Agenda

NEXT Pharma Summit is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders. Our preliminary 2024 Agenda is listed below.

08:00 - 09:00 AM

MAIN STAGE

Registration & Welcome coffee

09:00 - 09:10 AM

AI STAGE

Opening remarks

Dario Safaric

Chairman NEXT Pharma Summit

09:10 - 09:35 AM

MAIN STAGE

Opening Panel: Pharma and the state of CX & AI. An interactive discussion about what’s next.

Justin Molavi

Director, Commercial Strategy and Insights at Genentech

Cristiana Caldarelli

International Obesity Marketing VP at Eli Lilly and Company

Nikki Pallaras

Technology Advisor for Healthcare & Life Science

09:35 AM - 09:55 AM

MAIN STAGE

GenAI and the Future of Health: Crafting Personalized Medicine and Experiences

Chris Duffey

Strategic Development, Emerging Solutions at Adobe

09:55 AM - 10:30 AM

MAIN STAGE

Fishbowl discussion: AI and CX in Pharma: So what’s after the buzz? Proactive discussion about real use cases

Carlos Eid

Executive Medical Director, CV & ASCVD, International Medical Affairs at Novartis

Ozgun Demir

Head of Digital Marketing at Genentech

Romika Bhowmick

Head of External Digital Channels at Teva

Mehrnaz Campbell

Founder & CEO at Cheemia

10:30 AM - 11:15 AM

Networking Break

11:15 AM - 11:40 AM

MAIN STAGE

What the duck – how to combine LSP (LEGO® SERIOUS PLAY®) with Omnichannel in Pharma?

Ulrike Michaux

Former Director Omnichannel Capabilities / Certificated LEGO® SERIOUS PLAY® Coach

11:15 AM - 11:35 AM

AI STAGE

Empowering Reps with AI: Elevating engagement and real time solutions for lasting impact

Mark Benthin

CEO & Founder

11:40 AM - 12:00 PM

AI STAGE

Shaping the next-gen hybrid Pharma Stakeholder Engagement

Demen Selcan

Senior Manager, Life Sciences Cloud Strategy and Solutions at Salesforce

11:40 AM - 12:00 PM

MAIN STAGE

Transforming CX in Pharma: Lessons from Disney’s Digital Magic

Ossama Ibrahim

Global Marketing Excellence & Capability Building Director at Merck

12:00 PM - 12:25 PM

MAIN STAGE

Oxford debate: The heart of engagement. Digital vs. Human. Who should lead?

Marco Andre

Global Head of Marketing Excellence at Novartis

Erasmus Holm

Director, Pharma & Commercial Operations at MSD

Dan Buckland

Director at Brandcast Health

12:05 PM - 12:25 PM

AI STAGE

Putting Experiences First: How AI Can Enhance Authentic Engagement

Claire Versluys

COO, Life Sciences | Competitive Excellence & Innovation at Trilations

12:25 PM - 12:45 PM

MAIN STAGE

How do you know if your strategy is working? Enter the age of “always on” insights.

Lance Hill

Founder & CEO at Within3

12:30 PM - 12:50 PM

AI STAGE

AI for Good: Humanizing Global Medical Education – at scale

Dr Phil McElnay

CEO at MedAll

12:45 PM - 1:00 PM

MAIN STAGE

Fire side chat: Why does Pharma need social media for a great CX and brand reputation?

Robert Sunjic

Country Cluster Head D – A – CH / General Manager – Senior Vice President at Grünenthal Group

Nico Renner

Digital Marketeer in Pharma

Steve Royle

Founder at My Medical Affairs

01:00 PM - 02:00 PM

Lunch break & Networking

02:00 PM - 02:25 PM

MAIN STAGE

Decoding Customer Experience: Exploring Customer Satisfaction Measurement in Pharma

Niccolò Huismans

Regional Innovation & Digital Engagement Manager

Ufuk Balci

Head of Business Excellence NL at GSK

Beverly Smet

Senior VP Global accounts at Precision AQ

02:00 PM - 02:25 PM

AI STAGE

The Omnichannel Impact (ROI) Measurement Toolbox

Spencer Wilcox

Founder at Everybody Eats

02:25 PM - 02:45 PM

MAIN STAGE

Does AI create smart strategies, or are our strategies becoming smart with AI?

Zehra Erenkuş

Lead, Global Commercial Data Science at Bayer

02:30 PM - 02:50 PM

MAIN STAGE

The Passion and Pain of Millennial HCPs

Claire Knapp

CEO at Havas Lynx

02:45 PM - 03:10 PM

MAIN STAGE

Tiptoeing through the AI Minefield: Driving Success the First Time

Trina Di Giusto

Global Business Solutions Lead at Roche

Dirk Abeel

Global Head GTM & CSM at Pitcher

Ozgun Demir

Head of Digital Marketing at Genentech

03:10 PM - 03:30 PM

AI STAGE

Adapt for AI-Powered Search

Tom Vaughton

CEO at VarnHealth

03:10 PM - 03:30 PM

MAIN STAGE

The 7 Cardinal Sins of AI

Marco Andre

Global Head of Marketing & AI Excellence at Novartis

03:30 PM - 04:00 PM

Netwotking Break

04:00 PM - 04:20 PM

MAIN STAGE

Enhancing Customer Experience, from Strategy to Tactics

Cicek Aydin (Tilley)

Marketing Director at EMD Serono

Anna Hessenbruch

Associate Director, Global Engagement Strategy & CX at Novo Nordisk

Alex Jijie

CEO at Digitalya

MAIN STAGE

Stop saying we can’t measure Medical Impact!

Carlos Eid

Executive Medical Director, CV & ASCVD, International Medical Affairs at Novartis

04:40 PM - 05:00 PM

MAIN STAGE

AI: The Essential Ingredient to Omnichannel Success in Medical Affairs

Emma Vitalini

Head of Global Medical Digital Strategy at Amgen

Zeinab Sulaiman

Practice Leader, Medical Affairs Centre of Excellence at Sorcero

Carlos Eid

Executive Medical Director, CV & ASCVD, International Medical Affairs at Novartis

05:00 PM - 05:20 PM

MAIN STAGE

From months to seconds: AI insights and instant impact

Jaime Manzanera Gómez

EMEA Brand Director Oncology at Eisai EMEA

Lance Hill

Founder & CEO at Within 3

Christian Schulze

Head of Omnichannel Platform Capabilities & Analytics at Lundbeck

Paul Tunnah

Former Chief Content Officer & Managing Director, ex Healthware

05:20 PM - 05:40 PM

MAIN STAGE

Tech, tech, tech. How to effectively train your commercial and medical teams to leverage tech?

Estelle Dierckx

Director, Head of IT Commercial EU & International Markets at UCB

Marcus West

CEO at 60Seconds

Bekir Basar Ozer

Regional Associate Medical Customer Excellence Director at Shionogi Europe

Josep Noguer

Corporate Marketing Customer Engagement & Patient Onboarding Programs Lead at Ferrer

05:40 PM - 06:00 PM

MAIN STAGE

How can GenAI help leaders to make informed decisions and increase operational excellence?

Belén Rueda de lecea

Global Head of Strategic Planning and PMO at Centrient Pharmaceuticals

Maurizio Canzonetta

Global Head of Customer Experience at Angelini Pharma

Chiara Bolognini

International Marketing Enabling Partner at Roche

Mark Benthin

CEO at Viihealth

08:00 AM - 09:00 AM

MAIN STAGE

Morning Coffee & Networking

09:00 AM - 09:25 AM

MAIN STAGE

How to use AI to Enhance Commercial Excellence (and Medical)?

Mitesh Daftardar

Head of Digital Innovation & Commercial Excellence at Merz Therapeutics

Justin Molavi

Director, Commercial Strategy and Insights at Genentech

Romika Bhowmick

Head of External Digital Channels at Teva

Vishal K.

Regional Principal DACH & FR at Axtria

09:25 AM - 09:45 AM

MAIN STAGE

Co-scientists AI agents: Generative AI Pharma frontier

Sam Khalil

Vice President, Head of Data Insights & FounData at Novo Nordisk

09:45 AM - 10:05 AM

MAIN STAGE

Hey Pharma: What are you doing wrong with HCP engagement?

Andrew Docherty

Consultant Cardiologist at NHS

Zoran Bahtijarević

UEFA Chief Medical Officer / Chief of Medical & Anti-Doping Unit at UEFA

Mehrnaz Campbell

Founder & CEO at Cheemia

10:05 AM - 10:30 AM

MAIN STAGE

What We Learned From Measuring Omnichannel Impact?

Spencer Wilcox

Founder at Everybody Eats

Niccolò Huismans

Regional Innovation & Digital Engagement Manager at Menarini Group

Robert Sunjic

Country Cluster Head D – A – CH / General Manager – Senior Vice President at Grünenthal Group

10:30 AM - 11:00 AM

Networking Break

11:00 AM - 11:25 AM

MAIN STAGE

ZS and Bayer discuss creating global behavior-changing, personalized customer engagement at scale

Aditya Dhingra

Principal at ZS

Hari Krishna Iyer

Head of Suggestion Engine & DS Operations at Bayer

11:25 AM - 11:45 AM

MAIN STAGE

Tag, You’re It: Elevating Your Content Strategy With AI

Michael Halyk

Senior Manager, Content Processes & Innovation at Novo Nordisk

Niklas Mellerup

Global Data Taxonomy Lead at Novo Nordisk

11.:45 AM - 12:10 PM

MAIN STAGE

Use cases of how AI can upscale content deployments and enhance omnichannel engagement for medical and commercial teams

Vanitha S V

Associate Director, Commercial Excellence at Novo Nordisk

Ewelina Knigawka

Head Content Production & Agency Excellence at Novartis

Nataliya Andreychuk

Co-Founder and CEO at Viseven

Almudena Fraga

Director Global CX, Campaigns and Content in Marketing Operations @ Global Customer Experience at Lundbeck

Paul Tunnah

Former Chief Content Officer & Managing Director, ex Healthware

12:10 PM - 12:35 PM

MAIN STAGE

Driving CX through next generation content management

Anna Hessenbruch

Associate Director, Global Engagement Strategy & CX at Novo Nordisk

Claudia Amato

Global Digital & Omnichannel Advisor at Zambon

Gaurav Sanganee

Head of Content Excellence Commercial & Medical Excellence at Epista

12:35 PM - 01:00 PM

MAIN STAGE

Agentic AI: The Next Step in Artificial Intelligence for Pharma

Rich Pugh

Global SVP, Head of Data & AI at Endava

01.00 PM - 02.00 PM

Lunch Break and Networking

02:00 PM - 02:25 PM

MAIN STAGE

Fire-Side Chat: Optimising the customer journeys with leveraging AI and insights

Ksenia Levina

Global Customer Experience Lead at Grünenthal Group

Maria Tsirimokou

Global Sr. Manager Customer Experience Strategy at Pfizer

Tinkara Pavlovcic Kapitanovic

Global Head Strategic Marketing at Cosylab

Alan Kalton

Principal at Axtria

02:25 PM - 02:45 PM

MAIN STAGE

GenAI the Cute Baby, Blockchain the Rebel Teenager: How Web3 Could Transform Pharma CX

Federico Baldelli

Global Associate Director Omnichannel & Content at Almirall

02:45 PM - 03:05 PM

MAIN STAGE

Unleashing the Potential of AI: Building an Intelligent Omnichannel Ecosystem

Florent Hassen

Global Product Owner – Omnichannel Advanced Analytics at Roche

03:05 PM - 03:25 PM

MAIN STAGE

Be Polite; or AI will ruin everything

Morgwn Shaw

Associate Director – Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squibb

03:25 PM - 03:45 PM

MAIN STAGE

Field Force Engagement in Times of Technological Transformation and AI – Future Opportunities, Challenges, and Solutions

Stefan Turnwald

Pharma Expert

03:45 PM - 04:00 PM

MAIN STAGE

Navigating cloud services in the Pharmaceutical Industry

Dr. Jeyashree Krishnan

Data Scientist | Consultant at Siemens Advanta

Registration & Welcome coffee

Opening remarks

Opening Panel: Pharma and the state of CX & AI. An interactive discussion about what’s next.

GenAI and the Future of Health: Crafting Personalized Medicine and Experiences

Fishbowl discussion: AI and CX in Pharma: So what’s after the buzz? Proactive discussion about real use cases

Networking Break

What the duck – how to combine LSP (LEGO® SERIOUS PLAY®) with Omnichannel in Pharma?

Empowering Reps with AI: Elevating engagement and real time solutions for lasting impact

Shaping the next-gen hybrid Pharma Stakeholder Engagement

Transforming CX in Pharma: Lessons from Disney’s Digital Magic

Oxford debate: The heart of engagement. Digital vs. Human. Who should lead?

Putting Experiences First: How AI Can Enhance Authentic Engagement

How do you know if your strategy is working? Enter the age of “always on” insights.

AI for Good: Humanizing Global Medical Education – at scale

Fire side chat: Why does Pharma need social media for a great CX and brand reputation?

Lunch break & Networking

Decoding Customer Experience: Exploring Customer Satisfaction Measurement in Pharma

The Omnichannel Impact (ROI) Measurement Toolbox

Does AI create smart strategies, or are our strategies becoming smart with AI?

The Passion and Pain of Millennial HCPs

Tiptoeing through the AI Minefield: Driving Success the First Time

Adapt for AI-Powered Search

The 7 Cardinal Sins of AI

Netwotking Break

Enhancing Customer Experience, from Strategy to Tactics

Stop saying we can’t measure Medical Impact!

AI: The Essential Ingredient to Omnichannel Success in Medical Affairs

From months to seconds: AI insights and instant impact

Tech, tech, tech. How to effectively train your commercial and medical teams to leverage tech?

How can GenAI help leaders to make informed decisions and increase operational excellence?

Morning Coffee & Networking

How to use AI to Enhance Commercial Excellence (and Medical)?

Co-scientists AI agents: Generative AI Pharma frontier

Hey Pharma: What are you doing wrong with HCP engagement?

What We Learned From Measuring Omnichannel Impact?

Networking Break

ZS and Bayer discuss creating global behavior-changing, personalized customer engagement at scale

Tag, You’re It: Elevating Your Content Strategy With AI

Use cases of how AI can upscale content deployments and enhance omnichannel engagement for medical and commercial teams

Driving CX through next generation content management

Agentic AI: The Next Step in Artificial Intelligence for Pharma

Lunch Break and Networking

Fire-Side Chat: Optimising the customer journeys with leveraging AI and insights

GenAI the Cute Baby, Blockchain the Rebel Teenager: How Web3 Could Transform Pharma CX

Unleashing the Potential of AI: Building an Intelligent Omnichannel Ecosystem

Be Polite; or AI will ruin everything

Field Force Engagement in Times of Technological Transformation and AI – Future Opportunities, Challenges, and Solutions

Navigating cloud services in the Pharmaceutical Industry

NEXT Agenda Formats

Keynote

Oxford debate

Fishbowl Discussion

Panels/Thought Leadership

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Gallery

Highlights 2024

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