Agenda

NEXT Pharma Summit is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders. Our preliminary 2025 Agenda is listed below.

08:00 AM - 09:00 AM

Registration & Welcome coffee

09:00 AM - 09:10 AM

MAIN STAGE

Opening remarks

Dario Safaric

Chairman - NEXT Pharma Summit

09:10 AM - 09:35 AM

MAIN STAGE

Opening Panel: Captain or Passenger? How Pharma Leadership Can Unite Cross-Functional Teams to Navigate the Transformation Storm for HCP Impact

Uday Bose

Head of Human Pharma Customer Experience Excellence and Business Steering at Boehringer Ingelheim

Claudia Cramer

Head of Global Asset & Commercial Strategy at Merz Therapeutics

Sam Rolfe

Sales Director, EMEA at Exeevo

09:35 AM - 09:55 AM

MAIN STAGE

Pharma’s Consumer-Grade Imperative: The Coming Revolution

Wayne Simmons

Chief Marketing Organization at Pfizer

09:55 AM - 10:30 AM

MAIN STAGE

Interactive Fishbowl discussion: What We Got Right (and Wrong) About AI and CX in 2025

Yazan Iwidat

Global Omnichannel Experience Standards Associate Director at MSD

Paulo Amaral

Go To Market Digital Innovation Lead at Takeda

Zayed Yasin

Healthcare AI Executive at Writer

Shaima Abid

Director, Business Planning & Delivery at AstraZeneca

Patrick Markt-Niederreiter

CEO - Zero-Click Healthcare Advisory

10:30 AM - 11:00 AM

Networking Break

11:00 AM - 11:25 AM

MAIN STAGE

Pharma Go-To-Market Reinvented: Aligning Teams, Enhancing CX, and Delivering Real Customer Impact

Dirk Abeel

Chief Commercial Officer (CCO) at Inbiose

Dina Bedier

International Marketing Director at Idorsia

Iroda Jurabekova

Executive Director, Global Market Access, Oncology at Boehringer Ingelheim

Humberto Fonseca

Director of Global Medical Engagement at Ferring

11:20 AM - 11:40 AM

AI STAGE

The Insight Engine: Accelerating Pipeline Readiness through GenAI application

Daniel Stefecka

Director, Insights, Analytics & Transformation - Central South East Europe at Takeda

11:25 AM - 11:50 PM

MAIN STAGE

Oxford Debate: Agentic AI in Pharma Experiences: Humanising or De-humanising Healthcare Interactions?

Wayne Simmons

Chief Marketing Organization at Pfizer

Christian Woeckel

Head of Transformation Go-to-Market Capabilities (GTMC) at Sanofi

Sophie Graham-Godet

Customer Led Transformation Director at PwC

11:45 AM - 12:10 PM

AI STAGE

How to orchestrate HCP engagement across all your events (without adding another System of Record)

Pierre Metrailler

CEO at Onomi

11:50 AM - 12:10 PM

MAIN STAGE

Stay Hungry, Stay Foolish: Key ingredients to build a culture of experimentation and exploration

Monil Parmar

Agile Coach & Change Management Lead at Bayer

12:10 PM - 12:35 PM

MAIN STAGE

Reimagining Engagement: Creativity & Connection in the Age of AI

Dr. Michael Kurr

Global Head of Human Pharma Services Boehringer Ingelheim

Polly Lutter

Associate Vice President, Creative & Content Services at Indegene

Marc Koolen

Omnichannel Head Emerging Markets at GSK

Mostafa Taha

VP, Head of Global Business Transformation at Merck

12:15 PM - 12:55 PM

AI STAGE

From Generic to Genius: How AI is Hyper-Personalizing Pharma's HCP Engagement

Vladimir Nimec

Director Data & AI at Daiichi Sankyo

Robert Raušel

Head of Engineering at Ingemark

Paul Tunnah

Pharma Expert

Jens Øllgaard

Head of Customer Experience at Novo Nordisk

12:35 PM - 01:00 PM

MAIN STAGE

Herding Cats in Cross-Functional Chaos: Building Capabilities Before the Digital Tsunami Hits

Olivia Kager

Global Commercial Lead Immunology at Kyowa Kirin

Christian Woeckel

Head of Transformation Go-to-Market Capabilities (GTMC) at Sanofi

Morgwn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squib

Mike Bellis

Partner at Lucid

01:00 PM - 02:00 PM

Lunch Break

02:00 PM - 02:25 PM

MAIN STAGE

Build or Buy? Finding the Right AI Formula for Pharma Engagement

Tom Parker

Customer Excellence Director, Europe at Shionogi

Carolina Quezada Correa

Global Omnichannel Operation Lead at Grünenthal

Enric Sabata Junyent

Global Insights Analytics Solution & Strategy Lead in Global Medical Affairs at Boehringer Ingelheim

Chatu Jayadewa

VP Life Sciences at Writer

02:10 PM - 02:30 PM

AI STAGE

The Billion View Formula: How to Master Storytelling on Social for Medical and Pharma Brands

Chris Kubby

CEO & Founder at Kubbco

02:25 PM - 02:50 PM

MAIN STAGE

From Pilot to Practice: Operationalizing AI for Scalable Pharma Engagement

Shaima Abid

Director, Business Planning & Delivery at AstraZeneca

02:35 PM - 03:05 PM

AI STAGE

What Booking.com Taught Us About Pharma HCP Targeting: Why Your HCP List & Segmentation Is Already Obsolete

Nicholas Rosen

Founder & CEO at Exaris

02:50 PM - 03:10 PM

MAIN STAGE

Obsolete or Orchestrated? How AI Will Really Change the HCP Experience in the Next 5 Years

Thomas Walter

Chief Solutions Officer at Merkle

03:10 PM - 03:30 PM

MAIN STAGE

Solving Real Content Challenges with a Real AI Solution

Jason Gavin

Chief Commercial Officer & Vice President Consulting at Anthill

Graça Trigueiros

Global Digital Excellence Head at Bial

03:10 PM - 03:30 PM

AI STAGE

The one number Pharma needs to know: Konnecting AI with Human Intelligence to accelerate connection, adoption and health outcomes.

David Williams

Founder & CEO at KAI Conversations

Andy Gapper

Global Head of In Field Enablement at NeoOptima

Bee Pandya

Medical Excellence Lead at NeoOptima

03:30 PM - 04:00 PM

Networking Break

04:00 PM - 04:20 PM

MAIN STAGE

Fire-Side Chat: Strategic healthcare investment and AI – a powerful formula for the future of healthcare

Steven Lehmann

Head Data Science & Analytics Strategy EMEA at Johnson&Johnson

Dario Safaric

Chairman - NEXT Pharma Summit

04:10 PM - 04:30 PM

AI STAGE

Reaching HCPs: The new playbook for building trust

Blaž Triglav

CEO at Mediately

04:20 PM - 04:40 PM

MAIN STAGE

Symphony in Action: Medical + Commercial = CX Impact

Sini Nykänen

Customer Excellence Director at Novo Nordisk Ireland

Marc Ryning

Senior Omnichannel Customer Engagement Manager - Region Europe & Canada at Novo Nordisk

04:35 PM - 04:55 PM

AI STAGE

Unleashing the power of Agentic AI to bridge business, science & regulations in Pharma

Kostas Varsamos

Co-Founder & Managing Partner at Ai by DNA

04:40 PM - 05:05 PM

MAIN STAGE

Medical Affairs at a Crossroads: Use AI and Digital or Get Left Behind Like the Fax Machine

Ainara Luque Saavedra

Global Scientific Communications Sr Mgr (Ex-US) at Amgen

Humberto Fonseca

Director of Global Medical Engagement at Ferring

Barry Daly

Head of Medical Excellence and Omnichannel at Sanofi

Victoria Ho

Global Medical Solutions lead at Sorcero

Olivia Kager

Global Commercial Lead Immunology at Kyowa Kirin

05:05 PM - 05:25 PM

MAIN STAGE

Trust First, Sell Second: How to Win HCP Attention in 2025

Tom Vaughton

CEO at Varn Search Marketing

Dan Buckland

Director at Brandcast Health

05:00 PM - 05:30 PM

AI STAGE

From Field insight to Commercial & Medical Impact: Analytical AI's role in Pharma transformation

Yash Chotai

Director, Customer Success at AdvanceAI

Bruce Thomas

Head of Worldwide Commercialisation Learning Centre of Excellence at Bristol Myers Squib

05:25 PM - 05:45 PM

MAIN STAGE

Why Better Medicine Isn’t Enough: The science behind why we don’t take our medicines and how to fix it

Liberty Peters

Associate Director, Global Patient Success at Lilly

05:45 PM - 06:00 PM

MAIN STAGE

The Centaur Advantage

Manuel Mitola

Founder & Managing Director at ctcHealth

Thomas Mrosk

Founder & Managing Director at ctcHealth

Nataliya Andreychuk

Founder & CEO at Viseven

06:00 PM - 07:00 PM

Closing and NEXT Happy Hour by Writer

09:00 PM -

Day 1 NEXT After Party at Das Loft (S/O Hotel) – Powered by Exeevo

08:00 AM - 09:00 AM

Morning Coffee & Networking

09:00 AM - 09:25 AM

MAIN STAGE

The HCP Test: Do Pharma’s Digital Solutions Actually Address Unmet Needs — and How to Fix Them?

Thomas Maggs

NHS Paediatric Doctor/Founder Medical Consulting Group

Paulo Amaral

Go To Market Digital Innovation Lead at Takeda

Dr. Mercede Pannozzo, PhD

Senior Medical Advisor/Manager at Viatris / Senior Advisor for AI 4 Purpose

Haider Alleg

General Partner at Allegory Capital

09:25 AM - 09:45 AM

MAIN STAGE

Agent Smith or Agent 86? What might Agentic & Generative AI mean for CX Leaders

Morwgn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squib

09:30 AM - 09:55 AM

AI STAGE

Customer Needs Don’t Wait – How Pharma Can Harness AI to Deliver Value

Patrick Markt-Niederreiter

CEO - Zero-Click Healthcare Advisory

09:45 AM - 10:05 AM

MAIN STAGE

How to Make Omnichannel Work: Lessons from the Frontline

Ana Beatriz Neves

Global Digital Omnichannel Architecture at Bial

10:00 AM - 10:30 AM

AI STAGE

The Strategic Role of Design Systems in Scaling AI Across Channels

Ed Hart

Head of Design at Graphite

Nicolas Barcza

Global Web Activation Lead at Astellas

10:05 AM - 10:30 AM

MAIN STAGE

Oxford debate: From Mad Men to Machine Learning: Is Creativity Dead in Marketing?

Gareth Worthington

Global Head, Clearance - Medical and Commercial Operations at UCB

Carolina Quezada Correa

Global Omnichannel Operation Lead at Grünenthal

Dirk Abeel

Chief Commercial Officer (CCO) at Inbiose

10:30 AM - 11:00 AM

Networking break

11:00 AM - 11:25 AM

MAIN STAGE

Oxford debate: Is the Omnichannel Era Dead? Innovation Demands Its Burial

Yacin Marzouki

Omnichannel & Customer Engagement Lead

Jens Christian Øllgaard

Head of Customer Experience at Novo Nordisk

11:05 AM - 11:30 AM

AI STAGE

Medicine 3.0: Preventative Healthcare in Relation to Customer Experience and A.I.

Immanuel Gartner

HCP/FIBA Europe Cup Scientific Director

11:25 AM - 11:45 AM

MAIN STAGE

RWE Cx data vs the wisdom of this room

Ben Harbour

VP Global Accounts at Precision AQ

11:35 AM - 12:05 PM

AI STAGE

Quantum-Secure Product Verification – The Future of Authenticity in Pharma & MedTech.

Gerrit Patrick Langer

CEO & Founder | MediCoinSwiss AG – Quantum-Secure Product Authentication

Clemens Ressel

Board of Directors | COO | Disruptor + Game Changer MediCoinSwiss AG

11:45 AM - 12:10 AM

MAIN STAGE

When Agentic AI Collaborates, Humans Lead: Balancing AI and Digital in Pharma

Vladimir Nimec

Director Data & AI at Daiichi-Sankyo

Dr. Mercede Pannozzo, PhD

Senior Medical Advisor/Manager at Viatris / Senior Advisor for AI 4 Purpose

Nataliya Andreychuk

Founder & CEO at Viseven

12:10 PM - 12:35 PM

MAIN STAGE

From Static to Smart: How AI is Shaping Next-Gen Pharma Content

Nina van Roosmalen Furlanič

Omnichannel & Content Lead Dermatology Europe at UCB

Mubasher Hassan

Global Head of Content Management at Grünenthal

Lorena Cabré

Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche

Chris Kubbernus

CEO & Founder at Kubbco

12:35 PM - 01:00 PM

MAIN STAGE

CRM POV: Real Pharma Voices, Real Impact

Gábor Nagy

International Sales Force Excellence Manager at Egis Pharmaceuticals PLC

Viviana Santoro

Business Excellence Manager at Gedeon Richter Italy

Andrea Purmann-Németh

Head of Promotional Excellence at Egis Pharmaceuticals PLC

Luca Caucchioli

Key Account Manager at Trueblue

01:00 PM - 02:00 PM

MAIN STAGE

Lunch Break & Networking

02:00 PM - 02:20 PM

MAIN STAGE

Planting the Seeds of AI: Cultivating Long-Term Value One Step at a Time

Maria Chiara Sbarra

Global AI & Innovation Technology Manager at Zambon

02:20 PM - 02:40 PM

MAIN STAGE

Crafting Omnichannel with Precision: A Story of Focus, Agility, and Growth

Bassem Shaweer

Head of Global Digital Business at Fidia Pharma

02:40 PM - 03:00 PM

MAIN STAGE

Beyond Pilots: Real AI, Real Impact — Lessons They Don’t Put in Whitepapers

Tinkara Pavlovcic Kapitanovic

Global Marketing Operations Responsible - Global Commercial Development at Viatris

03:00 PM - 03:20 PM

MAIN STAGE

Launch Blind: How Pharma Fails HCPs and Patients in the Pre-Launch Phase

Arpit Srivastava

NHS HCP / Member of Technology Appraisal Committee at Nice

Immanuel Gartner

HCP/FIBA Europe Cup Scientific Director

Paul Tunnah

Pharma Expert

03:20 PM - 03:40 PM

MAIN STAGE

Beyond the AI hype - How to scale personalized coaching for pharma field teams to drive real commercial excellence

Patrick Oehler

Co-founder/Co-CEO (Sales/Marketing) at Retorio

Evren Karayel

Business Unit Director Oncology/Hematology at Amgen

03:40 PM - 04:00 PM

MAIN STAGE

Registration & Welcome coffee

Opening remarks

Opening Panel: Captain or Passenger? How Pharma Leadership Can Unite Cross-Functional Teams to Navigate the Transformation Storm for HCP Impact

Pharma’s Consumer-Grade Imperative: The Coming Revolution

Interactive Fishbowl discussion: What We Got Right (and Wrong) About AI and CX in 2025

Networking Break

Pharma Go-To-Market Reinvented: Aligning Teams, Enhancing CX, and Delivering Real Customer Impact

The Insight Engine: Accelerating Pipeline Readiness through GenAI application

Oxford Debate: Agentic AI in Pharma Experiences: Humanising or De-humanising Healthcare Interactions?

How to orchestrate HCP engagement across all your events (without adding another System of Record)

Stay Hungry, Stay Foolish: Key ingredients to build a culture of experimentation and exploration

Reimagining Engagement: Creativity & Connection in the Age of AI

From Generic to Genius: How AI is Hyper-Personalizing Pharma's HCP Engagement

Herding Cats in Cross-Functional Chaos: Building Capabilities Before the Digital Tsunami Hits

Lunch Break

Build or Buy? Finding the Right AI Formula for Pharma Engagement

The Billion View Formula: How to Master Storytelling on Social for Medical and Pharma Brands

From Pilot to Practice: Operationalizing AI for Scalable Pharma Engagement

What Booking.com Taught Us About Pharma HCP Targeting: Why Your HCP List & Segmentation Is Already Obsolete

Obsolete or Orchestrated? How AI Will Really Change the HCP Experience in the Next 5 Years

Solving Real Content Challenges with a Real AI Solution

The one number Pharma needs to know: Konnecting AI with Human Intelligence to accelerate connection, adoption and health outcomes.

Networking Break

Fire-Side Chat: Strategic healthcare investment and AI – a powerful formula for the future of healthcare

Reaching HCPs: The new playbook for building trust

Symphony in Action: Medical + Commercial = CX Impact

Unleashing the power of Agentic AI to bridge business, science & regulations in Pharma

Medical Affairs at a Crossroads: Use AI and Digital or Get Left Behind Like the Fax Machine

Trust First, Sell Second: How to Win HCP Attention in 2025

From Field insight to Commercial & Medical Impact: Analytical AI's role in Pharma transformation

Why Better Medicine Isn’t Enough: The science behind why we don’t take our medicines and how to fix it

The Centaur Advantage

Closing and NEXT Happy Hour by Writer

Day 1 NEXT After Party at Das Loft (S/O Hotel) – Powered by Exeevo

Morning Coffee & Networking

The HCP Test: Do Pharma’s Digital Solutions Actually Address Unmet Needs — and How to Fix Them?

Agent Smith or Agent 86? What might Agentic & Generative AI mean for CX Leaders

Customer Needs Don’t Wait – How Pharma Can Harness AI to Deliver Value

How to Make Omnichannel Work: Lessons from the Frontline

The Strategic Role of Design Systems in Scaling AI Across Channels

Oxford debate: From Mad Men to Machine Learning: Is Creativity Dead in Marketing?

Networking break

Oxford debate: Is the Omnichannel Era Dead? Innovation Demands Its Burial

Medicine 3.0: Preventative Healthcare in Relation to Customer Experience and A.I.

RWE Cx data vs the wisdom of this room

Quantum-Secure Product Verification – The Future of Authenticity in Pharma & MedTech.

When Agentic AI Collaborates, Humans Lead: Balancing AI and Digital in Pharma

From Static to Smart: How AI is Shaping Next-Gen Pharma Content

CRM POV: Real Pharma Voices, Real Impact

Lunch Break & Networking

Planting the Seeds of AI: Cultivating Long-Term Value One Step at a Time

Crafting Omnichannel with Precision: A Story of Focus, Agility, and Growth

Beyond Pilots: Real AI, Real Impact — Lessons They Don’t Put in Whitepapers

Launch Blind: How Pharma Fails HCPs and Patients in the Pre-Launch Phase

Beyond the AI hype - How to scale personalized coaching for pharma field teams to drive real commercial excellence

More Channels More Problems: Let's keep it simple with Optichannel

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Oxford debate

Fishbowl Discussion

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