NEXT Normal is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders. NEXT truly brings together the people and companies redefining the global pharma industry.
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+50
panelists
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2
days
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+1000
attendees
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32%
C levels
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43%
VP/EVP levels
WHAT IS NEXT NORMAL?
Inspire yourself about what is the NEXT normal in pharma digital, commercial, and medical affairs. Join 1000+ pharma leaders who will discuss, inspire, and shift pharma to the NEXT normal.
Panelists


Eva Martins
Global Head Customer Engagement


Ghislaine Dondellinger
Vice President Global Commercial and Customer Excellence


Bharti Rai
SVP and GM, Health Insights Products and Solutions


Romika Bhowmick
Director, Head of Commercial Digital Platform Strategy Director


Panos Papakonstantinou
Global Digital Engagement Catalyst Leader


Kinshuk Saxena
Lead - Commercialization Strategy and Operations


Julien Pahud
International Marketing Analytics & Digital Health Leader


Toni (Jose Antonio) Burón Vidal
Regional Medical Head, Region Europe


Lucy George
Head of Business Innovation


Aurélie Rognon
Director, Global Customer Experience Lead | Digital Transformation & Operation Team


Robert Grimm
Digital Marketing and Transformation Manager


Dario Safaric
Chairman


Florent Edouard
SVP, Global Head of Commercial Excellence


Manuel Ganzoni
Director of Global Multichannel Strategy & Planning


Marina Luca
Global Digital Excellence Director


Tamara Krcmar
Cardiology Medical Communication Lead


Daniele Domenico Stragapede
Customer Experience and Innovation Director


José Maria Guido Avila
Customer Engagement Transformation Lead


Arnab Chakrabarty
Omnichannel Medical Affairs EMEA


Souhila Ahdjoudj
Senior Director Worldwide Field Medical Excellence


Stefano De Laurentis
Omnichannel Customer Experience Business Partner


Rorik van Welij
Head, Digital & Innovation EU Cluster


Gunjan Aggarwal
Executive Director - Data Strategy and Capabilities


Michelle Bridenbaker
Global Medical Information and Communications - Global Head


Malik Chahed
WW omnichannel Director Hematology


Peter Wilhjelm Ravn
Head of Global Digital Partnering and Optimization


Marko Ivanovic
Digital Strategy Director for Global Consumer Relations (business)


Philip Poulidis
CEO and Co-Founder


Youssef Idelcaid
Head (Sr. Director) of Data Science - Commercial, Medical & Government affairs


Mehrnaz Campbell
Founder & CEO


Patrick Markt-Niederreiter
Vice President Digital Excellence


Giacomo Filippo Porzio
Founder of Hyntelo


Dirk Abeel
Global Head GTM & CSM


Rusty Bishop
Chief Marketing Officer


Joaquín Pais
CEO


Saman Sadr
Executive Advisor


Marcus West
Founder and CEO


Mark Miller
Managing Director, Life Science Advertising, Marketing & Commerce


Alan Kalton
Senior Vice President, Global Markets


Chris Wade
Associate Vice President, Strategic Solutions


David Logue
Chief Strategy Officer


Rasim Shah
Director and Chief Revenue Officer


Mark Benthin
Founder and CEO
NEXT NORMAL AGENDA TBA (December 6 & 7, 2022)
Agenda for our NEXT Normal December event is under development. NEXT Normal is all about pharma commercial and digital. The lineup includes masterminds from leading pharmaceuticals, digital health companies and tech companies.
TUESDAY
6 DEC
13.05 - 13.30 CET
Grand Opening: How Pharma Can Spark Through Unified Experience Etiquettes?


Eva Martins
Global Head Customer Engagement


Ghislaine Dondellinger
Vice President Global Commercial and Customer Excellence


Marko Ivanovic
Digital Strategy Director for Global Consumer Relations (business)
TUESDAY
6 DEC
13.30 - 14.00 CET
Pharma’s New Rules for Customer Experience


Chris Wade
Associate Vice President, Strategic Solutions


Aurélie Rognon
Director, Global Customer Experience Lead | Digital Transformation & Operation Team


Patrick Markt-Niederreiter
Vice President Digital Excellence
TUESDAY
6 DEC
14.00 - 14.30 CET
Fire-Side Chat: The rise of AI in Medical Affairs


Rasim Shah
Director and Chief Revenue Officer


Michelle Bridenbaker
Global Medical Information and Communications - Global Head
TUESDAY
6 DEC
14.30 - 14.45 CET
Networking Break
TUESDAY
6 DEC
14.45 - 15.15 CET
Linking Strategy to Execution for NBA Success


Alan Kalton
Senior Vice President, Global Markets


Mark Miller
Managing Director, Life Science Advertising, Marketing & Commerce
TUESDAY
6 DEC
15.15 - 15.45 CET
Creating the Ultimate User Experience through a unified omni-channel engagement platform


Manuel Ganzoni
Director of Global Multichannel Strategy & Planning


Peter Wilhjelm Ravn
Head of Global Digital Partnering and Optimization


Dirk Abeel
Global Head GTM & CSM


Lucy George
Head of Business Innovation
TUESDAY
6 DEC
15.45 - 16.15 CET
Field Reps to Trusted Advisors: Adding value to F2F, eMail and video interactions


David Logue
Chief Strategy Officer


Mehrnaz Campbell
Founder & CEO
TUESDAY
6 DEC
16.15 - 16.45 CET
Transforming to Omni-Channel CX Engagement: Human vs. Machine


Bharti Rai
SVP and GM, Health Insights Products and Solutions


Stefano De Laurentis
Omnichannel Customer Experience Business Partner


Panos Papakonstantinou
Global Digital Engagement Catalyst Leader


Robert Grimm
Digital Marketing and Transformation Manager


Rusty Bishop
Chief Marketing Officer
TUESDAY
6 DEC
16.45 - 17.15 CET
Masterclass: Maximizing Impact of Key Opinion Leader


Mark Benthin
Founder and CEO


Souhila Ahdjoudj
Senior Director Worldwide Field Medical Excellence
TUESDAY
6 DEC
17.15 - 17.45 CET
Masterclass: Humanizing the Digital Customer Experience and Why it’s important Now


Daniele Domenico Stragapede
Customer Experience and Innovation Director


Romika Bhowmick
Director, Head of Commercial Digital Platform Strategy Director


Mark Benthin
Founder and CEO


Youssef Idelcaid
Head (Sr. Director) of Data Science - Commercial, Medical & Government affairs
WEDNESDAY
7 DEC
13.00 - 13.30 CET
Fire-Side Chat: Field Suggestions vs. NBA vs. Predictive Insights: What's working, what isn't and what's a pipe dream.


Florent Edouard
SVP, Global Head of Commercial Excellence


Philip Poulidis
CEO and Co-Founder
WEDNESDAY
7 DEC
13.30 - 14.00 CET
Allow Natural-Language Processing to automate your content and customer engagement?


Giacomo Filippo Porzio
Founder of Hyntelo


Julien Pahud
International Marketing Analytics & Digital Health Leader


Kinshuk Saxena
Lead - Commercialization Strategy and Operations


Gunjan Aggarwal
Executive Director - Data Strategy and Capabilities
WEDNESDAY
7 DEC
14.00 - 14.30 CET
The role of the Rep in delivering CX across Omnichannel.


Mark Benthin
Founder and CEO


Rorik van Welij
Head, Digital & Innovation EU Cluster


Marina Luca
Global Digital Excellence Director
WEDNESDAY
7 DEC
14.30 - 15.00 CET
Field Medical Revolution - Transforming MSL Communication


Toni (Jose Antonio) Burón Vidal
Regional Medical Head, Region Europe


Tamara Krcmar
Cardiology Medical Communication Lead


Marcus West
Founder and CEO


Arnab Chakrabarty
Omnichannel Medical Affairs EMEA
WEDNESDAY
7 DEC
15.00 - 15.30 CET
Masterclass: An Avatar Conversation


José Maria Guido Avila
Customer Engagement Transformation Lead


Dario Safaric
Chairman
WEDNESDAY
7 DEC
15.30 - 15.45 CET
Networking Break
WEDNESDAY
7 DEC
15.45 - 16.15 CET
What it’s like? (walking a mile in a digital health patient’s shoes)


Julien Pahud
International Marketing Analytics & Digital Health Leader
WEDNESDAY
7 DEC
16.15 - 16.45 CET
Flawless multichannel campaign analytics in Pharma


Joaquín Pais
CEO


Saman Sadr
Executive Advisor
WEDNESDAY
7 DEC
16.45 - 17.15 CET
Masterclass: Transformation from Within - Strategy Fire-Side Chat


Mark Benthin
Founder and CEO


Malik Chahed
WW omnichannel Director Hematology
Register now!
Pharma
- Access to the summit, exhibition & networking areas
- All summit slides and audio after the event
- Virtual meetings and other engagements
Register now for FREE
Solution Vendors
- Access to the summit, exhibition & networking areas
- All summit slides and audio after the event
- Virtual meetings and other engagements
Register now for 299$ + VAT
NEXT Videos!
Watch videos from Next Normal March 2022!
Features
- Video calls and chat
- Networking
- #1 Digital Conference Platform
- Interactive Learning
WHAT OTHER SAY?
2022 SPONSORS AND PARTNERS
GOLD SPONSORS

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Exeevo
Exeevo is a global cloud solutions provider for life sciences companies to improve how they interact with customers across their organization to provide exceptional experiences that drive commercial objectives and improve patients’ lives.
The Exeevo Customer Experience platform leverages Microsoft Cloud for Healthcare to provide a true 360° view of all customers and the omnichannel journeys needed to orchestrate their operations, delivering unrivalled value and future-proofing an organization in a dynamically changing digital world.
Exeevo serves 1,000’s of subscribers from pharmaceutical medical device organizations in over 30 countries. Headquartered in New York, Exeevo has offices in India, Europe, and North America.
Pitcher
Pitcher is a leading end-to-end sales enablement platform that empowers your employees to fully engage your customers and prospects. Our vision is to revolutionize the way an organization effectively markets and sells. We are transforming sales processes and commercial organizations.
SILVER SPONSORS

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Bigtincan
Bigtincan transforms the way that field sales and service organizations access, interact with present and collaborate on content, as well as how they engage with customers when using their mobile devices. Customer-facing team empowered by Bigtincan better engage with their customers, selling more, faster, and drive higher customer satisfaction.
AKTANA
Aktana is a pioneer in intelligent engagement for the global life sciences industry. Its Contextual Intelligence Engine leverages a proprietary blend of AI, human insight and other advanced technologies to help life sciences teams seamlessly coordinate and optimize personalized omnichannel engagement with healthcare providers. Committed to customer success and innovation, Aktana empowers 250+ brands worldwide to capitalize on data investments, drive productivity, and continually enhance campaign performance.
viihealth
viihealth is a global, digitally enhanced customer engagement company and the home of SMART Content. The SMART Content Suite is a cloud-based multichannel software solution used by forward-thinking life sciences organisations who need to change and improve the way they engage with customers and maximise their digital ROI.
Showerthinking
Data is the basis of our projects. We rely on Salesforce as our technology suite, a leading platform for data capture, processing and automation. We offer an end-to-end service that includes digital marketing, business consulting, technology implementation and data science. We specialize in developing enhanced costumer experience program for large and mid size companies
ODAIA
ODAIA is a pioneer in combining process mining, customer journey mapping and AI to deliver sales and marketing insights and process automation tools to enterprise companies globally.
OKRA
OKRA is an artificial intelligence company for healthcare. We use AI-powered analytics to save and improve human lives, driving health and market outcomes where they matter most.
Tact.ai
Tact.ai is on a mission to help life science organizations nurture meaningful customer engagement through our human-friendly software. Our AI-powered engagement platform empowers field teams to work with their customers in new ways to drive better outcomes. Tact.ai is headquartered in Silicon Valley and is backed by some of the world’s leading firms in venture capital, technology, and healthcare and life sciences, including Microsoft’s venture fund M12, Salesforce Ventures, Novartis, Lilly and McKesson Ventures.
Hyntelo
Hyntelo provides professional services along the data value chain and creates digital solutions through cutting-edge expertise in artificial intelligence, improving customers’ business in many sectors. Hyntelo’s flagship product is called Lyriko and is a data-driven solution that offers tactical suggestions and enables optimised content orchestration to the end customer.
60 Seconds
60 Seconds works across healthcare, to support organisations in optimising customer engagement, through the development and delivery of consistent, clear and compelling messaging. In partnership with an experienced consultant and enabling technology, 60 Seconds provides tailored solutions to challenge, coach and drive measurable people improvement.
Media-Soft
Media-Soft Inc. provides “Pharmacentric Solutions” to the life-science industry in the CRM and CLM/e-Detailing segment. Partners consider Media-Soft as a manufacturer of CRM/CLM solutions which differentiates itself with flexibility, innovation and cost-efficiency. The Pharmacentric solutions from Media-Soft are running offline on iOS, Android and Windows where they have been the first global vendor on these platforms.
EXHIBITORS AND MEDIA PARTNERS

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Summit
Summ-it is the new way to extract highlights from videos, audio and texts in the Life Sciences industry. Reduce noise when communicating to HCPs by bringing bite-sized content that they can consume without too much time investment.
PM 360
PM360 embraces diversity, gender equality, ideas, and innovation that advance bold ideas in pharmaceutical marketing. PM360 is the premier magazine for marketing decision-makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex healthcare environment.
pharmaphorum
pharmaphorum combines industry leading publications, strategic consulting and a content-driven stakeholder engagement agency. We support our pharmaceutical industry clients through both the reach and reputation of our publication and our consultative and creative capabilities in marketing, medical, communications and digital innovation.