Archive

The State of Tech and Engagement in Pharma’s Commercial Strategy

The State of Tech and Engagement in Pharma’s Commercial Strategy

The pharmaceutical industry has been undergoing a significant transformation in recent years, driven by a range of factors such as evolving regulatory requirements, changing consumer expectations, and disruptive technological...
The New Frontier: Omnichannel Strategies for Pharma

The New Frontier: Omnichannel Strategies for Pharma

Multichannel: The Way It Was. It was a model that had endured for decades, and its foundation was the sales force. Pharmaceutical companies developed new and effective products; their representatives met...
Digital Transformation Trends Report for Customer-Facing Pharma Teams

Digital Transformation Trends Report for Customer-Facing Pharma Teams

This report aims to address the promise of Al-powered predictive analytics for the pharma sector. It highlights the importance of integrating various internal and external data that impact brand...
2022 Gartner® Hype Cycle™ for Life Science Commercial Operations

2022 Gartner® Hype Cycle™ for Life Science Commercial Operations

For the second consecutive year, Aktana is recognized as a sample vendor for Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™. Download the report now to learn...
Setting the Right Goal: Go Digital, Not Paperless

Setting the Right Goal: Go Digital, Not Paperless

This report ”Setting the Right Goal: Go Digital, Not Paperless” explores how digital transformation initiatives can often times result in false starts and inefficiencies by overemphasizing “paperless” environments. The...