In the evolving landscape of healthcare, targeted communication and strategic segmentation have become essential to effectively engage Healthcare Professionals (HCPs). However, traditional methods often fall short in addressing the complexities of modern HCP targeting and segmentation. This report, titled ‘NEXT Report - Leveraging AI for HCP Targeting, Segmentation and Insights Generation,’ is the result of a collaborative initiative between NEXT Pharma Summit and Exaris Solutions, two organizations deeply committed to innovation in the life sciences space.

This report is structured around seven core sections, each addressing specific aspects of AI-driven targeting and segmentation, from understanding the current landscape to identifying future opportunities for enhanced personalization and predictive analytics. Contributions from five pharma thought leaders provide diverse perspectives on the current state of HCP targeting, implementation challenges, and the strategic role of AI in shaping future engagement strategies.