Medical affairs teams are sitting on some of the most valuable assets in the organization. They have the KOL relationships, the scientific credibility, the congress presence. And still, most of the engagement data never gets captured. The follow-up never happens. The insight dies in a notebook.
This evening is for medical affairs professionals who want to change that.
Co-hosted by Onomi and Shyft , it’s a working session built around a simple observation: medical is leaving a lot on the table. The tools and the ownership model haven’t caught up to the opportunity yet.
This is an invite-only event. No vendor pitches. Just peers working through a question most medical teams are sitting with right now: where does AI actually fit in our work, and where do we start?
Maturity assessment: What medical affairs is leaving on the table
You have the KOL relationships, the scientific depth, the congress presence. The question is how much of it is actually working for you. Before the session, you’ll complete a short maturity assessment and at the meeting, you’ll see exactly where your peers stand and what the teams pulling ahead are doing differently.
Congress intelligence: 40+ data points you can act on immediately
One congress, instrumented properly, generates 40+ structured data points. We’ll walk through what those are, and how they feed MSL follow-up, KOL mapping, and regional reporting.
Peer panel: Honest stories from medical affairs leaders
Peter Egsgaard from ELSE Life Science and Natasha Hansjeefrom Roche will share honest stories on what moved the needle, what didn’t, and how they made the case internally for doing things differently.
AI lab: Claude/Copilot workshop
Bring your laptop. We’ll build a congress follow-up agent in Copilot from scratch as a low-effort, high-value workflow your team can run the week after.
Apéro & Networking
The sessions will be followed by networking drinks and nibbles with fellow pharma peers from the Zürich and Basel region.
There is no fee for this event.
Event location: Mandarin Oriental, Poststrasse 12, 8001 Zürich (10-min walk from the train station)
Places are limited. This is an invite-only event.
