patient Opinion Leaders, Social Media, and the Changing Landscape of Shared Decision Making

Laura Greco and Gabriella Salvatore first met in the ALK+ Lung Cancer Community. Laura is a patient opinion leader and Gabriella, at the time, was in Global Patient Advocacy at Takeda Oncology. In this interactive discussion, Laura and Gabriella will explore the role of patient influence in shifting treatment paradigms, health policy, and the conversations that take place between physicians and patients around the world.

12:25 PM - 12:45 PM

Fight Fear of Failure - How agile use of data can reduce risk and enhance creativity in pharma marketing

One of the biggest qualities of agile data is that it allows for a much faster and cheaper validation/rejection of hypotheses which radically reduces uncertainty and risk associated with marketing spending and in turn will unleash creativity! This presentation will cover best practice examples of how to leverage Growth Hacking to engage HCPs, how to shed light into the black box that is conference marketing spending and finally how to use Machine Learning to calculate ROI.

12:45 PM - 1:05 PM

One-on-one: Optimising customer engagement using virtual channels

1:05 PM - 2:05 PM

Lunch Break

2:05 PM - 2:20 PM

From Theory to Practice: Some real cases of AI applied to Commercial Excellence

2:20 PM - 2:45 PM

Panel: New tech for new commercial models. VR, ML, Advanced analytics and personalisation for HCPs.

2:45 PM - 3:05 PM

Plug Into Your Passion

3:05 PM - 3:25 PM

Pharma on digital? Since when?

3:25 PM - 3:45 PM

You don't have to be boring

3:45 PM - 3:55 PM

Closing remarks and waiting for 2020

Together with pharma masterminds, we designed the agenda with a focus on the following:

logo Commercial and patient value.

Our clear focus for the agenda design is pharma commercial and patient engagement where tremendous value will be added.

logo Outlook for 2-3 years.

Only up-to-date topics related to pharma commercial, digital, marketing and patient engagement at NEXT.

logo Tech that matters.

NEXT will showcase how blockchain, AR, VR and ML change pharma. Learn how tech, present just around the corner, will impact your future environment.

logo Out-of-the-box thinking.

Learn from other complementary industries (marketing agencies, blockchain start-ups...) and their successful benchmarks.

logo Genius setup.

NEXT includes individual keynotes and panels from 40+ pharma masterminds.

Join the Next Pharma Summit!

Save your spot for all programs.

Pharma Ticket

1450 +VAT
Last chance tickets
  • Access to the summit, exhibition & networking areas
  • All summit slides and audio after the event
  • Access to the summit networking platform 2 weeks before the event

Vendors Ticket

1650 +VAT
Last chance tickets
  • Access to the summit, exhibition & networking areas
  • All summit slides and audio after the event
  • Access to the summit networking platform 2 weeks before the event

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Our 2019 Sponsors

Our 2019 Sponsors and Partners: Leading solution vendors and consulting companies joined NEXT Pharma Summit.


Within3 is the leading software communications company for life science and healthcare organizations. Our online discussion platform allows organizations to compliantly engage physicians, nurses, payers, and patients in groups large or small.

Unlike a web conference where everyone must be available at the exact same time, Within3's online discussion platform allows important stakeholder conversations to take place over days, weeks, or indefinitely. This innovative approach fosters deep discussion while maximizing the convenience.

When engagement matters, companies choose Within3.

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Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. Partners consider Media-Soft as a manufacturer of CRM/CLM solutions which differentiates itself with flexibility, innovation and cost-efficiency. The Pharmacentric solutions from Media-Soft are running offline on iOS, Android and Windows where they have been the first global vendor on these platforms.

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Trueblue, a specialized IT Company based on innovation and focused on the Pharma industry, supports more than 90 pharmaceutical Companies in the world. Trueblue offers a unique multichannel integrated analytical and operational CRM suite. Its peculiar BI and social modules cover all Pharma commercial operations and guarantee excellence in analytical processes and a complete data view. Its flexible and user-friendly solutions enhance Marketing and Sales activities effectiveness, improving the commercial process.

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The agency delivering insightful science.

medDigital is a specialist medical communications agency for the life sciences industry. We use digital to evolve the way our clients engage with their customers. We are scientists with expertise in many therapy areas who are also digital specialists. We want to enhance the dialogue between industry, professionals and patients, to improve care for all.

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Ciklopea is an industry-focused provider of linguistic solutions for pharmaceutical industry, enabling companies to reach, engage and support global clients and customers.

Ciklopea’s pharmaceutical translation solutions have been developed to meet and exceed the stringent demands of the pharma industry through combination of professional human knowledge, smart application of the cutting-edge technologies and a highly developed project management.

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A Pure Base

aPureBase is a single source global HCP data provider. Through a strong formalised partnership between well-established local data providers aPureBase delivers a broad range of global and local data solutions to lift tasks for our clients.

We collect and enrich contact information on doctors, specialists, general practitioners, nurses, pharmacists, dentist, key opinion leaders (KOLs), decision makers, health authorities and other influencers within the healthcare environment, hospitals and healthcare related institutions and organisations.

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vintom. is the ultimate Personalized and Interactive Video Platform for Marketing, Sales and Service. They provide an end-to-end solution to personalize video communications with both audio and visual content.

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TransAssist LLC

Whether you are moving to the other side of town or the other side of the world, Transassist LLC can lead the way to the services you may need.

LM Communications

We turn your ideas into reality! LM Komunikacije (Communications) – a creative marketing agency

We are young. We convert our energy into creation, creativity into reality. Nobody knows everything, which means we learn every day and try to find our place under the sun with the desire to share it with you. Every new challenge is exciting to us, it is a source of our joy which we morph into concrete work that will help you fulfill your goal.
Uncover your needs, starting points and desired effects to us, hand us a task and we will offer you multiple solutions. Your satisfaction and implementation are a common success in our eyes. We're not just young and enthusiastic. We aren't just creative. We are above all else undoubtingly dedicated to our client, responsible, focused and ready to dedicate our time to ongoing projects every day.

Look for our team. The address you need. LM Komunikacije

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Mercedes Benz


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Vitamin Well


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pharmaphorum media was launched with the mission being to help all healthcare stakeholders communicate, connect and collaborate in order to drive medical innovation and deliver better outcomes for patients, with the pharmaceutical industry being at the core of this.

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Varteks d.d., Croatia’s leading clothing manufacturing company with a nationwide sales network of fashion stores, was founded in 1918. During its almost a century-old tradition it has continuously aimed for excellence and developed according to market and customer needs, while retaining its quality and distinctiveness.

Over the last 100 years of existence Varteks has become a synonym for classic elegance.

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