Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in Life Sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content.

During this session, experts are going to discuss the interconnection between omnichannel campaigning in pharma and the innovative modular content approach: splitting content into flexible reusable blocks that are MLR-preapproved and channel-agnostic.

• Building an omnichannel campaign in practice: prerequisites, insights, goals
• Findings from actual projects and the role of personalized content
• Why content personalization involves standardization “backstage”
• How modular approach can be used as a key to unlock omnichannel for the industry