Summary - Day 1

A quick sum-up of the previous day from Dario Safaric — the Chairman of the Next Pharma Summit

Digital Transformation Beyond the Buzzwords: Driving Value Throughout a Global Digital Program

More info coming soon!

Video Engagements in the Next Normal

Learn how video engagement and other channels, might be the catalyst for HCP interaction and lead your digital transformation process.

Contactless Healthcare – The Next Normal?

COVID-19 has without a doubt accelerated the shift from face to face to digital, “contactless” engagements. This session will explore the notion of contactless having become a vital feature of our lives these days – both in terms of communication and the services we use, and whether it is here to stay in a post-pandemic world to become the new normal. Join us to hear about game-changing approaches, challenges, predictions and delivering a seamless contactless healthcare experience to various stakeholders, including HCPs, patients, and Payors.

How to Secure Pharma Companies in Terms of Regulation and Management of Personal Data Thanks to the Best DCF Security Standards

As pharmas are perfecting their content production workflows with Digital Content Factory-type organizations in place, there are growing concerns about data security and access management. What if a field rep team accidentally ends up using MSL-intended assets? What about user data and GDPR? As medical content enters the equation, things get even more complicated.

Thankfully, best practices and technical expertise can help unblur the picture and provide for a robust, hyper-secure ecosystem “trained” to respect information security – from data encryption to user role management, Viseven experts will share their findings and know-hows based on experience working with several global industry leaders.

Transforming HCP Customer Experiences

– Learn why and how to transform existing customer engagement models and frameworks
– New customer experience platforms, tools & technologies
– Seamless omnichannel capabilities for a much smarter future engagement

Networking Break

Connect with other participants in the virtual network area.

Omni-Channel Journeys in Pharma with Salesforce Marketing Cloud

Salesforce Marketing Cloud opens limitless opportunities for Pharma companies to engage with HCP and Patients in a whole new way. Mr. Joaquin Pais (CEO of ShowerThinking), and Dirk Abeel from Reckitt Benckiser, and Cyril Mandry from MSD will review and discuss how Health and Pharma companies can elevate and accelerate the transformation of their Digital Marketing strategies, and add additional engagement dimensions by creating the most effective Omni-channel Journeys.

How to Combine Digital and Humans to Build Lifelong Relationships With Customers

There’s no lack of need for digital transformation, obviously accelerated by COVID-19 and continuing well into 2021. Most challenging has been the reinvention of the life science go-to-market model. Adding a new channel here or there won’t fundamentally change access and engagement. There is a bigger theme and opportunity of building lifelong relationships with customers, increasingly anchored in digital and supported by humans. This requires significant pivots in the digital and human mix, “push” and self-service changes, commercial and scientific support working together – across all channels.  Our panel will be tackling this with real-world examples.

Innovative Strategies for Driving Measurable Outcomes from KOL Data

Core session points supported with case studies and tactics:

– Leveraging verifiable global data to identify, interrogate and validate
– Creating a single source of truth for your KOL
– Filtering through the noise of social media to drive engagement

Then a deep dive into our view on how to solve the next set of challenges in digital healthcare.

The Digital Rep Enters the Clinics

Medical and sales reps emerged to a new role during Covid-19. Their competences and expectations changed, so as a proper Multichannel Solution. In that workshop, we will lead you through a proper engagement journey for a next normal.

The Future of Customer Engagement: Adapting Omnichannel in Global Markets

As the life sciences industry moves along the omnichannel maturity curve to deliver on right person, right message, right moment experiences, organizations around the world are grappling with how to make personalized customer engagement viable in an increasingly regulated environment. The challenge is understanding current omnichannel capabilities, then learning how to scale and optimize to create truly owned experiences that can play globally.

In this session, attendees will:

– Identify the characteristics of sophisticated omnichannel experiences in healthcare
– Understand the similarities – and differences – of executing omnichannel strategies in various regions
– Explore the future of customer engagement and how to prepare for a more globally consistent approach to omnichannel

How AI Platforms Make Artificial Intelligence Simple for You

Artificial Intelligence once was a complex technology for any organization. Let us share with you why it’s no longer the case and how your developers can now build software powered by AI.

Workshop - Accelerate Business Performance in Pharma with Advanced Learning Analytics

Pharmaceutical companies rely on learning technology to help them to maximize commercial performance. A critical component are actionable insights about how training, skills and employee performance combine to result in meaningful improvements in commercial and business performance. Proficiency analytics demonstrate return on learning investment, knowledge retention and areas for potential coaching or additional investment. All of this drives performance of pharma employees and visualizes for sales leaders, business executives and L&D departments on what’s working and what’s not.

Innov-daptation: Shifting Challenges to Opportunity in Bio Manufacturing

A key strategy for achieving successful biomanufacturing business highly depends on agile operation and transparency across the value chain. Preparing for digital transformation in advance can eliminate possible risks when faced with unexpected crises. Samsung Biologics quickly enabled innov-daptation (digital transformation) to overcome various challenges amid the pandemic. In this session, learn more about Samsung Biologics’ innovative efforts of digital transformation to enhance data integrity and process innovation to achieve client satisfaction.

The Field Force Challenge - We Need Reps More Than Ever

The Raise of Transformation. Are we yet there?

Patient Experience is the New Battlefield for Pharmas: How RPM Enables Personalization and High-touch Engagement

The global pandemic, in conjunction with advances in technology and new reimbursement models, has caused permanent shifts in healthcare This represents significant opportunities for pharmas to play a bigger role across the care continuum by leveraging patient-centered technologies such as remote patient monitoring (RPM).

In this session, Chronolife’s North America Director Jim Pyers joins Myles Furnace, Global Digital Health Partnerships Lead at IPSEN and Sofie Roorda, Global Project Lead Digital Health at NovoNordisk to discuss the innovative ways in which pharmaceuticals can leverage RPM to enhance treatment outcomes, offer personalized medical services, build high-touch patient engagement, and ultimately differentiate their brand image in an increasingly crowded marketplace.

Networking Break

Customer Experience Measurement - Are you also having the right intentions but are using the wrong metrics?

The fact that we should stop trying to delight our customers have been known for a decade now. But what is wrong with trying to delight our customers? Well, nothing per se, except that´s not necessarily what customers want.
Using an example form real life, I will show why a good CSAT score doesn’t necessarily means that your customers will come back, or prefer working with you. Most our customers are time deprived and they want simple and effortless interactions. And thus, the Customer Effort Score might be a better metric. Join this session for run through of the most used CX metrics.

Driving Change: Transforming our approach to Customer Experience