The NEXT 25’, held on May 20th and 21st in Dubrovnik, marked a pivotal milestone – the fifth live edition of a conference that has become a lighthouse for forward-thinking minds in pharma. What began in 2019 as an experiment is now a movement, driven by those who believe pharma can, and should, evolve faster, with more collaboration, courage, and creativity.

Over two days and across multiple stages, NEXT 25’ brought together over 400 professionals from across the pharmaceutical ecosystem – from commercial leads and medical affairs directors to digital visionaries and startup innovators. The shared ambition? To decode the future of pharmaceutical engagement through AI, cross-functional collaboration, customer- centricity, and bold leadership.

NEXT isn’t just another event – it’s a place where traditional silos dissolve. Medical talks to commercials. Vendors challenge the status quo. Emerging voices sit next to global leaders. And every conversation, every debate, every moment is built around one core question: Where to NEXT?

This report captures the essence of what unfolded during those two days – from industry- shaping discussions on the main stage to behind-the-scenes moments of connection and collaboration. We reflect on the data, dissect the key themes, and highlight the insights that will shape our industry’s next chapter.