The inaugural NEXT Medical Festival 26’ Brussels convened leaders, innovators, and practitioners across global Medical Affairs to explore the evolving role of Medical in driving meaningful patient outcomes, scientific exchange, and healthcare innovation.

Over two days of debates, keynotes, workshops, and interactive case studies, participants examined the forces shaping the next era of Medical Affairs: AI and data, field excellence, patient-centric engagement, and the shift toward measurable impact.

Throughout the festival, one message resonated clearly: technology, including AI, is an enabler, not the destination.

Real progress comes from solving meaningful problems, fostering collaboration across functions, and building trust with HCPs, KOLs, and patients.

This report captures the essential insights, strategic themes, and practical frameworks shared across sessions.

It is designed not only as a summary of the festival, but as a resource for teams and organizations aiming to translate knowledge into action, strengthen cross-functional collaboration, and deliver lasting impact in Medical Affairs.