No! This is not your typical agenda.
No endless slide decks. No panel bla-bla. This is a festival of ideas—Oxford debates, fishbowls, workshops, and blueprint building. A bold, immersive format made for Medical Affairs leaders ready to think differently.
Registration & Welcome coffee
Opening remarks
Dario Safaric – Chairman NEXT Pharma Summit
Opening Panel Fishbowl: Plug in to Medical NEXT: Navigating Complexity, Driving Impact!
Joaquim Fonseca – Global Medical Excellence Lead at Takeda
Michelle Bridenbaker – Global Head of Medical Excellence & Communications at Recordati
Caroline Chataing – Global Scientific Communication Lead – RSV mAb at Sanofi
Dario Safaric – CEO at NEXT Pharma Summit
Interactive Workshop: Beyond the Black Box: Practical AI for Rare Disease and Patient-Centric Innovation
Amy FitzPatrick – Founder & Chief Innovation & Science Officer at decipHER women
Networking Break
AI, the new Medical Affairs?
Lode Dewulf – Independent Director and Medical/Patient Affairs Expert
Oxford Debate: Who should own customer insights — Medical or Commercial?
Yacin Marzouki – Omnichannel & customer engagement lead
Joan van der Horn – Medical Affairs Director at Viatris
Georgie Tilley – Medical Solutions Lead at Sorcero
Panel: Medical Affairs Professionals: Generalists, Specialists, or Something In Between?
Sourav Ghosh – Head of Global Services, Medical & Scientific Affairs at Boehringer Ingelheim
Andressa van der Laan – Global Medical Lead/Digital Healh & Medical Excellence at Abbott
Tamara Krcmar – Transversal Cardiometabolic & Venous Disease medical communication at Servier
Lode Dewulf – Independent Director and Medical/Patient Affairs Expert
Interactive Panel: The evolving Field Medical role and the essential needs for in role success
Helen Kane – Founder at ONEMsl
Lorna Fergusson – Field Medical Excellence, Global & ELMAC at Amgen
Joaquim Fonseca – Global Medical Excellence Lead at Takeda
Lunch Break
From Clicks to Clinical Change: Redefining Medical Education Impact
Daniela Clape – Founder and CEO Xpeer Medical Education
Olivier Valcke – Director – Biocodex Microbiota Institute
Build Workshop: From Medical Plan to Field Medical Strategy
Maja Beilmann-Schramm – Field Trainer at Merck
Lorna Fergusson – Field Medical Excellence, Global & ELMAC at Amgen
Beth Luyten – Medical Doctor & Medical Sr. Manager at Amgen
No More One Size Fits All: Creating Precision KOL Engagement plans with AI
Victoria Ho – VP, Medical Strategy and Solutions at Sorcero
Medical Affairs 3.0: CX-First Engagement Powered by Digital, Tech & AI
Michelle Bridenbaker – Global Medical Information Lead at Recordati
Mara van Dorst – Head of Digital Technology Medical at UCB
Yazan Iwidat – Global Omnichannel Experience Standards Lead at MSD
Steve Royle – Founder of My Medical Affairs & the Rumi Engagement platform MYMA
Sam Rolfe – Sales Director at Exeevo
Fire-Side Chat: Medical in Pharma: Dinosaur or Phoenix? Evolving to Deliver Real Customer Impact
Davina L. – Therapy Area Lead Oncology & Final Signatory at Astellas Pharma
Amy FitzPatrick – Founder & Chief Innovation & Science Officer at decipHER women
Paul Tunnah – Medical Expert
Beyond pilots, how governed AI delivers in Medical Affairs
Hannah Tivey – Chief Strategy & Innovation Officer at fusionScientific
Philippe Vyt – Founder at Shyft
Happy Hour Party
Morning Coffee & Networking
Digitized Dependence Driving Doctored Truths?
Vernon Bainton – Chief Medical Officer at Havas Lynx Group
Kishan Rees – Senior Director / Global Video Content & Digital Media Strategy – Patient & Scientific Engagement at Bayer
Natasha Hansjee – Integrated Medical Engagement Catalyst at Roche
Medical is beautiful: what data-driven medical engagement looks like in 2026, to drive and demonstrate impact
Thomas Lanz – Medical Affairs Development Lead at Boehringer Ingelheim
Proactive Case-Study: Collaborate to Innovate: How Digital and Medical team up to Drive Digital Engagement Forward
Valerie Storms – Head of Digital Innovation EU-MSC at Daiichi Sankyo
The Strategic Impact of the Medical Customer Excellence Role
Bekir Basar Ozer – Regional Associate Medical Customer Excellence Director at Shionogi
Networking break
360 Customer Engagement: How Medical Affairs must adapt to changing KOL expectations and behaviours in the age of AI
Sam Rolfe – Sales Director at Exeevo
Medical Impact as a Strategic Driver in Pharma: Myth, Reality, or Missed Opportunity?
Dr. Mussa Arvani – Medical Affairs Expert
NEXT Medical festival Blueprint Jam Session: 100 Voices, One Vision.
Lode Dewulf – Independent Director and Medical/Patient Affairs Expert
Yacin Marzouki – Omnichannel & customer engagement lead
Helen Kane – Founder at ONEMsl
Victoria Ho – VP, Medical Strategy and Solutions at Sorcero
