The pharmaceutical industry is undergoing one of its biggest transformations, driven by artificial intelligence, digital engagement, new commercial models, and changing expectations from healthcare professionals and patients.
Among the events bringing together leaders to discuss this future is NEXT Pharma Summit, a global conference platform focused on answering one important question:
Where to NEXT in Pharma?
NEXT Pharma Summit is a global multi-stage pharma conference platform that connects pharmaceutical leaders, innovators, technology providers, and healthcare experts to discuss the future of digital, commercial, medical affairs, AI, and customer engagement.
The event was created for professionals who are shaping the next generation of pharma transformation.
Instead of focusing only on traditional pharmaceutical topics, NEXT brings together multiple functions across the industry, including commercial excellence, medical affairs, marketing, digital transformation, customer experience, technology, and artificial intelligence.
NEXT Pharma Summit is important because it focuses on the real challenges pharma companies face while transforming their business models, customer engagement strategies, and technology adoption.
Pharma is moving beyond traditional approaches. Companies are investing in AI-powered solutions, personalized communication, omnichannel engagement, and more connected experiences for healthcare professionals.
The conference explores questions such as:
By bringing together different perspectives, NEXT helps industry professionals understand not only what technologies are emerging but also how they can create measurable business and healthcare impact.
The NEXT Pharma Summit platform includes several four events covering global transformation, customer experience, AI, medical affairs, and regional industry needs.
It also includes NEXT Lab where we publish speakers interviews, impact reports from each event, trends and insightful blog articles.
NEXT Pharma Summit Dubrovnik is a two-day, multi-stage conference focused on digital transformation, commercial excellence, medical affairs, AI, technology, and the future direction of pharma.
The Dubrovnik edition brings together pharma executives, decision-makers, speakers, and solution providers from around the world. The event includes keynote presentations, panels, networking opportunities, exhibitions, and interactive discussions.
The conference attracts professionals from major pharmaceutical organizations and healthcare technology companies who want to exchange ideas about the future of the industry.
NEXT CX & AI Vienna focuses on customer experience, engagement, omnichannel strategies, and applied AI in pharma.
This event explores how pharma companies can create more personalized and meaningful interactions with healthcare professionals and stakeholders.
Key themes include customer experience transformation, digital enablement, commercial operations, and AI-driven engagement models.
NEXT Pharma Summit Australia is a regional two-day pharma conference designed for professionals shaping digital, commercial, medical affairs, and technology transformation in the Australian market.
The Sydney event follows the same NEXT philosophy by connecting pharma leaders, innovators, and technology providers to discuss industry challenges and opportunities.
NEXT Medical Festival is an event focused specifically on Medical Affairs leaders and the future of medical engagement, AI, and cross-functional collaboration.
The festival format combines discussions, debates, workshops, and practical examples designed to challenge traditional approaches in Medical Affairs.
NEXT Pharma Summit brings together 400+ pharma professionals, 60+ industry speakers, and participants from more than 30 countries, including pharmaceutical executives, medical affairs leaders, commercial excellence professionals, digital transformation experts, AI specialists, and healthcare technology providers.
The audience includes professionals responsible for:
For NEXT Dubrovnik 26, in our Impact report, the top 5 countries that were represented were Germany, UK, Switzerland, France and USA.
49% of attendees came from Commercial, 18% from Digital, 17% from Medical and 16% from Other background while 63% of attendees were Director level and above.
Themes that were emerging were HCP Engagement & CX, Org. Change & Talent, Strategy & Market Dynamics, AI& Digital Transformation, Content & Data Systems, Patient & Trust and Medical & Clinical Impact.
The conference is designed for people who want to understand where pharma is heading and how organizations can adapt to rapid industry change.
NEXT Pharma Summit covers the major transformation topics shaping modern pharma companies, including AI, digital engagement, commercial excellence, medical affairs, customer experience, and innovation.
Common discussion areas include:
Artificial intelligence is becoming a major focus in pharma transformation. NEXT explores practical AI applications, including AI-powered workflows, customer engagement, automation, and improved decision-making.
Pharma companies are moving toward more personalized and connected experiences. Conferences like NEXT examine how organizations can create stronger relationships with healthcare professionals through digital channels and omnichannel strategies.
The future of pharma requires commercial, medical, digital, and technology teams to work together. NEXT emphasizes collaboration as a key factor in creating better outcomes for customers and patients.
Pharma professionals should attend NEXT Pharma Summit to learn from industry leaders, discover emerging trends, build partnerships, and understand the future direction of the pharma industry.
The event offers opportunities to:
For companies looking to stay competitive, attending future-focused pharma conferences can provide valuable insights into industry transformation.
🟣 Gemma Malla Salomó - CHC Omnichannel & E-Commerce at Angelini Pharma:
“It suprised me in a very positive way, the production of the event, the level of connections.. and in the level of discussions.”
🟣 Zehra Erenkuş - Global Marketing and Innovation Lead at Bayer:
“It’s very inspirational, at the same time we learn a lot, and connect a lot. “
🟣 Arantxa Mugica Goicoechea - Senior Director, International Web Product Strategy at Lilly:
“I really love the sense of community, you come here, you start networking
with people and you realize we are all going through the same things.”
🟣 Laetitia Huret - Transformation Excellence Lead at Servier:
“I get to meet likeminded pharma people to understand their challenges, opportunities and learn from them.“
🟣 Tamara Krcmar, Transversal Cardiometabolic & Venous Disease medical communication at Servier:
“I’m really impressed with the level of speakers.
I think the Next Medical Festival is really the place to be to understand medical affairs and to also shape the future.”
🟣 Maja Beilmann-Schramm, Field Trainer at Merck:
“I find the Next Medical Festival very helpful because all of the topics are of interest to me.
Really exciting event, and every contribution is actually providing value to my daily work.”
NEXT Pharma Summit is a global pharma conference platform focused on digital transformation, commercial excellence, medical affairs, AI, technology, and customer engagement.
NEXT Pharma Summit events take place in different locations, including Dubrovnik in May, Vienna in October, Sydney in August, and Medical Festival in February.
The event is designed for pharma executives, medical affairs professionals, commercial leaders, digital transformation experts, technology providers, and healthcare innovators.
The main topics include AI in pharma, digital transformation, customer experience, omnichannel engagement, commercial strategy, medical affairs, and pharmaceutical innovation.
No. NEXT also brings together technology providers, solution vendors, and innovation partners working with the pharmaceutical ecosystem.
Pharma conferences provide a platform for leaders to share knowledge, discuss industry challenges, discover innovation, and create partnerships that support future healthcare transformation.
