Archive

Health Academy: Increase HCP engagement with best-in-class e-learning platform for Pharma.

Health Academy: Increase HCP engagement with best-in-class e-learning platform for Pharma.

Training is a crucial component of the value that pharmaceutical companies offer to HCPs. However, many companies have neglected their e-learning solutions, they are very basic and have a...
Improve patients and customers’ engagement by understanding their digital journey

Improve patients and customers’ engagement by understanding their digital journey

To improve patients and customers’ engagement, it’s essential to understand their digital journey. Join Genesys and Orange Business as they share some tips to help you do that with...
NBA the answer for Excellence in Field Effectiveness and Experience

Is NBA the answer for Excellence in Field Effectiveness and Experience?

During Covid Pharma generated huge amount of data in various data silos, which made a perfect playground for a proper AI implementation in commercial models. In particular a lot...
Salesforce-Genie-for-Health-and-Pharma

Salesforce Genie for Health and Pharma

In this webinar we will discuss how Grunenthal has implemented Salesforce Genie and the evolution of their digital multichannel operations. Customer Data Platform is a new salesforce technology trend...
Integrated customer journeys at scale

WEBINAR: Integrated customer journeys at scale (LEO Pharma case study)

In this NEXT Webinar “Integrated customer journeys at scale”, hear and learn from concrete insights from Leo Pharma.