Archive

Artificial Intelligence: Does it Really Sound as “Rock” as You Want it to?

Digital transformation is a wide-ranging phenomenon that has affected many sectors, especially in the last months. Implementing an efficient Multichannel Customer Engagement strategy today means having a solution that...
Webinar – Connecting the Digital Dots to Create Better Outcomes for all

Webinar – Connecting the Digital Dots to Create Better Outcomes for all

In this webinar with NEXT Pharma we will discuss how digital technologies are enabling us to radically change our approach to solutions, RWE, patient representation and access to new...

The Three Hearts of Omnichannel – Customer, Content, Context – and How to Make Them Beat

Omnichannel? There has been a lot of talk. There have been variants of implementation. And there has been one huge misunderstanding about omnichannel that cries to be debunked. Is...

Content Disruption to Supercharge Your Omnichannel HCP Communications

Digital is the new normal. Email volume up over 500%. Inboxes are flooded. Online meetings are now real, in-depth conversations, demanding more and more content. Now, more than ever...

HCP Digital Engagement During COVID-19

At the start of the COVID-19 pandemic in early 2020, many of us thought in terms of short-term changes to the pharmaceutical commercial model. However, we now know that...