Omnichannel? There has been a lot of talk. There have been variants of implementation. And there has been one huge misunderstanding about omnichannel that cries to be debunked. Is it all about tech? Do you pile up a bunch of interconnected systems and tools and call that a working omnichannel model? Ultimately, it’s about people and their needs, people and their preferences. Omnichannel is just a gigantic machine that empowers the new mindsets to be more human than ever before. This is why the three crucial points in a successful strategy will be the Customer, the Content they want to get, and the Context in which the message is received. In the upcoming session, you will hear experts’ take on this question – and how to make such a vision a reality.

Date: November 4, 2020
Time: 4 PM (CET)