Archive

Hand in medical glove pointing to virtual screen medical technology

AI in Pharma: Why Implementation Matters More Than Innovation

Beyond the Black Box: Why AI in Pharma Fails Without Implementation? Artificial intelligence (AI) is often presented as the cure-all for modern healthcare: faster diagnoses, personalized treatments, reduced costs....

Practical Application of Impact Measurement for Field Medical

Author: Carlos Eid, MD (views are strictly personal)   Practical Application of Impact Measurement for Field Medical One of the biggest challenges in medical affairs is demonstrating clear, meaningful...

Mastering A/B Testing & Algorithm Insights to optimize your patient engagement - Nico Renner

Author: Nico Renner, Patient Engagement & Digital Marketing in Ophthalmology at Roche Unlocking Social Media’s Potential in Pharma In the field of Pharma marketing*, navigating the strict regulations unique...