Agenda

NEXT Pharma Summit is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders. Our preliminary 2026 Agenda is listed below.

08:00 AM - 09:00 AM

Registration & Welcome coffee

09:00 AM - 09:10 AM

MAIN STAGE

Opening remarks

Dario Safaric

Chairman - NEXT Pharma Summit

09:10 AM - 09:50 AM

MAIN STAGE

Interactive Opening: Pharma CX & AI Town Hall for One Customer. One Experience. Are We Ready?

Itziar Canamasas

Global Head of Oncology, SVP at Boehringer Ingelheim

Neyran Erlevent

Global Head of Integrated Experience and Operations at Roche

Diana Placido

Chief Digital & Technology Officer at Viiv Healthcare

09:50 AM - 10:10 AM

MAIN STAGE

Riding the AI Wave: Mastering the Conditions, Not Just the Board

Neyran Erlevent

Global Head of Integrated Experience and Operations at Roche

10:10 AM - 10:30 AM

MAIN STAGE

What 300+ Hours in the Cockpit Taught Me About AI, CX and Leadership

Vangelis Oikonomou

Director, International Commercial Excellence at Novartis

10:30 AM - 11:00 AM

Networking Break

11:00 AM - 11:25 AM

MAIN STAGE

AI Won't Wait. Neither Will Your Customers. How to Transform Faster Than Customer Expectations.

Alonso Alamo

Head of Customer Operations at Kyowa Kirin

David Brown

Snr Director, Global Head of Data, Analytics & AI at Viiv Healthcare

Eva Martins

Global Head Launch and Commercialization Excellence at Sanofi

11:05 AM - 11:25 AM

AI STAGE

The Next 5 Years of Pharma Engagement: From CRM Systems to Scientific Loyalty Engines

Yavor Angelov

Senior Product Owner CRM at Daiichi Sankyo

11:25 AM - 11:50 AM

MAIN STAGE

Oxford Debate: Should Pharma Stop Visiting HCPs?

Almudena Fraga

Director Customer Engagement Plans - Commercial Transformation, International Operations at Novo Nordisk

Andrew Binns

Director at Poke

11:50 AM - 12:10 PM

MAIN STAGE

Pharma’s Future Commercial Leader, Builder, Orchestrator or AI Manager?

Konstantina Patrikiou

Commercial Marketing Leader, Global Pharma Strategy, Oncology & Cardiovascular at Roche

Enrique Galicia

VP Global Commercial Excellence at Bial

Micheál O’Toole

Senior Director, Global Sales Force Excellence at AstraZeneca

12:10 PM - 12:35 PM

MAIN STAGE

Is It Time to Retire the "M" in CRM? The New HCP Equation: Relationships Before Management.

Simon Cox

Commercial Excellence Director at Sobi

Sam Rolfe

Sales Director, EMEA at Exeevo

12:35 PM - 01:00 PM

MAIN STAGE

Discovery Session: The Quantum Leap. How Quantum Computing Could Unlock the Next Generation of HCP Engagement.

Vladimir Nimec

Head of Applied AI Solutions at Daiichi Sankyo

Christophe Eskenazi

Head of IT Europe at Biogen

Rita Sarmento

Head of Data, Digital and Technology, CSEE at Takeda

01:00 PM - 02:00 PM

Lunch break & Networking

02:00 PM - 02:25 PM

MAIN STAGE

Build or Buy? Finding the Right AI Formula for Pharma Engagement.

02:25 PM - 02:50 PM

MAIN STAGE

The Rep Paradox. Why AI Makes Every HCP Conversation More Valuable—and More Vulnerable.

Jan Zimmermann

Associate Director Customer Excellence & Operations at Shionogi

Luca Frangoni

Global Head of Customer Channel Solutions at Boehringer Ingelheim

Debbie Young

Multichannel Strategy and Customer Insights Director at Otsuka

02:50 PM - 03:10 PM

MAIN STAGE

Oxford Debate: License to Engage: Should AI Agents Make More Customer Engagement Decisions Than Humans?

Robin Jones

Product Owner: AI & GenAI at AstraZeneca

Emilien Le Flahat

Commercial Advanced Analytics & AI Product Line Owner at Sanofi

03:10 PM - 03:30 PM

MAIN STAGE

From Static Segmentation to Living Customer engagement strategies - Why pharma needs AI-enabled agility, and why AI alone is not enough

Ashish Saxena

Global Capability Owner (GCO)- Customer Targeting & Engagement Planning at Boehringer Ingelheim

03:30 PM - 04:00 PM

Networking break

04:00 PM - 04:20 PM

MAIN STAGE

With Great AI Comes Great Governance. From Infinite Content to Trusted HCP Content

Shivani Parikh

Head, Content & Channel Enablement at Astellas

Sihame Bahri

Global Omnichannel Engagement Lead at CSL

Suzan Chao

Senior Director, Content Design & Delivery at GSK

Nataliya Andreychuk

Founder & CEO at Viseven

04:00 PM - 05:30 PM

AI STAGE

VALUE UNLOCKED: An Executive Masterclass for Building Pharma's Next Commercial Advantage

Wayne Simmons

Founder & Author at The Customer Excellence Agency

04:20 PM - 04:40 PM

MAIN STAGE

Two Worlds, One Standard: Elevating Digital HCP Journeys with Consumer-Grade Excellence.

Madicken Baltzer Skovholm

Associate Director & Head of Global Content Excellence at ALK

04:40 PM - 05:00 PM

MAIN STAGE

TBA

05:00 PM - 05:20 PM

MAIN STAGE

From Rearview Mirror to Windshield. Why AI Is Reinventing Business Intelligence.

Yukti Khurana

Associate Director, Global MA Data Solutions & Analytics at Astellas

Ashish Saxena

Global Capability Owner (GCO)- Customer Targeting & Engagement Planning at Boehringer Ingelheim

Ryan Twiname

Head of Global Digital marketing and Customer Engagement at Leo Pharma

05:20 PM - 05:40 PM

MAIN STAGE

TBA

05:40 PM - 06:00 PM

MAIN STAGE

NEXT Voices: Day 1 Awards & Live Q&A

06:00 PM - 07:00 PM

Closing and NEXT Happy Hour

09:00 PM -

NEXT Official After-Party at Cayo Coco - Powered by Exeevo

08:00 AM - 09:00 AM

Morning Coffee & Networking

09:00 AM - 09:25 AM

MAIN STAGE

From Alignment to Accountability. The playbook for enterprise-wide HCP engagement.

Mateja Vrtacnik Mandic

Country Head Oncology Portugal a.i. at Takeda

Niv Ben Yosef

Global Omnichannel Manager at Almirall

Claude Broudic

GPS operations Director at Servier

09:25 AM - 09:45 AM

MAIN STAGE

Year 1 A.O. (After Optimization) - CX Leadership in the Age of Empowered Intelligent Systems

Morgwn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squib

09:45 AM - 10:05 AM

MAIN STAGE

The Performance Era: Redesigning Work to Win

Alyssa Fenoglio

Founder & Strategic Advisor at The Human Algorithm Advisory

10:05 AM - 10:30 AM

MAIN STAGE

The Employee of the Year Might Be an AI Agent. What Happens When Your Best HCP Engagement Partner Isn't Human?

Andreas Mitsakis

Omnichannel Execution Lead Central & South Europe Cluster at Sanofi

Nadia Hergli

Former VP Medical Affairs International at Chiesi

10:30 AM - 11:00 AM

Networking break

11:00 AM - 11:25 AM

MAIN STAGE

Oxford debate: Has AI Killed Omnichannel? Or Is It Finally Making It Work?

11:25 AM - 11:45 AM

MAIN STAGE

CX Measurement / Voice of the Customer at Bayer: From the sidelines to the heart of value creation

Florian Gäng

Director, Global Customer Experience Strategy at Bayer

11:45 AM - 12:10 PM

MAIN STAGE

TBA

12:10 PM - 12:35 PM

MAIN STAGE

Don't Ask IT. Build It Yourself. Should Every Pharma Leader Become an AI Builder?

12:35 PM - 01:00 PM

MAIN STAGE

TBA

01:00 PM - 02:00 PM

MAIN STAGE

Lunch break & Networking

02:00 PM - 02:20 PM

MAIN STAGE

Beyond Tools: The Hard Truth About Making AI Work in Commercial Pharma

Neel Edeling

Sr. AI Manager, AI & Compliance at Opella

Guilherme Duarte

Senior Data Management & AI Lead at Novo Nordisk

02:20 PM - 02:40 PM

MAIN STAGE

AI & People. Balancing the Light and Shadow of AI - for the most human outcome

David Wilson

Global Digital Transformation & Innovation Director at Kyowa Kirin

02:40 PM - 03:00 PM

MAIN STAGE

From Listening to Impact: Building the Omnichannel Customer Experience Ecosystem in the Age of AI

Daniele Stragapede

Innovation, Data & AI Transformation Senior Director at Chiesi

03:00 PM - 03:20 PM

MAIN STAGE

TBA

03:20 PM - 03:40 PM

MAIN STAGE

TBA

03:40 PM - 04:00 PM

MAIN STAGE

Registration & Welcome coffee

Opening remarks

Interactive Opening: Pharma CX & AI Town Hall for One Customer. One Experience. Are We Ready?

Riding the AI Wave: Mastering the Conditions, Not Just the Board

What 300+ Hours in the Cockpit Taught Me About AI, CX and Leadership

Networking Break

AI Won't Wait. Neither Will Your Customers. How to Transform Faster Than Customer Expectations.

The Next 5 Years of Pharma Engagement: From CRM Systems to Scientific Loyalty Engines

Oxford Debate: Should Pharma Stop Visiting HCPs?

Pharma’s Future Commercial Leader, Builder, Orchestrator or AI Manager?

Is It Time to Retire the "M" in CRM? The New HCP Equation: Relationships Before Management.

Discovery Session: The Quantum Leap. How Quantum Computing Could Unlock the Next Generation of HCP Engagement.

Lunch break & Networking

Build or Buy? Finding the Right AI Formula for Pharma Engagement.

The Rep Paradox. Why AI Makes Every HCP Conversation More Valuable—and More Vulnerable.

Oxford Debate: License to Engage: Should AI Agents Make More Customer Engagement Decisions Than Humans?

From Static Segmentation to Living Customer engagement strategies - Why pharma needs AI-enabled agility, and why AI alone is not enough

Networking break

With Great AI Comes Great Governance. From Infinite Content to Trusted HCP Content

VALUE UNLOCKED: An Executive Masterclass for Building Pharma's Next Commercial Advantage

Two Worlds, One Standard: Elevating Digital HCP Journeys with Consumer-Grade Excellence.

TBA

From Rearview Mirror to Windshield. Why AI Is Reinventing Business Intelligence.

TBA

NEXT Voices: Day 1 Awards & Live Q&A

Closing and NEXT Happy Hour

NEXT Official After-Party at Cayo Coco - Powered by Exeevo

Morning Coffee & Networking

From Alignment to Accountability. The playbook for enterprise-wide HCP engagement.

Year 1 A.O. (After Optimization) - CX Leadership in the Age of Empowered Intelligent Systems

The Performance Era: Redesigning Work to Win

The Employee of the Year Might Be an AI Agent. What Happens When Your Best HCP Engagement Partner Isn't Human?

Networking break

Oxford debate: Has AI Killed Omnichannel? Or Is It Finally Making It Work?

CX Measurement / Voice of the Customer at Bayer: From the sidelines to the heart of value creation

TBA

Don't Ask IT. Build It Yourself. Should Every Pharma Leader Become an AI Builder?

TBA

Lunch break & Networking

Beyond Tools: The Hard Truth About Making AI Work in Commercial Pharma

AI & People. Balancing the Light and Shadow of AI - for the most human outcome

From Listening to Impact: Building the Omnichannel Customer Experience Ecosystem in the Age of AI

TBA

TBA

NEXT Voices: Day 2 Awards & Live Q&A

NEXT Agenda Formats

Keynote

Oxford debate

Fishbowl Discussion

Panels/Thought Leadership

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