All whitepapers

The State of Tech and Engagement in Pharma’s Commercial Strategy
Whitepaper

The State of Tech and Engagement in Pharma’s Commercial Strategy

The pharmaceutical industry has been undergoing a significant transformation in recent years, driven by a range of factors such as evolving regulatory requirements,...

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The New Frontier: Omnichannel Strategies for Pharma
Whitepaper

The New Frontier: Omnichannel Strategies for Pharma

Multichannel: The Way It Was. It was a model that had endured for decades, and its foundation was the sales force. Pharmaceutical companies developed new...

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Digital Transformation Trends Report for Customer-Facing Pharma Teams
Whitepaper

Digital Transformation Trends Report for Customer-Facing Pharma Teams

This report aims to address the promise of Al-powered predictive analytics for the pharma sector. It highlights the importance of integrating various internal...

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2022 Gartner® Hype Cycle™ for Life Science Commercial Operations
Whitepaper

2022 Gartner® Hype Cycle™ for Life Science Commercial Operations

For the second consecutive year, Aktana is recognized as a sample vendor for Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™....

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Setting the Right Goal: Go Digital, Not Paperless
Whitepaper

Setting the Right Goal: Go Digital, Not Paperless

This report ”Setting the Right Goal: Go Digital, Not Paperless” explores how digital transformation initiatives can often times result in false starts and...

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