NEXT 2024 Agenda
NEXT Pharma Summit is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders. Our preliminary 2024 Agenda is listed below.
Registration & Welcome coffee
Opening remarks
Dario Safaric, Chairman NEXT Pharma Summit
Unlearning and relearning for continuing Pharma’s next transformation momentum
Ronízia Moura – Executive Director | Head of Innovation and Customer Excellence & Operations | Intercontinental at Biogen
Saskia Steinacker – Senior Vice President, Global Head Strategy and Digital Transformation (IT) at Bayer
Mostafa Taha – VP, Head of Global Business Transformation at Merck
Generative AI – The Hype is Gone. It’s time to grieve.
Marco Andre – Global Head of Marketing Excellence at Novartis
Digital Health – challenges and solutions in scaling digital offers.
Doina Ionescu – Managing Director, UK & ROI at Merck
Fire-Side Chat: Evolution eats transformation for breakfast. The ultimate guide how to start the transformation journey to allow sustainable scaling.
Patrick Markt-Niederreiter – Vice President Digital Excellence at Daiichi Sankyo
Vanitha S V – Associate Director, Commercial Excellence at Novo Nordisk
Mehrnaz Campbell – Founder and CEO at Cheemia
Networking Break
Aligning the human side with Pharma’s transformation challenges. How to change for real?
Liselle Mulcaire – Digital Transformation Executive at Novo Nordisk
Catarina Santos – at Novartis
Hicham Naim – Vice President, Head of Strategy & Transformation I DD&T I Global Portfolio Division at Takeda
Mehrnaz Campbell – Founder and CEO at Cheemia
WTF? – Worth to Failure. Elaborating Failure mindset culture initiatives to scale Digital Transformation
Julien Pahud – International Digital Health & Innovation Sr. Director at Lilly
Data Science @Teva: Transforming AI Insights into Business Gold
Alyssa Fenoglio – Vice President, Global Head of Digital Commercial at Teva
Fire-Side Chat: Commercial and Medical Teams vs AI. Collaboration, not replacement
Sam Pinner – Director Digital transformation Region Europe at GSK
Michael R. Williamson – Ad Interim Global Head, Digital Strategy at Roche
Chris Wade – Associate Vice President, Strategic Solutions at Exeevo
Loucif Ouyahia – Global Head of Digital Healthcare at Jazz Pharmaceuticals
Paul Tunnah – Former Chief Content Officer & Managing Director, ex Healthware
Rethinking Commercial and Medical Go-To Market Strategies. What is Pharma’s new Pathway?
Alyssa Fenoglio – Vice President, Global Head of Digital Commercial at Teva
Alexey Cherchago – Senior Vice President & Head – Commercial Excellence and Marketing, Europe and Emerging Markets at Glenmark
Philip Van Muylders – Responsible Global Business Excellence at Servier
Michele Raspone – Managing Partner at iCrossing
Lunch break & Networking
Debate: Stick or Twist? Does Pharma Embrace a Holistic Healthcare Model?
Samantha Sierwald – Pharma and Life Sciences Director at Baringa
Bryn Jones – Global Medical Lead at Viiv Healthcare
Matthias Witt – VP, Integrated Customer Experience at Bayer
How to integrate CX into the traditional brand planning process?
Michelle Bridenbaker – Global Medical Information Lead at Recordati / Vice President at MILE
Adela Schulz – EU Rheumatology Strategy and Operations Omnichannel Lead at UCB
The Omnichannel Transformation at Sandoz
Danilo Pagano – Global Head of Customer Engagement at Sandoz
How to optimise your global HCP digital experience, and bring the team with you
Rob Verheul – CEO at Graphite
Jamie McNally – Executive Director, Head of Omnichannel Activation at Astellas
Digital Transformation in Pharma enabled by Conversational Experiences & GenerativeAI
Ivan Ostojic –
Simplify to amplify: Declutter your customer engagement approach to maximize value
Naveen Venkataraman – at Putnam
Panel: The art of how great timing can accelerate your HCP and customer engagement
Parker Richardson – VP Omnichannel Strategy & Operations at Astellas Pharma
Adela Schulz – EU Rheumatology Strategy and Operations Omnichannel Lead at UCB
Emma Vitalini – Director of Global Medical Digital Strategy at Amgen
Marcus Bates – Vice President, Global Business Development – Aptar Digital Health
Networking Break
Uniting commercial and medical behind a shared vision. Crafting your organization customer voice.
Christina Kotsi – Director, Medical Digital Lead at Bayer
Daniel Tertel – Operational Excellence EMEA at Bayer
Toon De Baere – Senior Director Digital Customer Engagement Europe/Canada at AstraZeneca
Caroline Phillips – VP of Medical Affairs Business Development at Medscape
Fishbowl Discussion: From Bytes to Insights: Humanizing Pharma’s Omni-Channel Journey
Patrick Markt-Niederreiter – Vice President Digital Excellence at Daiichi Sankyo
Vanitha S V – Associate Director, Commercial Excellence at Novo Nordisk
Maximising global programmes by partnering Medical Affairs & Commercial Activities
Michelle Bridenbaker – Global Medical Information Lead at Recordati / Vice President at MILE
Jamie McNally – Executive Director, Head of Omnichannel Activation at Astellas
Courtney Marino – Director, Content Operations Lead at Astellas
Christine Buggle – Senior Director at Transperfect
Beyond Theory: 5 Practical AI Applications in Pharma
Alfonso López Rueda – Head of Health and Pharma Solutions at Showerthinking
Medical engagement and its place in Omnichannel. How to align the value of medical with the customer expectations?
Kate Bradford – Head of Launch & Field Excellence, Medical International & Japan at Alexion Pharmaceuticals, Inc.
Maja Galic – Senior Director, Head of Global Medical Affairs Operations & Excellence at Teva
Laetitia Bouerat Duvold – Senior Director, Head of Global Medical Affairs Excellence at Lundbeck
David Logue – Chief Commercial Officer at Aktana
How to 10x your digital engagement KPIs with HCPs
Daniela Clape – Founder and CEO at Xpeer Medical Education
Demonstrating Impact of Medical.
Jennifer Villagarcia – Global Medical Engagement Strategy and Content Lead at Sanofi
Dr. Goran Martinovic – Global Medical Affairs Head of Innovation Hub at Boehringer Ingelheim
The next level of Medical Affairs: Moving from product to customer centricity in manner of change management
Tamara Krcmar – Transversal Cardiometabolic & Venous Disease medical communication at Servier
Monika Mortensen – Global Medical Director, Medical Excellence at Ferring
Rodney B. Smith – VP, Global Oncology Medical Affairs Franchise Head at Daiichi Sankyo
Duncan Trew – former Director Customer Experience and Engagement, Novartis Oncology
The Who, What, Where & How of Engaging European Physicians – Socially
Dr. Abimbola Ekundayo – Family Medicine and Sermo Medical Advisory Board
Jordan Grafman – Executive Vice President of Global Commercial Development at Sermo
NEXT After Party at Coral Beach Club – Powered by Sermo
Morning Coffee & Networking
Pharma’s Superpower. Why H2H engagements still matter?
Chiara Bolognini – International Marketing Enabling Partner at Roche
Brian Kudeba – VP, IT Strategy & Transformation at Ipsen
Christian Schulze – Head Omnichannel Platform Capabilities & Analytics at Lundbeck
Alex Jijie – CEO at Digitalya
Do your Sales Teams share your enthusiasm for Gen AI – The critical role Change Management plays in successful execution
Henriette Lonkvist – Global Head of Customer Relationship Management at Ferring
Hands-on AI Next Generation in RealTime Coaching & Engagement
Mark Benthin – CEO at Viihealth
AI-Driven next best action for superior customer experience
Carolina Quezada – Global Omnichannel Operations Lead at Grunenthal
Nick Lagan – Global Head of Omnichannel Operations at Grunenthal
Omnichannel Excellence: Stepping, Striding, or Leaping Ahead?
Fire-Side Chat: Make Omnichannel the solution and not the problem
Aurelie Rognon – Director, Global Customer Experience Lead | Digital Transformation & Operation Team at Ipsen
Morgwn Shaw – Associate Director – Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squibb
Ken Tantsura – Senior VP and Head of Innovations at Customertimes
Alexey Patsko – CEO of Europe Customertimes.
Networking break
Driving Customer Engagement: Integrating Predictive Analytics and Sales Representative Acumen
Nikhil Gupta – Co-CEO at Xcellen Pte. Ltd.
Samir Faizi – Senior Director, Commercial Operations Asia at Gilead Sciences
Siddharth Malhotra- Partner, Technology Evangelist at Xcellen Pte. Ltd.
Unveiling the Future: The Quest for Complete Content Automation
Prasant Vijayakumar – Head of Content Strategy and Enablement at Viseven
Worth to Failure Panel: Chasing Failure for Success
Marco Andre – Global Head of Marketing Excellence at Novartis
Julien Pahud – International Digital Health & Innovation Sr. Director at Lilly
Dr. Christian Fillinger – Founder & CEO at Capptoo AG & Screver AG
Michal Myszkowski – Global CX Lead, Digital Strategist & Chief Experience Officer (CXO) at CX-Advisory
Workshop a focused and impactful HCP engagement journey in 20 mins: Attract, Engage, Delight
Amish Patel – Marketing Consultant, Digital Engagement Specialist, Podcaster at APC
Dan Buckland – Agency Director at
Ensuring scalability of custom content in a Global Digital Factory setup – lessons and results of a glocal journey
Dr. Michael Kurr – Global Head of Human Pharma Services
The Future of Medical Communication: Embracing Omnichannel Strategies
Maja Beilmann-Schramm – Director Global Field Medical Excellence & HCP Exchange at Merck
Luca Morreale – Jennifer Villagarcia – Global Medical Engagement Strategy and Content Lead at Sanofi
Lode Dewulf – Patient Advocate/Medical Affairs Expert
Oxford debate: Who should lead field strategy? Medical or Commercial?
Daniel Tertel – Operational Excellence EMEA at Bayer
John Wahba – Senior Director and Global Medical Education Lead at Gilead Sciences
Steve Royle – Founder of My Medical Affairs & the Rumi Engagement platform at MYMA
Lunch Break and Networking
Why the marriage of open API with best of breed approaches will rule the era of Next Gen engagement platforms
Dirk Abeel – Global Head GTM & CSM at Pitcher
Design, Deploy, Repeat. Pharma’s ultimate blueprint for content creation that matters!
Vanitha S V – Associate Director, Commercial Excellence at Novo Nordisk
Huw Jenkins – Director, Content Strategy at Astellas
Gareth Worthington – Global Head, Clearance Center of Excellence at UCB
Shivani Parikh – Senior Director, Omnichannel Strategy & Excellence at Astellas Pharma
Is AI the missing link to enable Medical Affairs to unlock the power of insights and customer engagements?
Zeinab Sulaiman – Practice Leader, Medical Affairs Centre of Excellence at Sorcero
Rodney B. Smith – VP, Global Oncology Medical Affairs Franchise Head at Daiichi Sankyo
Pascal Vande Gucht – Medical Excellence Transformation Lead – Medical Affairs at UCB
How not to lose HCPs on their content journey
Denis Kovalskikh – Head of Product at Dazur Digital
Andrew Burke – Head of strategic development at Dazur Digital
Field Medical Impact measures in response to the evolving healthcare landscape
Maja Beilmann-Schramm – Director Global Field Medical Excellence & HCP Exchange at Merck
Jodi Tainton – Field Medical Team Lead at Pfizer
