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NEXT Normal is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders.

NEXT truly brings together the people and companies redefining the global pharma industry.

  • +50

    panelists
  • 3

    days
  • +1000

    attendees
  • 32%

    C levels
  • 43%

    VP/EVP levels

WHAT IS NEXT NORMAL?

Inspire yourself about what is the NEXT normal in pharma digital, commercial, and medical affairs. Join 1000+ pharma leaders who will discuss, inspire, and shift pharma to the NEXT normal.

Panelists

Francesca Wuttke

Francesca Wuttke

Chief Digital Officer

Bartek Bednarz

Bartek Bednarz

Executive Vice President

John Gordon

John Gordon

Digital Innovation Lab Lead

Michael Kocher

Michael Kocher

Global President B2B

Davidek Herron

Davidek Herron

Global Head of Digital

Hicham Naim

Hicham Naim

Global Head Integrated & Personalized Care Program

Emma Booth

Emma Booth

Head of EU Medical Capabilities

Liron Shimrich

Liron Shimrich

Director of Global Customer Experience

Idit Booch

Idit Booch

Senior Director Marketing & Customer Experience

José Maria Guido Avila

José Maria Guido Avila

Global Brand Lead HCP Marketing

Timothy White

Timothy White

Head of Digital

Patrick Markt-Niederreiter

Patrick Markt-Niederreiter

Head of Strategic and Commercial Excellence Europe

Natalie Shabi

Natalie Shabi

Director of Digital & Growth Marketing

Sander Ruitenberg

Sander Ruitenberg

Global Digital Health Solutions Head

Megan Reutin

Megan Reutin

Global Head of Omnichannel Analytics

Fabrizio Caranci

Fabrizio Caranci

Global Digital Medicines Executive Director

Florent Edouard

Florent Edouard

SVP, Global Head of Commercial Excellence

Danilo Pagano

Danilo Pagano

Vice President Digital & Head of Global Customer Engagement

Michelle Bridenbaker

Michelle Bridenbaker

Head of Global Medical Information

Rahul Avasthy

Rahul Avasthy

Lead - Digital Transformation & Experience

Simon Rost

Simon Rost

Marketing Director

Julien Pahud

Julien Pahud

International Marketing Analytics & Digital Health Leader

Alexey Cherchago

Alexey Cherchago

Head of Sales Excellence Europe

Mann Singh

Mann Singh

Head of Sales Innovation, International Operations

Louise Hope

Louise Hope

Sales Development Manager, Commercial Operations

Alessandro Milli

Alessandro Milli

Head of Global Commercial Excellence

Neel Edeling

Neel Edeling

Global Customer Engagement

Ronald Seeliger

Ronald Seeliger

President & CEO Stada Balkan Cluster

Thyago Ohana

Thyago Ohana

Digital Transformation Strategist

"NEXT NORMAL MARCH" AGENDA (23-25 MARCH 2021)

(Coming Soon) Agenda for our NEXT Normal September event is under development. NEXT Normal is all about pharma commercial and digital. The lineup includes masterminds from leading pharmaceuticals, digital health companies and tech companies.

TUESDAY

23 MARCH

13.00 - 13.05 CET

Opening Remarks

13.00 - 13.05 CET

Foreword of Dario Safaric — the Chairman of the Next Pharma Summit

TUESDAY

23 MARCH

13.05 - 13.30 CET

Pharma's Next Normal. Are we Titanic or Speedboat?

13.05 - 13.30 CET

Majority strongly believes that we are a slow-moving industry. On other side, we have been capable to develop a vaccine within a record period of 1 year. Let’s finally agree on our pace and if pharma is a titanic or speedboat, and from perspective of the NEXT Normal.

TUESDAY

Florent Edouard

SVP, Global Head of Commercial Excellence

TUESDAY

Francesca Wuttke

Chief Digital Officer

TUESDAY

Timothy White

Head of Digital

TUESDAY

23 MARCH

13.30 - 14.00 CET

Share of Voice on a Decline: The Need for Customer-Led Transformation in Pharma

13.30 - 14.00 CET

With decreasing access to physicians, rise of digitalisation (accelerated by COVID) and further increase of product and ecosystems complexity, superior customer experience will soon replace the traditional share of voice model in pharma.

Pharma companies need to act now and build capabilities to seamlessly link engaging & insights-driven digital marketing with high-speed and need-based customer engagement.

Discussion in this session will focus on the learnings that pharma companies made in transforming their customer engagement and marketing approaches to be truly multi-channel and customer-centric, main barriers they are facing both internally and externally and what do they see as most important areas to address in the near future.

TUESDAY

Mark Ludwig

Head of Strategy

TUESDAY

Chris Easton

Snr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology

TUESDAY

Mann Singh

Head of Sales Innovation, International Operations

TUESDAY

Clemens Freytag

Director | Member of the Strategy& executive board

TUESDAY

23 MARCH

14.00 - 14.30 CET

Engaging Key Stakeholders via Compliant Virtual Technology

14.00 - 14.30 CET

The events of early 2020 forced the shift from in-person to online engagement – making a virtual communication strategy essential. The struggle for many HCPs has been maintaining a rich and meaningful experience with customers and KOLs in a digital setting. Without a physical presence, HCPs must find new ways to have a virtual interaction that is still meaningful. Join us to learn about the best practices on engaging virtually, utilizing technology to achieve valuable stakeholder engagement and creating better patient outcomes.

TUESDAY

Michael Kirby

Vice President, Business Partnerships

TUESDAY

Ray Mankoski

Consultant at The Nemetz Group

TUESDAY

23 MARCH

14.30 - 15.00 CET

Networking Break

14.30 - 15.00 CET

Connect with other participants in the virtual network area.

TUESDAY

23 MARCH

15.00 - 15.30 CET

How to Establish an AI-Powered Commercial Team

15.00 - 15.30 CET

Commercial teams are asked to do more with less. That’s why successfully leveraging the power of Artificial Intelligence (AI) is crucial. Modern commercial teams will need smart automations, intelligent insights, and data-driven predictions to keep up with the increasing needs of their customers.

TUESDAY

Nikos Georgiades

Senior Vice President and Global Head of Digital Commercial Execution

TUESDAY

Chetak Buaria

Global Head of Commercial Excellence

TUESDAY

Chris Wade

Associate Vice President, Strategic Solutions

TUESDAY

23 MARCH

15.30 - 16.00 CET

Reinventing Relevance: Reimagining Pharma's Role Creating Quality HCP Experiences

15.30 - 16.00 CET

With COVID-19’s disruptions to the traditional way of interacting with patients and delivering care, pharma has a unique opportunity to reinvent its relevance to healthcare professionals and rethink its model for engagement. Join us to reflect on HCPs’ changing expectations and needs within and beyond the pandemic and the opportunities for bold new ways of thinking and working these present.

TUESDAY

Laura Dix

Life Sciences Managing Director

TUESDAY

23 MARCH

16.00 - 16.30 CET

The Field is Coming Back. What Does an Effective Omnichannel Strategy Look Like Now?

16.00 - 16.30 CET

With the field force (hopefully) coming back online in 2021, achieving omnichannel coordination is more critical than ever. How might the role of reps evolve, and what can brands do to coordinate digital and in-person engagement for a true customer-centric experience?

TUESDAY

José Maria Guido Avila

Global Brand Lead HCP Marketing

TUESDAY

Haider Alleg

Global Head of Digital Excellence

TUESDAY

Bruce Carlson

VP of Aktana Services Effectiveness & Innovation

TUESDAY

23 MARCH

16.30 - 16.45 CET

Workshop - Accelerate Business Performance in Pharma with Advanced Learning Analytics

16.30 - 16.45 CET

Pharmaceutical companies rely on learning technology to help them to maximize commercial performance. A critical component are actionable insights about how training, skills and employee performance combine to result in meaningful improvements in commercial and business performance. Proficiency analytics demonstrate return on learning investment, knowledge retention and areas for potential coaching or additional investment. All of this drives performance of pharma employees and visualizes for sales leaders, business executives and L&D departments on what’s working and what’s not.

TUESDAY

Michael Connolly

Director of Sales, Life Sciences

TUESDAY

23 MARCH

16.45 - 17.00 CET

Workshop - The Switch to Remote in Pharma - How to Set Your Remote Teams Up for Success

16.45 - 17.00 CET

– Learn about remote engagement practices
– Understand the opportunity with remote detailing (content, data, insights)
– See what other pharma companies do
– Explore how to set effective KPIs and secure commercial impact from remote
– Define your next (remote) move

TUESDAY

Mads Bjarni-Kornbech

VP, Commercial Lead

TUESDAY

23 MARCH

17:00 - 17:30 CET

Pharma is from Venus, Tech is from Mars:Relationship advice for digital transformations that work for you and your customer

17:00 - 17:30 CET

The two greatest post-pandemic trends are digitisation and collaboration.

This panel will debate:

– How to seize the opportunity for improved technology partnering
– Information is power – so share it! And create new relationships with tech pioneers
– Welcome the new dawn of Deep AI to handle an uncertain business environment

TUESDAY

Manuel Reiberg

Managing Director UK

TUESDAY

Rasim Shah

Chief Growth Officer

TUESDAY

Magdalene Pedersen

Field Vice President, Sales

TUESDAY

Paul Simms

Pharma Provocateur

Go Up

Recorded sessions

Solution Vendors

  • Access to the summit, exhibition & networking areas
  • All summit slides and audio after the event
  • Virtual meetings and other engagements

Register now for 299$ + VAT

Pharma

  • Access to the summit, exhibition & networking areas
  • All summit slides and audio after the event
  • Virtual meetings and other engagements

Register now for free!

Video

  • Watch all sessions from previous NEXT Normal (March 23-25) on the Next YouTube channel!

Watch now!

Features

  • Video calls and chat
  • Networking
  • #1 Digital Conference Platform
  • Interactive Learning

WHAT OTHER SAY?

Next Conference is a very forward-thinking conference with a lot of different lenses from people in the industry on the client sides as well as the solution client side.

peter-gannon

Peter GannonSenior Vice President, Business Partnerships at Within3

The content and the production of the entire event was just incredible!

shween

Shwen GweeVP and Head of Global Digital Strategy at Bristol Myers Squibb

Next Pharma Summit is an innovative, fast-paced, interesting, engaging, and high networking experience.

Gabriella Salvatore

Gabriella SalvatoreHead of Solution Design & Innovation at Vantage Partners

Great content and amazing connections.

Davidek

Davidek HerronMBA, Head of Outbound Digital Channels, Digital Marketing at Teva

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