NEXT normal-logo

NEXT Normal is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders.

NEXT truly brings together the people and companies redefining the global pharma industry.

  • +50

    panelists
  • 3

    days
  • +1000

    attendees
  • 32%

    C levels
  • 43%

    VP/EVP levels

WHAT IS NEXT NORMAL?

Inspire yourself about what is the NEXT normal in pharma digital, commercial, and medical affairs. Join 1000+ pharma leaders who will discuss, inspire, and shift pharma to the NEXT normal.

Panelists

Chetak Buaria

Chetak Buaria

Global Head of Commercial Excellence

Francesca Wuttke

Francesca Wuttke

Chief Digital Officer

Sara Leclerc

Sara Leclerc

Global Marketing Director

Timothy White

Timothy White

Head of Digital

Shwen Gwee

Shwen Gwee

VP and Head of Global Digital Strategy

Nikos Georgiades

Nikos Georgiades

Senior Vice President and Global Head of Digital Commercial Execution

James Choi

James Choi

Chief Information & Marketing Officer

Florent Edouard

Florent Edouard

SVP, Global Head of Commercial Excellence

Massimiliano Siciliano

Massimiliano Siciliano

Digital Solution Director Europe

Sofie Roorda

Sofie Roorda

Global Project Lead Digital Health

Rorik van Welij

Rorik van Welij

Worldwide Omni-channel Capability Lead

Antonio Rito

Antonio Rito

Head of International Sales Excellence and Commercial Transformation Hub

José Maria Guido Avila

José Maria Guido Avila

Global Brand Lead HCP Marketing

Mann Singh

Mann Singh

Head of Sales Innovation, International Operations

Haider Alleg

Haider Alleg

Global Head of Digital Excellence

Luigi Boaretto

Luigi Boaretto

Global Head Strategic Planning & Commercial Excellence, China Alliance Manager

Myles Furnace

Myles Furnace

Global Digital Health Partnerships Lead

Dan Davies

Dan Davies

Head of Customer Engagement

Cyril Mandry

Cyril Mandry

Senior Director Global Digital Marketing & Omnichannel Lead - Pharmaceuticals

Mark Ludwig

Mark Ludwig

Head of Strategy

Danilo Pagano

Danilo Pagano

Vice President Digital & Customer Engagement

Dirk Abeel

Dirk Abeel

Global Medical Sales Director

Chris Easton

Chris Easton

Snr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology

Alexey Cherchago

Alexey Cherchago

Head of Sales Excellence Europe

Zsolt Safranka

Zsolt Safranka

International Sales Force Manager

Uri Goren

Uri Goren

Associate Director Digital Customer Engagement International Markets & Europe

Philippe Kirby

Philippe Kirby

Digital Capabilities & Analytics Lead

Robert Sunjic

Robert Sunjic

Vice President - Head of Business Unit Pain

Yigal Aviv

Yigal Aviv

Digital Services Manager

Mark Benthin

Mark Benthin

Founder and CEO

Laura Dix

Laura Dix

Life Sciences Managing Director

Ariel Katz

Ariel Katz

CEO & Co-founder

Stacey Rivkin

Stacey Rivkin

Vice President, Client Solutions / Strategy

Nico Breidenbach

Nico Breidenbach

Chief Product Officer

Marie Mistral Fruit

Marie Mistral Fruit

Chief Marketing & Innovation Officer

Chris Wade

Chris Wade

Associate Vice President, Strategic Solutions

Joaquín Pais

Joaquín Pais

CEO

Michael Kirby

Michael Kirby

Vice President, Business Partnerships

Clemens Freytag

Clemens Freytag

Director | Member of the Strategy& executive board

Felix Jackson

Felix Jackson

Founder and Medical Director

Sheila Patel

Sheila Patel

Vice President, Digital Platforms for Life Sciences and Healthcare

Francois-Xavier P. Darveau

Francois-Xavier P. Darveau

Head of Engineering

Richard Marcil

Richard Marcil

Chief Customer Officer

Bruce Carlson

Bruce Carlson

VP of Aktana Services Effectiveness & Innovation

Mads Bjarni-Kornbech

Mads Bjarni-Kornbech

VP, Commercial Lead

Dinko Hrzica

Dinko Hrzica

Senior Consultant

Michael Connolly

Michael Connolly

Director of Sales, Life Sciences

Jim Pyers

Jim Pyers

Managing Director North America

Agenda

NEXT Normal is all about pharma commercial and digital. The lineup includes masterminds from leading pharmaceuticals, digital health companies and tech companies.

TUESDAY

23 MARCH

13.00 - 13.05 CET

Opening Remarks

13.00 - 13.05 CET

Foreword of Dario Safaric — the Chairman of the Next Pharma Summit

TUESDAY

23 MARCH

13.05 - 13.30 CET

Pharma's Next Normal. Are we Titanic or Speedboat?

13.05 - 13.30 CET

Majority strongly believes that we are a slow-moving industry. On other side, we have been capable to develop a vaccine within a record period of 1 year. Let’s finally agree on our pace and if pharma is a titanic or speedboat, and from perspective of the NEXT Normal.

TUESDAY

Florent Edouard

SVP, Global Head of Commercial Excellence

TUESDAY

Francesca Wuttke

Chief Digital Officer

TUESDAY

Timothy White

Head of Digital

TUESDAY

23 MARCH

13.30 - 14.00 CET

Share of Voice on a Decline: The Need for Customer-Led Transformation in Pharma

13.30 - 14.00 CET

With decreasing access to physicians, rise of digitalisation (accelerated by COVID) and further increase of product and ecosystems complexity, superior customer experience will soon replace the traditional share of voice model in pharma.

Pharma companies need to act now and build capabilities to seamlessly link engaging & insights-driven digital marketing with high-speed and need-based customer engagement.

Discussion in this session will focus on the learnings that pharma companies made in transforming their customer engagement and marketing approaches to be truly multi-channel and customer-centric, main barriers they are facing both internally and externally and what do they see as most important areas to address in the near future.

TUESDAY

Mark Ludwig

Head of Strategy

TUESDAY

Chris Easton

Snr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology

TUESDAY

Mann Singh

Head of Sales Innovation, International Operations

TUESDAY

Clemens Freytag

Director | Member of the Strategy& executive board

TUESDAY

23 MARCH

14.00 - 14.30 CET

Engaging Key Stakeholders via Compliant Virtual Technology

14.00 - 14.30 CET

More info coming soon!

TUESDAY

Michael Kirby

Vice President, Business Partnerships

TUESDAY

23 MARCH

14.30 - 15.00 CET

Networking Break

14.30 - 15.00 CET

Connect with other participants in the virtual network area.

TUESDAY

23 MARCH

15.00 - 15.30 CET

How to Establish an AI-Powered Commercial Team

15.00 - 15.30 CET

Commercial teams are asked to do more with less. That’s why successfully leveraging the power of Artificial Intelligence (AI) is crucial. Modern commercial teams will need smart automations, intelligent insights, and data-driven predictions to keep up with the increasing needs of their customers.

TUESDAY

Nikos Georgiades

Senior Vice President and Global Head of Digital Commercial Execution

TUESDAY

Chetak Buaria

Global Head of Commercial Excellence

TUESDAY

Chris Wade

Associate Vice President, Strategic Solutions

TUESDAY

23 MARCH

15.30 - 16.00 CET

Reinventing Relevance: Reimagining Pharma's Role Creating Quality HCP Experiences

15.30 - 16.00 CET

With COVID-19’s disruptions to the traditional way of interacting with patients and delivering care, pharma has a unique opportunity to reinvent its relevance to healthcare professionals and rethink its model for engagement. Join us to reflect on HCPs’ changing expectations and needs within and beyond the pandemic and the opportunities for bold new ways of thinking and working these present.

TUESDAY

Laura Dix

Life Sciences Managing Director

TUESDAY

23 MARCH

16.00 - 16.30 CET

The Field is Coming Back. What Does an Effective Omnichannel Strategy Look Like Now?

16.00 - 16.30 CET

With the field force (hopefully) coming back online in 2021, achieving omnichannel coordination is more critical than ever. How might the role of reps evolve, and what can brands do to coordinate digital and in-person engagement for a true customer-centric experience?

TUESDAY

José Maria Guido Avila

Global Brand Lead HCP Marketing

TUESDAY

Haider Alleg

Global Head of Digital Excellence

TUESDAY

Bruce Carlson

VP of Aktana Services Effectiveness & Innovation

TUESDAY

23 MARCH

16.30 - 16.45 CET

Workshop - Accelerate Business Performance in Pharma with Advanced Learning Analytics

16.30 - 16.45 CET

Pharmaceutical companies rely on learning technology to help them to maximize commercial performance. A critical component are actionable insights about how training, skills and employee performance combine to result in meaningful improvements in commercial and business performance. Proficiency analytics demonstrate return on learning investment, knowledge retention and areas for potential coaching or additional investment. All of this drives performance of pharma employees and visualizes for sales leaders, business executives and L&D departments on what’s working and what’s not.

TUESDAY

Michael Connolly

Director of Sales, Life Sciences

TUESDAY

23 MARCH

16.45 - 17.00 CET

Workshop - The Switch to Remote in Pharma - How to Set Your Remote Teams Up for Success

16.45 - 17.00 CET

– Learn about remote engagement practices
– Understand the opportunity with remote detailing (content, data, insights)
– See what other pharma companies do
– Explore how to set effective KPIs and secure commercial impact from remote
– Define your next (remote) move

TUESDAY

Mads Bjarni-Kornbech

VP, Commercial Lead

Go Up

Registration

Pharma

  • Full 3-day access to the C-level keynote sessions, exhibition & networking areas
  • Real-time messaging, meetings and networking within event app
  • All summit slides and audio after the event
  • Access to the summit networking platform 1 weeks before the event

Register now for free

SolutionVendors

  • Full 3-day access to the C-level keynote sessions, exhibition & networking areas
  • Real-time messaging, meetings and networking within event app
  • All summit slides and audio after the event
  • Access to the summit networking platform 1 weeks before the event

Register now for 299€
+ VAT

Features

  • Video calls and chat
  • Networking
  • #1 Digital Conference Platform
  • Interactive Learning

WHAT OTHER SAY?

Next Conference is a very forward-thinking conference with a lot of different lenses from people in the industry on the client sides as well as the solution client side.

peter-gannon

Peter GannonSenior Vice President, Business Partnerships at Within3

The content and the production of the entire event was just incredible!

shween

Shwen GweeVP and Head of Global Digital Strategy at Bristol Myers Squibb

Next Pharma Summit is an innovative, fast-paced, interesting, engaging, and high networking experience.

Gabriella Salvatore

Gabriella SalvatoreHead of Solution Design & Innovation at Vantage Partners

Great content and amazing connections.

Davidek

Davidek HerronMBA, Head of Outbound Digital Channels, Digital Marketing at Teva

SPONSORS AND PARTNERS

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