The NEXT CX & AI 24’, held in Vienna on October 22nd and 23rd, emerged as a forward-looking summit at the crossroads of customer experience and artificial intelligence in the pharmaceutical industry. This two-day, multistage event brought together an engaged community of professionals and innovators dedicated to exploring the transformative potential of CX and AI in Pharma.

The event provided an interactive platform for networking, collaboration, and knowledge sharing, allowing attendees to forge meaningful connections with peers, industry experts, and potential collaborators. These interactions fostered a community eager to exchange insights, seek innovative solutions, and form partnerships that extend beyond the event itself.

Over two days, keynote speeches, panel discussions, and workshops highlighted critical developments in the field, including the role of AI in reshaping customer engagement, the growing importance of omnichannel strategies, and the integration of data-driven insights into the Pharma sector. These sessions offered attendees valuable perspectives on adapting to an industry undergoing rapid transformation.

This report delves into the key themes explored at NEXT CX & AI 24’, capturing the pioneering ideas, strategic approaches, and inspiring conversations that defined the event. Through this exploration, we aim to convey the essence of NEXT and spotlight the groundbreaking insights shaping the future of pharmaceutical CX and AI strategies.