Agenda

NEXT Pharma Summit is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders. Our preliminary 2026 Agenda is listed below.

08:00 AM - 09:00 AM

Registration & Welcome coffee

09:00 AM - 09:10 AM

MAIN STAGE

Opening remarks

Dario Safaric

Chairman - NEXT Pharma Summit

09:10 AM - 09:50 AM

MAIN STAGE

Interactive Opening: Pharma CX & AI Town Hall for One Customer. One Experience. Are We Ready?

Itziar Canamasas

Global Head of Oncology, SVP at Boehringer Ingelheim

Neyran Erlevent

Global Head of Integrated Experience and Operations at Roche

Claude Broudic

GPS operations Director at Servier

Dr Azmain Chowdhury

Medical Doctor at NHS

09:50 AM - 10:10 AM

MAIN STAGE

Riding the AI Wave: Mastering the Conditions, Not Just the Board

Neyran Erlevent

Global Head of Integrated Experience and Operations at Roche

10:10 AM - 10:30 AM

MAIN STAGE

The Future of Pharma Engagement – Building Trusted HCP Partnerships Through Customer Experience and AI

Berk Kiran

Vice President, Head of Commercial Operations Specialty Medicine Europe at Daiichi Sankyo

10:30 AM - 11:00 AM

Networking Break

11:00 AM - 11:20 AM

MAIN STAGE

AI Won't Wait. Neither Will Your Customers. How to Transform Faster Than Customer Expectations.

Phoebos Stergiou

Head of Product Management, Omnichannel Customer Engagement, Digital Innovation, Senior Director at Gilead

David Brown

Snr Director, Global Head of Data, Analytics & AI at Viiv Healthcare

Eva Martins

Global Head Launch and Commercialization Excellence at Sanofi

Vangelis Oikonomou

Director, International Commercial Excellence at Novartis

11:05 AM - 11:25 AM

AI STAGE

The Next 5 Years of Pharma Engagement: From CRM Systems to Scientific Loyalty Engines

Yavor Angelov

Senior Product Owner CRM at Daiichi Sankyo

11:20 AM - 11:40 AM

MAIN STAGE

Oxford Debate: Should Pharma Stop Visiting HCPs?

Almudena Fraga

Director Customer Engagement Plans - Commercial Transformation, International Operations at Novo Nordisk

Andrew Binns

Director at Poke

Yacin Marzouki

Founder | independent pharma advisor at Biond health

11:40 AM - 12:00 PM

MAIN STAGE

Pharma’s Future Commercial Leader, Builder, Orchestrator or AI Manager?

Nataliya Andreychuk

Co-founder & CEO at Viseven

Enrique Galicia

VP Global Commercial Excellence at Bial

Micheál O’Toole

Senior Director, Global Sales Force Excellence at AstraZeneca

Gökhan Salmanoglu

Commercial Excellence and AI Transformation Leader, International Markets at Pfizer

12:00 PM - 12:20 PM

MAIN STAGE

Your Next Colleague Isn't Human: The Human Touch. Supercharged

Graham Addison

Senior Director, Global Launch & Marketing Excellence at AstraZeneca

12:20 PM - 12:40 PM

MAIN STAGE

Is It Time to Retire the "M" in CRM? The New HCP Equation: Relationships Before Management.

Simon Cox

Commercial Excellence Director at Sobi

Sam Rolfe

Sales Director, EMEA at Exeevo

Gonzalo Llerena

Global Commercial Excellence Lead at Woerwag Pharma

Dr Dev Gakhar

NHS Clinical Entrepreneur

12:40 PM - 01:00 PM

MAIN STAGE

The Award-Winning Vitiligo Mirror - where science, AI, AR and human empathy combine forces

Justus Le Roy

Director Digital Marketing & Engagement Strategy, Incyte International

12:50 PM - 01:00 PM

AI STAGE

Omnichannel Interactive Video Experiences for HCP engagement

01:00 PM - 02:00 PM

Lunch break & Networking

02:00 PM - 02:25 PM

AI STAGE

The Market Has Moved. Has Your Launch Plan? How AI Turns Signals into Action

Yariv Hefez

Former Senior Vice President Head Global Business Franchise Oncology

02:00 PM - 02:25 PM

MAIN STAGE

From Customer-Led to AI-Led: Are We Losing the Customer in the Race to Automate?

Lorena Cabré

Global Digital & Content Strategy Lead at Roche

Daniele Stragapede

Innovation, Data & AI Transformation Senior Director at Chiesi

Lisa Schenk

Sales Force Effectiveness Manager DACH at Aspen

Darren Feenan

Senior Strategist at Kanga Health

02:25 PM - 02:50 PM

MAIN STAGE

The Rep Paradox. Why AI Makes Every HCP Conversation More Valuable—and More Vulnerable.

Jan Zimmermann

Associate Director Customer Excellence & Operations at Shionogi

Luca Frangoni

Global Head of Customer Channel Solutions at Boehringer Ingelheim

Debbie Young

Multichannel Strategy and Customer Insights Director at Otsuka

Yukti Khurana

Director, Medical Insights & Impact at Astellas

02:30 PM - 02:55 PM

AI STAGE

Scaling Pharma Commercial Execution with AI Co-Workers — Live Demo from Field Teams to the C-Suite

03:00 PM - 03:30 PM

AI STAGE

Your brand has already launched - you just weren’t invited

Alex Hope

Head of Engagement Strategy - Global Marketing at Avalere Health

02:50 PM - 03:10 PM

MAIN STAGE

The Augmented Marketer: Rebuilding Pharma Talent for the AI-Native Customer Experience

Enrique Galicia

VP Global Commercial Excellence at Bial

03:10 PM - 03:30 PM

MAIN STAGE

Don’t Chase AI Visibility. Lead it. Build GEO into your processes to win in LLMs.

Ben Myall

CEO and co-founder at Everybody

03:30 PM - 04:00 PM

Networking break

04:00 PM - 04:20 PM

MAIN STAGE

With Great AI Comes Great Governance. From Infinite Content to Trusted HCP Content

Shivani Parikh

Head, Content & Channel Enablement at Astellas

Sihame Bahri

Global Omnichannel Engagement Lead at CSL

Huw Jenkins

Director, Global Content Strategy at Astellas

Sebastian Lipp

Head of Content Platforms at Takeda

04:20 PM - 04:40 PM

MAIN STAGE

When HCPs & Patients Ask AI: The New Rules of Pharma Discovery. From SEO to AEO and GEO: how pharma can build visibility, relevance and trust across brands, products and health information

Julia Azfar

SVP Sales & Marketing at Brain Station

04:00 PM - 05:30 PM

AI STAGE

VALUE UNLOCKED: An Executive Masterclass for Building Pharma's Next Commercial Advantage

Wayne Simmons

Founder & Author at The Customer Excellence Agency

04:40 PM - 05:00 PM

MAIN STAGE

TBA

05:00 PM - 05:20 PM

MAIN STAGE

From Static Segmentation to Living Customer engagement strategies - Why pharma needs AI-enabled agility, and why AI alone is not enough

Ashish Saxena

Senior Global Solution Manager at Boehringer Ingelheim

05:20 PM - 05:40 PM

MAIN STAGE

Publicant ergo sunt. Don’t let your segmentation and targeting be philosophical. How public data sources improve and scale HCP engagement

Nico Renner

Senior Product Manager, Hematology & Oncology at BeOne Medicines

Nicholas Rosen

Founder & CEO at Exaris Solutions

05:40 PM - 06:00 PM

MAIN STAGE

NEXT Voices: Day 1 Awards & Live Q&A

06:00 PM - 07:00 PM

Closing and NEXT Happy Hour

09:00 PM -

NEXT Official After-Party at Aurora Rooftop (Hyatt Hotel Vienna) - Powered by Exeevo

08:00 AM - 09:00 AM

Morning Coffee & Networking

09:00 AM - 09:25 AM

MAIN STAGE

From Alignment to Accountability. The playbook for enterprise-wide HCP engagement.

Mateja Vrtacnik Mandic

Country Head Oncology Portugal a.i. at Takeda

Yariv Hefez

Former Senior Vice President Head Global Business Franchise Oncology

Gökhan Salmanoglu

Commercial Excellence and AI Transformation Leader, International Markets at Pfizer

09:25 AM - 09:45 AM

MAIN STAGE

Year 1 A.O. (After Optimization) - CX Leadership in the Age of Empowered Intelligent Systems

Morgwn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squib

09:45 AM - 10:10 AM

MAIN STAGE

Think Different. Not Artificial. Designing Customer Experiences HCPs Actually Want.

Sylvia Park-Ekecs

Global Head of Consumer Experience at Sanofi

Djordje Cakic

Customer Experience and Omnichannel Engagement Lead, CEETRIS region at Roche

Naira Marin

Head of Global Marketing Excellence at B.Braun

Tobias Bernard

Global Digital Marketing at Tillotts Pharma

10:10 AM - 10:30 AM

MAIN STAGE

Your customer isn't on a journey. They're inside an influence system

Ewa Nuckey

Senior Director, Commercial and Customer Experience Strategy, Digitas Health LDN

10:30 AM - 11:00 AM

Networking break

11:00 AM -11:20 AM

MAIN STAGE

What 300+ Hours in the Cockpit Taught Me About AI, CX and Leadership

Vangelis Oikonomou

Director, International Commercial Excellence at Novartis

11:20 AM - 11:40 AM

MAIN STAGE

CX Measurement / Voice of the Customer at Bayer: From the sidelines to the heart of value creation

Florian Gäng

Director, Global Customer Experience Strategy at Bayer

11:40 AM - 12:00 PM

MAIN STAGE

The Performance Era: Redesigning Work to Win

Alyssa Fenoglio

Founder & Strategic Advisor at The Human Algorithm Advisory

12:00 PM - 12:20 PM

MAIN STAGE

Oxford Debate: License to Engage: Should AI Agents Make More Customer Engagement Decisions Than Humans?

Lisa Schenk

Sales Force Effectiveness Manager DACH at Aspen Pharma

Emilien Le Flahat

Commercial Advanced Analytics & AI Product Line Owner at Sanofi

12:20 PM - 12:40 PM

MAIN STAGE

The Employee of the Year Might Be an AI Agent. What Happens When Your Best HCP Engagement Partner Isn't Human?

Andreas Mitsakis

Omnichannel Execution Lead Central & South Europe Cluster at Sanofi

Vladimir Nimec

Head of Applied AI Solutions

Lorena Cabré

Global Digital & Content Strategy Lead at Roche

Oana Butu

Global eHealth Lead at Abbott

12:40 PM - 01:00 PM

MAIN STAGE

Two Worlds, One Standard: Elevating Digital HCP Journeys with Consumer-Grade Excellence.

Madicken Baltzer Skovholm

Associate Director & Head of Global Content Excellence at ALK

01:00 PM - 02:00 PM

MAIN STAGE

Lunch break & Networking

02:00 PM - 02:20 PM

MAIN STAGE

Beyond Tools: The Hard Truth About Making AI Work in Commercial Pharma

Neel Edeling

Sr. AI Manager, AI & Compliance at Opella

Guilherme Duarte

Senior Data Management & AI Lead at Novo Nordisk

Khwaja Muhammad Saquib

Content Strategy Manager at GSK

02:20 PM - 02:40 PM

MAIN STAGE

AI & People. Balancing the Light and Shadow of AI - for the most human outcome

David Wilson

Global Digital Transformation & Innovation Director at Kyowa Kirin

02:40 PM - 03:00 PM

MAIN STAGE

TBA

03:00 PM - 03:20 PM

MAIN STAGE

From Listening to Impact: Building the Omnichannel Customer Experience Ecosystem in the Age of AI

Daniele Stragapede

Innovation, Data & AI Transformation Senior Director at Chiesi

03:20 PM - 03:40 PM

MAIN STAGE

TBA

03:40 PM - 04:00 PM

MAIN STAGE

Registration & Welcome coffee

Opening remarks

Interactive Opening: Pharma CX & AI Town Hall for One Customer. One Experience. Are We Ready?

Riding the AI Wave: Mastering the Conditions, Not Just the Board

The Future of Pharma Engagement – Building Trusted HCP Partnerships Through Customer Experience and AI

Networking Break

AI Won't Wait. Neither Will Your Customers. How to Transform Faster Than Customer Expectations.

The Next 5 Years of Pharma Engagement: From CRM Systems to Scientific Loyalty Engines

Oxford Debate: Should Pharma Stop Visiting HCPs?

Pharma’s Future Commercial Leader, Builder, Orchestrator or AI Manager?

Your Next Colleague Isn't Human: The Human Touch. Supercharged

Is It Time to Retire the "M" in CRM? The New HCP Equation: Relationships Before Management.

The Award-Winning Vitiligo Mirror - where science, AI, AR and human empathy combine forces

Omnichannel Interactive Video Experiences for HCP engagement

Lunch break & Networking

The Market Has Moved. Has Your Launch Plan? How AI Turns Signals into Action

From Customer-Led to AI-Led: Are We Losing the Customer in the Race to Automate?

The Rep Paradox. Why AI Makes Every HCP Conversation More Valuable—and More Vulnerable.

Scaling Pharma Commercial Execution with AI Co-Workers — Live Demo from Field Teams to the C-Suite

Your brand has already launched - you just weren’t invited

The Augmented Marketer: Rebuilding Pharma Talent for the AI-Native Customer Experience

Don’t Chase AI Visibility. Lead it. Build GEO into your processes to win in LLMs.

Networking break

With Great AI Comes Great Governance. From Infinite Content to Trusted HCP Content

When HCPs & Patients Ask AI: The New Rules of Pharma Discovery. From SEO to AEO and GEO: how pharma can build visibility, relevance and trust across brands, products and health information

VALUE UNLOCKED: An Executive Masterclass for Building Pharma's Next Commercial Advantage

TBA

From Static Segmentation to Living Customer engagement strategies - Why pharma needs AI-enabled agility, and why AI alone is not enough

Publicant ergo sunt. Don’t let your segmentation and targeting be philosophical. How public data sources improve and scale HCP engagement

NEXT Voices: Day 1 Awards & Live Q&A

Closing and NEXT Happy Hour

NEXT Official After-Party at Aurora Rooftop (Hyatt Hotel Vienna) - Powered by Exeevo

Morning Coffee & Networking

From Alignment to Accountability. The playbook for enterprise-wide HCP engagement.

Year 1 A.O. (After Optimization) - CX Leadership in the Age of Empowered Intelligent Systems

Think Different. Not Artificial. Designing Customer Experiences HCPs Actually Want.

Your customer isn't on a journey. They're inside an influence system

Networking break

What 300+ Hours in the Cockpit Taught Me About AI, CX and Leadership

CX Measurement / Voice of the Customer at Bayer: From the sidelines to the heart of value creation

The Performance Era: Redesigning Work to Win

Oxford Debate: License to Engage: Should AI Agents Make More Customer Engagement Decisions Than Humans?

The Employee of the Year Might Be an AI Agent. What Happens When Your Best HCP Engagement Partner Isn't Human?

Two Worlds, One Standard: Elevating Digital HCP Journeys with Consumer-Grade Excellence.

Lunch break & Networking

Beyond Tools: The Hard Truth About Making AI Work in Commercial Pharma

AI & People. Balancing the Light and Shadow of AI - for the most human outcome

TBA

From Listening to Impact: Building the Omnichannel Customer Experience Ecosystem in the Age of AI

TBA

NEXT Voices: Day 2 Awards & Live Q&A

NEXT Agenda Formats

Keynote

Oxford debate

Fishbowl Discussion

Panels/Thought Leadership

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