NEXT CX & AI 2024 Agenda
Customer Experience goes beyond Engagement. The NEXT CX & AI 24' agenda is all about igniting new thinkings about delivering authentic and meaningful value to Pharma's customers and key stakeholders.
Registration & Welcome coffee
Opening remarks
Dario Safaric, Chairman NEXT Pharma Summit
Opening Panel: Pharma and the state of CX & AI. An interactive discussion about what’s next.
Justin Molavi – Director, Commercial Strategy and Insights at Genentech
Kuntal Baveja – Country and Innovative Medicines President, Novartis Austria at Novartis
Cristiana Caldarelli – International Obesity Marketing VP at Eli Lilly and Company
GenAI and the Future of Health: Crafting Personalized Medicine and Experiences
Chris Duffey – Strategic Development, Emerging Solutions at Adobe
Fishbowl discussion: AI and CX in Pharma: So what’s after the buzz? Proactive discussion about real use cases
Carlos Eid – Executive Medical Director, CV & ASCVD, International Medical Affairs at Novartis
Ozgun Demir – Head of Digital Marketing at Genentech
Romika Bhowmick – Head of External Digital Channels at Teva
Mehrnaz Campbell – Founder & CEO at Cheemia
Networking Break
What the duck – how to combine LSP (LEGO® SERIOUS PLAY®) with Omnichannel in Pharma?
Ulrike Michaux – Former Director Omnichannel Capabilities / Certificated LEGO® SERIOUS PLAY® Coach
Empowering Reps with AI: Elevating engagement and real time solutions for lasting impact
Mark Benthin – CEO at Viihealth
Shaping the next-gen hybrid Pharma Stakeholder Engagement
Demen Selcan – Senior Manager, Life Sciences Cloud Strategy and Solutions at Salesforce
Transforming CX in Pharma: Lessons from Disney’s Digital Magic
Ossama Ibrahim – Global Marketing Excellence & Capability Building Director at Merck
Oxford debate: The heart of engagement. Digital vs. Human. Who should lead?
Marco Andre – Global Head of Marketing Excellence at Novartis
Erasmus Holm – Director, Pharma & Commercial Operations at MSD
Putting Experiences First: How AI Can Enhance Authentic Engagement
Claire Versluys – COO, Life Sciences | Competitive Excellence & Innovation at Trilations
How do you know if your strategy is working? Enter the age of “always on” insights.
Lance Hill – Founder & CEO at Within3
AI for Good: Humanizing Global Medical Education – at scale
Dr Phil McElnay – CEO at MedAll
Fire side chat: Why does Pharma need social media for a great CX and brand reputation?
Robert Sunjic – Country Cluster Head D – A – CH / General Manager – Senior Vice President at Grünenthal Group
Nico Renner – Digital Marketeer in Pharma
Steve Royle – Founder at My Medical Affairs
Lunch break & Networking
Decoding Customer Experience: Exploring Customer Satisfaction Measurement in Pharma
Niccolò Huismans – Regional Innovation & Digital Engagement Manager
Aurelie Rognon – Director, Global Customer Experience Lead | Digital Transformation & Operation Team at Ipsen
Ufuk Balci – Omnichannel Excellence Team Leader MIDI Region at Boehringer Ingelheim
Nikki Pallaras – Technology Advisor for Healthcare & Life Science at Salesforce
The Omnichannel Impact (ROI) Measurement Toolbox
Spencer Wilcox – Founder at Everybody Eats
Does AI create smart strategies, or are our strategies becoming smart with AI?
Zehra Erenkuş – Lead, Global Commercial Data Science at Bayer
The Passion and Pain of Millennial HCPs
Claire Knapp – CEO at Havas Lynx
Tiptoeing through the AI Minefield: Driving Success the First Time
Trina Di Giusto – Global Business Solutions Lead at Roche
Katy Curran – Medical Impact Lead – Immunology Europe at UCB
Dirk Abeel – Global Head GTM & CSM at Pitcher
Ozgun Demir – Head of Digital Marketing at Genentech
Adapt for AI-Powered Search
Tom Vaughton – CEO at VarnHealth
The 7 Cardinal Sins of AI
Marco Andre – Global Head of Marketing & AI Excellence at Novartis
Networking Break
Tech, tech, tech. How to effectively train your commercial and medical teams to leverage tech?
Estelle Dierckx – Director, Head of IT Commercial EU & International Markets at UCB
Marcus West – CEO at 60Seconds
Bekir Basar Ozer – Regional Associate Medical Customer Excellence Director at Shionogi Europe
Josep Noguer – Corporate Marketing Customer Engagement & Patient Onboarding Programs Lead at Ferrer
Stop saying we can’t measure Medical Impact!
Carlos Eid – Executive Medical Director, CV & ASCVD, International Medical Affairs at Novartis
AI: The Essential Ingredient to Omnichannel Success in Medical Affairs
Emma Vitalini – Head of Global Medical Digital Strategy at Amgen
Katy Curran – Medical Impact Lead – Immunology Europe at UCB
Zeinab Sulaiman – Practice Leader, Medical Affairs Centre of Excellence at Sorcero
From months to seconds: AI insights and instant impact
Jaime Manzanera Gómez – EMEA Brand Director Oncology at Eisai EMEA
Lance Hill – Founder & CEO at Within 3
Christian Schulze – Head of Omnichannel Platform Capabilities & Analytics at Lundbeck
Paul Tunnah – Former Chief Content Officer & Managing Director, ex Healthware
How can GenAI help leaders to make informed decisions and increase operational excellence?
Belén Rueda de lecea – Global Head of Strategic Planning and PMO at Centrient Pharmaceuticals
Maurizio Canzonetta – Global Head of Customer Experience at Angelini Pharma
Chiara Bolognini – International Marketing Enabling Partner at Roche
How to use AI to Enhance Commercial Excellence (and Medical)?
Mitesh Daftardar – Head of Digital Innovation & Commercial Excellence at Merz Therapeutics
Justin Molavi – Director, Commercial Strategy and Insights at Genentech
Romika Bhowmick – Head of External Digital Channels at Teva
Inna Prygova – Head of Global Medical Affairs Strategy Aesthetics at Galderma
Alan Kalton – Principal at Axtria
NEXT After Party at Exhibitor Hall
Morning Coffee & Networking
Enhancing Customer Experience, from Strategy to Tactics
Cicek Aydin (Tilley) – Marketing Director at EMD Serono
Anna Hessenbruch – Associate Director, Global Engagement Strategy & CX at Novo Nordisk
Shima Healey – Omnichannel Lead – Rare Diseases at Takeda UK and Ireland
Alex Jijie – CEO at Digitalya
Co-scientists AI agents: Generative AI Pharma frontier
Sam Khalil – Vice President, Head of Data Insights & FounData at Novo Nordisk
Hey Pharma: What are you doing wrong with HCP engagement?
Andrew Docherty – Consultant Cardiologist at NHS
Zoran Bahtijarević – UEFA Chief Medical Officer / Chief of Medical & Anti-Doping Unit at UEFA
Mehrnaz Campbell – Founder & CEO at Cheemia
What We Learned From Measuring Omnichannel Impact?
Morgwn Shaw – Associate Director – Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squibb
Spencer Wilcox – Founder at Everybody Eats
Niccolò Huismans – Regional Innovation & Digital Engagement Manager at Menarini Group
Networking break
ZS and Bayer discuss creating global behavior-changing, personalized customer engagement at scale
Gayatri Buddha – Principal at ZS
Hari Krishna Iyer – Head of Suggestion Engine & DS Operations at Bayer
Tag, You’re It: Elevating Your Content Strategy With AI
Michael Halyk – Senior Manager, Content Processes & Innovation at Novo Nordisk
Niklas Mellerup – Senior Manager, Global Content Insights & Analytics at Novo Nordisk
Use cases of how AI can upscale content deployments and enhance omnichannel engagement for medical and commercial teams
Vanitha S V – Associate Director, Commercial Excellence at Novo Nordisk
Ewelina Knigawka – at Novartis
Nataliya Andreychuk – Co-Founder and CEO at Viseven
Almudena Fraga – Director Global CX, Campaigns and Content in Marketing Operations @ Global Customer Experience at Lundbeck
Driving CX through next generation content management
Anna Hessenbruch – Associate Director, Global Engagement Strategy & CX at Novo Nordisk
Claudia Amato – Global Digital & Omnichannel Advisor at Zambon
Gaurav Sanganee – Head of Content Excellence Commercial & Medical Excellence at Epista
Agentic AI: The Next Step in Artificial Intelligence for Pharma
Rich Pugh – Global SVP, Head of Data & AI at Endava
Lunch Break and Networking
Fire-Side Chat: Optimising the customer journeys with leveraging AI and insights
Ksenia Levina – Global Customer Experience Lead at Grünenthal Group
Maria Tsirimokou – Global Sr. Manager Customer Experience Strategy at Pfizer
Tinkara Pavlovcic Kapitanovic – Global Head Strategic Marketing at Cosylab
Alan Kalton – Principal at Axtria
GenAI the Cute Baby, Blockchain the Rebel Teenager: How Web3 Could Transform Pharma CX
Federico Baldelli – Global Associate Director Omnichannel & Content at Almirall
Unleashing the Potential of AI: Building an Intelligent Omnichannel Ecosystem
Florent Hassen – Global Product Owner – Omnichannel Advanced Analytics at Roche
Be Polite; or AI will ruin everything
Morgwn Shaw – Associate Director – Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squibb
Navigating cloud services in the Pharmaceutical Industry
Dr. Jeyashree Krishnan – Data Scientist | Consultant at Siemens Advanta
