NEXT Normal is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders. NEXT truly brings together the people and companies redefining the global pharma industry.
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+50
panelists
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3
days
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+1000
attendees
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32%
C levels
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43%
VP/EVP levels
WHAT IS NEXT NORMAL?
Inspire yourself about what is the NEXT normal in pharma digital, commercial, and medical affairs. Join 1000+ pharma leaders who will discuss, inspire, and shift pharma to the NEXT normal.
Panelists
Sudhir Mahakali
Global Head, Data Strategy & Advanced Analytics
Bharti Rai
VP & Head, Insights, Analytics, Data & Commercial Operations, US Pharma Exec Committee Member
Stephanie Grgurich
Head Of Customer Experience
Maria Raad
VP Customer and Digital Strategy - Commercial Excellence
Francesca Wuttke
Founder & CEO
James Choi
Chief Information & Marketing Officer
Florent Edouard
SVP, Global Head of Commercial Excellence
Mostafa Taha
Global Chief Transformation Lead
Dario Safaric
Chairman
Renée C. Amundsen
Vice President Global Business Innovation
Erik Prieditis
Vice President - Pharmaceutical Operations and Digital Strategy
Massimiliano Siciliano
Digital Solution Director Europe
Sander Ruitenberg
Global Digital Health Solutions Head
Juan David Rodriguez Sua
Global Omnichannel Experiences Lead
Christian Velten
Strategic Lead Digital CX
Maja Beilmann-Schramm
Director, Global Field Medical Excellence & HCP Exchange
Rahul Avasthy
Lead - Digital Transformation & Experience
Chris Easton
Snr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology
Kimberly Friedrichs
Digital Customer Engagement Lead
John (J.D.) Lineen
Sr. Director, Engagement Planning, Immunology and Cardiovascular Franchises
Yigal Aviv
Digital Services Manager
Lorna Fergusson
Global Field Medical Excellence Lead
Samuel Driessen
Sr. Director, Head of Global Digital Platforms & Operations
Uri Goren
Director, Head of Digital Engagement and Capabilities
Megan Hughes (Reutin)
Global Head of Data Science & Strategy
Jason Gwilliam
Sales Enablement Leader US Structural Heart
Claudio Cipriani
Global OmniChannel Strategy Executive Director
Hicham Naim
Global Head Integrated & Personalized Care Program, Digital Advisory Board
Alexey Cherchago
Senior Vice President and Head Global Commercial Excellence
Cyril Mandry
Senior Director Global Digital Marketing & Omnichannel Lead - Pharmaceuticals
Antonio Rito
Head of Commercial Transformation
José Maria Guido Avila
Global Brand Lead HCP Marketing
Souhila Ahdjoudj
Senior Director Worldwide Field Medical Excellence
Chetak Buaria
VP – Global Commercial Operations Healthcare Business of Merck | Global Business Franchise Oncology
César Pérez Aznar
EMEA Business Development Manager - Data Science & AI workstations
Marina Borozna
Advanced Analytics Director, Global Commercial Strategy
Evgueni Ivanov
Director, Digital Healthcare Transformation
David Ferrando Navarra
Licensing & Alliance Management Director
Adela Schulz
iEU DBT Strategy & Capabilities Lead, EU Strategy and Operations
Ian Ballantyne
Sales Director, EMEA
Orchid Jahanshahi
Vice President, Life Sciences
Rakan Sleiman
Product Director
Giacomo Filippo Porzio
Founder of Lyriko
Loubna Bouarfa
CEO
Mads Bjarni-Kornbech
Regional Head and VP of Global Marketing Life Sciences
Nataliya Andreychuk
CEO
Dirk Abeel
Head Go-to-market Health & Life Sciences
Paul Simms
Pharma Provocateur
Joaquín Pais
CEO
Richard Marcil
Chief Customer Officer
Marcus West
Founder and CEO
Alexandra McCarthy
Head Of Strategy
Scott Boyer
CEO
Mark Benthin
Founder and CEO
Emma Hyland
VP Strategy, Commercial Content
NEXT NORMAL AGENDA (March 8-10, 2022)
Agenda for our NEXT Normal March event is under development. NEXT Normal is all about pharma commercial and digital. The lineup includes masterminds from leading pharmaceuticals, digital health companies and tech companies.
TUESDAY
8 MAR
13.00 - 13.05 CET
Opening remarks
by Dario Safaric
Dario Safaric
Chairman
TUESDAY
8 MAR
13.05 - 13.30 CET
Disrupt Pharma’s transformation: The Continuous Journey for Proper Customer Experience
Maria Raad
VP Customer and Digital Strategy - Commercial Excellence
Stephanie Grgurich
Head Of Customer Experience
Florent Edouard
SVP, Global Head of Commercial Excellence
TUESDAY
8 MAR
13.30 - 14.00 CET
Setting the Right Goal: Go Digital, Not Paperless
James Choi
Chief Information & Marketing Officer
TUESDAY
8 MAR
14.00 - 14.30 CET
Why Explainability is critical for decision support systems in Pharma - Myths vs Reality
Loubna Bouarfa
CEO
Paul Simms
Pharma Provocateur
TUESDAY
8 MAR
14.30 - 15.00 CET
Yoga/Networking Break
TUESDAY
8 MAR
15.00 - 15.30 CET
The Perfect Data Myth: What You Really Need to Start Seeing Impact from Omnichannel
Rakan Sleiman
Product Director
Kimberly Friedrichs
Digital Customer Engagement Lead
Juan David Rodriguez Sua
Global Omnichannel Experiences Lead
TUESDAY
8 MAR
15.30 - 16.00 CET
Omni-channel transformation: job well done?!
Dirk Abeel
Head Go-to-market Health & Life Sciences
Christian Velten
Strategic Lead Digital CX
Yigal Aviv
Digital Services Manager
TUESDAY
8 MAR
16.00 - 16.30
Build or Buy or Partner? Pharma’s bold investments in digital talent and partnerships
Orchid Jahanshahi
Vice President, Life Sciences
Francesca Wuttke
Founder & CEO
John (J.D.) Lineen
Sr. Director, Engagement Planning, Immunology and Cardiovascular Franchises
TUESDAY
8 MAR
16.30 - 16.45 CET
Fire-Side Chat: How Merck Advanced Business Innovation to improve customer centricity?
Mostafa Taha
Global Chief Transformation Lead
Renée C. Amundsen
Vice President Global Business Innovation
TUESDAY
8 MAR
16.45 - 17.15
Is Pharma ready for the Future of Health?
Chris Easton
Snr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology
Hicham Naim
Global Head Integrated & Personalized Care Program, Digital Advisory Board
Sander Ruitenberg
Global Digital Health Solutions Head
Evgueni Ivanov
Director, Digital Healthcare Transformation
TUESDAY
8 MAR
17.15 - 17.45
Contentverse for patient experience: how modular content can become a gamechanger
Souhila Ahdjoudj
Senior Director Worldwide Field Medical Excellence
Megan Hughes (Reutin)
Global Head of Data Science & Strategy
Nataliya Andreychuk
CEO
WEDNESDAY
9 MAR
13.15 - 13.50 CET
Opportunities with AI Driven Drug Discovery
César Pérez Aznar
EMEA Business Development Manager - Data Science & AI workstations
Scott Boyer
CEO
WEDNESDAY
9 MAR
13.50 - 14.20 CET
Content Tagging Automation: the key enabler of omnichannel orchestration
TBA
Giacomo Filippo Porzio
Founder of Lyriko
Emma Hyland
VP Strategy, Commercial Content
Claudio Cipriani
Global OmniChannel Strategy Executive Director
WEDNESDAY
9 MAR
14.20 - 14.50 CET
Personalisation of digital experience at scale: A Myth or a Reality?
Mark Benthin
Founder and CEO
Chetak Buaria
VP – Global Commercial Operations Healthcare Business of Merck | Global Business Franchise Oncology
Sudhir Mahakali
Global Head, Data Strategy & Advanced Analytics
WEDNESDAY
9 MAR
14.50 - 15.05 CET
Enterprise Metaverse – Use cases and future possibilities in Pharma & healthcare
Rahul Avasthy
Lead - Digital Transformation & Experience
WEDNESDAY
9 MAR
15.05 - 15.30 CET
Yoga/Networking Break
WEDNESDAY
9 MAR
15.30 - 16.00 CET
How Abbott prepares, upskills, and continuously improves their customer-facing teams to deliver for HCPs and patients
Mads Bjarni-Kornbech
Regional Head and VP of Global Marketing Life Sciences
Jason Gwilliam
Sales Enablement Leader US Structural Heart
WEDNESDAY
9 MAR
16.00 - 16.30 CET
Driving superior customer engagement by augmenting and virtualizing field teams
Richard Marcil
Chief Customer Officer
Erik Prieditis
Vice President - Pharmaceutical Operations and Digital Strategy
WEDNESDAY
9 MAR
16.30 - 17.00 CET
Grunenthal Case Study Fire Side-Chat: Making Omnichannel Real
Florent Edouard
SVP, Global Head of Commercial Excellence
Joaquín Pais
CEO
WEDNESDAY
9 MAR
17.00 - 17.30 CET
Articulate the science like a pro – transform your MSL interactions.
Lorna Fergusson
Global Field Medical Excellence Lead
Maja Beilmann-Schramm
Director, Global Field Medical Excellence & HCP Exchange
Marcus West
Founder and CEO
WEDNESDAY
9 MAR
17.30 - 17.45 CET
One stop shop approach the new norm in sales enablement
Dirk Abeel
Head Go-to-market Health & Life Sciences
Ian Ballantyne
Sales Director, EMEA
THURSDAY
10 MAR
14.00 - 14.05 CET
Next Pharma Masterclass Opening - 2022 New Go-To-Market. Powered by Viihealth.
Mark Benthin
Founder and CEO
Dario Safaric
Chairman
THURSDAY
10 MAR
14.05 - 14.30 CET
PANEL - 5 Key Tips to Improve Paid Media in Pharma's Digital Ecosystem
Adela Schulz
iEU DBT Strategy & Capabilities Lead, EU Strategy and Operations
Alexey Cherchago
Senior Vice President and Head Global Commercial Excellence
Alexandra McCarthy
Head Of Strategy
THURSDAY
10 MAR
14.30 - 15.00 CET
Fire-Side Chat - Where are the Digital Opinion Leaders?
José Maria Guido Avila
Global Brand Lead HCP Marketing
THURSDAY
10 MAR
15.00 - 15.30 CET
PANEL - Transform Your HCP Journeys with a New Channel/Approach
Samuel Driessen
Sr. Director, Head of Global Digital Platforms & Operations
Mark Benthin
Founder and CEO
Marina Borozna
Advanced Analytics Director, Global Commercial Strategy
THURSDAY
10 MAR
15.30 - 16.00 CET
PANEL - The Doctor Will See you Now - The Rise of Hyper-personalized Patient Support
David Ferrando Navarra
Licensing & Alliance Management Director
Uri Goren
Director, Head of Digital Engagement and Capabilities
Cyril Mandry
Senior Director Global Digital Marketing & Omnichannel Lead - Pharmaceuticals
Register now!
Pharma
- Access to the summit, exhibition & networking areas
- All summit slides and audio after the event
- Virtual meetings and other engagements
Register now for FREE
Solution Vendors
- Access to the summit, exhibition & networking areas
- All summit slides and audio after the event
- Virtual meetings and other engagements
Register now for 299$ + VAT
NEXT Videos!
Watch videos from Next Normal September 2021!
Features
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Video calls and chat
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Networking
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#1 Digital Conference Platform
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Interactive Learning
WHAT OTHER SAY?
Next Conference is a very forward-thinking conference with a lot of different lenses from people in the industry on the client sides as well as the solution client side.
Peter GannonSenior Vice President, Business Partnerships at Within3
The content and the production of the entire event was just incredible!
Shwen GweeVP and Head of Global Digital Strategy at Bristol Myers Squibb
Next Pharma Summit is an innovative, fast-paced, interesting, engaging, and high networking experience.
Gabriella SalvatoreHead of Solution Design & Innovation at Vantage Partners
Great content and amazing connections.
Davidek HerronMBA, Head of Outbound Digital Channels, Digital Marketing at Teva
2022 SPONSORS AND PARTNERS
GOLD SPONSORS
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conversationHealth
conversationHEALTH is a group of life sciences experts, artificial intelligence engineers, software developers, and medical professionals that, together, are building industry-changing conversational AI solutions. The conversationHEALTH SaaS platform is purpose-built for the life sciences industry and sets the standard in terms of accuracy, compliance and scalability with medically-trained taxonomies, NLP, data sets and integrations. Conversational agents are developed for health professional, patient and consumer use, and deployed in clinical trial, medical affairs and commercial lines of business.
HP
HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life.
Pitcher
Pitcher is a leading end-to-end sales enablement platform that empowers your employees to fully engage your customers and prospects. Our vision is to revolutionize the way an organization effectively markets and sells. We are transforming sales processes and commercial organizations.
Viseven
Viseven Company is a global service provider that helps enterprise-level customers build, deliver and support effective world-class customer experience (CX) management programs. The company has a technology-agnostic foundation and MarTech industry expertise, to facilitate the next level of customer experience at scale.
We do it via data-driven customer experience operating models design, omnichannel marketing orchestration, technology basis (platform), seamless systems integrations, technology consulting, and value-added outsourcing services.
Thanks to deep industry expertise and to a perfectly integrated set-up of People, Processes and Tools Viseven company can deliver a seamless competitive end-customer experience, the effectiveness of the marketing operating model, and fast tech innovation adoption.
SILVER SPONSORS
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Samsung Biologics
With proven regulatory approvals, the largest single site capacity, and the fastest throughput, Samsung Biologics is an award-winning partner of choice and is uniquely able to provide seamless offerings from development, manufacturing, to laboratory testing services at every stage for biopharmaceutical products while meeting the evolving needs of the global healthcare industry.
Media-Soft
Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. Partners consider Media-Soft as a manufacturer of CRM/CLM solutions which differentiates itself with flexibility, innovation and cost-efficiency. The Pharmacentric solutions from Media-Soft are running offline on iOS, Android and Windows where they have been the first global vendor on these platforms.
AKTANA
Aktana is a pioneer in intelligent engagement for the global life sciences industry. Its Contextual Intelligence Engine leverages a proprietary blend of AI, human insight and other advanced technologies to help life sciences teams seamlessly coordinate and optimize personalized omnichannel engagement with healthcare providers. Committed to customer success and innovation, Aktana empowers 250+ brands worldwide to capitalize on data investments, drive productivity, and continually enhance campaign performance.
Bigtincan
Bigtincan transforms the way that field sales and service organizations access, interact with, present and collaborate on content, as well as how they engage with customers when using their mobile devices. Customer-facing teams empowered by Bigtincan better engage with their customers, selling more, faster, and drive higher customer satisfaction.
viihealth
viihealth is a global, digitally enhanced customer engagement company and the home of SMART Content. The SMART Content Suite is a cloud-based multichannel software solution used by forward-thinking life sciences organisations who need to change and improve the way they engage with customers and maximise their digital ROI.
Showerthinking
Data is the basis of our projects. We rely on Salesforce as our technology suite, a leading platform for data capture, processing and automation. We offer an end-to-end service that includes digital marketing, business consulting, technology implementation and data science. We specialize in developing enhanced costumer experience program for large and mid size companies
Lyriko
Lyriko is an AI-based CRM plug-in that provides advanced decision support, especially for Pharma and Life Science companies. By setting up marketing priorities and rules of engagement, the system can autonomously orchestrate tactical suggestions for the Sales Reps and create messages with personalized content addressed directly to HCPs.
ODAIA
ODAIA is a pioneer in combining process mining, customer journey mapping and AI to deliver sales and marketing insights and process automation tools to enterprise companies globally.
OKRA
OKRA is an artificial intelligence company for healthcare. We use AI-powered analytics to save and improve human lives, driving health and market outcomes where they matter most.
60 Seconds
60 Seconds works across healthcare, to support organisations in optimising customer engagement, through the development and delivery of consistent, clear and compelling messaging. In partnership with an experienced consultant and enabling technology, 60 Seconds provides tailored solutions to challenge, coach and drive measurable people improvement.
EXHIBITORS AND MEDIA PARTNERS
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PharmaPhorum
pharmaphorum combines industry leading publications, strategic consulting and a content-driven stakeholder engagement agency. We support our pharmaceutical industry clients through both the reach and reputation of our publication and our consultative and creative capabilities in marketing, medical, communications and digital innovation.
PM 360
PM360 embraces diversity, gender equality, ideas, and innovation that advance bold ideas in pharmaceutical marketing. PM360 is the premier magazine for marketing decision-makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex healthcare environment.
EMG - GOLD
EMG GOLD, part of EMG-Health, is a publication which is solely responsible for delivering content to senior pharmaceutical executives. We created a magazine which values positive, engaging, and informing editorial combined with bold design. GOLD includes various types of content such as conference reviews, interviews, infographics, and news. Although the content is relevant for all pharmaceutical executives, we focus the majority of our editorial on educating medical affairs and marketing professionals in the industry, helping them become “gold medal winners” in their jobs.
