NEXT 2025 Agenda
NEXT Pharma Summit is the go-to event for leaders in commercial excellence, medical affairs, digital innovation, marketing, AI, and CX who are driving the transformation of engagement strategies with HCPs and key stakeholders. Our NEXT 2025 Agenda is packed with forward-thinking topics designed to inspire and equip you for the next wave of innovation in pharma!
Registration & Welcome coffee
Opening remarks
Dario Safaric, Chairman NEXT Pharma Summit
Opening Panel: Breaking Barriers in Pharma: How Far Can Cross-Functionality Really Take Us?
Erica Taylor – Vice President, Chief Marketing Officer at Genentech
Dr. Matthias Vennemann – SVP, Head of IT Strategy & Digital Transformation at Bayer
Jean-Bernard Simeon – SVP & Head of ViiV Healthcare Europe at Viiv Healthcare
The 7 Cardinal Sins of AI
Marco Andre – Executive Director – Global Marketing & AI Excellence at Novartis
From Funnel to Flywheel: The Customer-Centric Commercial Model
Wayne Simmons – Chief Marketing Office | Global Customer Excellence Lead at Pfizer
Fire-Side Chat: Pharma Marketers, Do You Copy? Navigating Marketing’s Role in a Cross-Functional Universe
Tiana Homsani – Head of Content Excellence at Takeda
Amr Adel – Vice President, Global Brand Lead, Bavencio at Merck Group
Networking Break
Fire-Side Chat: Back to the Future. Is Commercial Still Relevant with Pharma’s Shift Toward Medical Dominance?
Alexey Cherchago – Chief Operating Officer at European Markets at Olpha
Rita Sarmento – Head of Data, Digital and Technology, CSEE at Takeda
Mykola Melnyk – Global Head of Commercial Operations & Digital at Galderma
Vanitha S V – Associate Director, Commercial Excellence at Novo Nordisk
Brand building – pharma’s billion dollar blind spot
Ed Corbett – Head of Consultancy at Branding Science Group
The Human Algorithm: How AI Is Cultivating a People-First Future
Alyssa Fenoglio – Vice President, Global Head of Digital Commercial at Teva
From Clicks to Conversations: DOL & KOL Perspectives on Pharma Engagement
Dr. Zoran Bahtijarevic – Chief Medical Officer / Chief of Medical & Anti-Doping Unit at UEFA
Dr. Azmain Chowdhury – Co-Founder at Health Media Consultancy
Dr. Eleonora Teplinsky – Breast/Gynecological Medical Oncologist + Sermo Medical Advisory Board
Shaping future commercial strategies by nurturing a customer centric engagement model
Vanitha S V – Associate Director, Commercial Excellence AT Novo Nordisk
Are WE LOST In The Transformation?
Carlos Eid – Executive Director, International Medical Affairs, CV & ASCVD at Novartis
No one cares about your roll-up banner: Transforming Pharma Event engagement
Michal Myszkowski – Chief Executive Officer Life Science at Capptoo
Friction or Flow: Mastering the Med-Com-Market Access Equation
Tia Vincent – Head of International Medical Affairs at Viiv Healthcare
Diana Sinkevich – VP, Head of Market Access EU&International and Global HEOR RARE at Chiesi
Marco Cerato – Executive Vice President Global Business Development, Alliance Management & Portfolio Management at Glenmark
Congress Excellence for Medical and Commercial Teams: Engagement, Analytics, and Action
Pierre Metrailler – CEO of Onomi
Acting As One: Breaking the operational Silos between Field Engagement Functions
Adam Higgins – EMEA Head of Commercial and Medical Excellence at Janssen
Evangelos Papamoniodis – Medical Effectiveness & Operational Excellence Director Europe at Incyte
Gorana Dasic – VP, Global Medical Affairs Head at Kedrion Biopharma
Vishal Khanna – Regional Principal DACH & FR at Axtria
Lunch break & Networking
Oxford Debate: Pharma’s AI Candy Shop – Build or Buy?
Florent Edouard – Global Head of the Digital Accelerator at Sanofi
Deborah Lancaster – Partnering Network Lead Healthcare Insights at Roche
Andreas Reinbolz – MD Communications at Syneos Health Communications
AI to Maximize Pharma Creative Impact at Scale
Andrea Sempi – Fabrizio Caranci – Executive Director Global Digital Innovation at Angelini Pharma
Luigi Boaretto – Managing Director and Equity Partner | Business Transformation & Strategy at ASTHERIA SB
Improve the whole car, not just the engine – How holistic transformation enables AI
Ozgun Demir – Head of Digital Marketing at Genentech
The New Ecosystem for Customer Engagement: Beyond AI
Sergio Romoli – General Manager at Trueblue
Luca Caucchioli – Presales Engineer at Trueblue
Agentic AI: The Next Frontier for Balancing Automation and Human Oversight
Fabrizio Caranci – Executive Director Global Digital Innovation at Angelini Pharma
Megan Hughes (Reutin) – Global Head of Data Science & Strategy at Grünenthal Group
Jeremy Flax – Vice President, Product Strategy at Aktana
Paul Tunnah – Pharma Expert
From Tasting to Transformation: Scaling AI Beyond the Candy Shop
Thomas Nisters – Medical Director at Syneos Health Communications
Andreas Reinbolz – MD Communications at Syneos Health Communications
Ayesha Hussain – Senior AI Consultant at Syneos Health Communications
Fostering a Cross-Functional Innovation Culture to Accelerate AI and Digital Innovations
Roberta Pandolfi – Analytics Innovation Strategist at Boehringer Ingelheim
Lance Hill – CEO at Within 3
Richard Cassidy – SVP, Rx+ Business Accelerator at Astellas Pharma
Liana Lubel – Global Head of Strategic Insights & Analytics at Abbott
The New CRM Paradigm: How to Take Position During the New CRM Wars in Life Sciences
Haider Alleg – Founder at Kainjoo
Alex Patsko – VP Products (Globally), Managing Director Europe at Customertimes
Networking Break
Measuring AI’s Impact: How GenAI Is Transforming Scientific Data Dissemination
Carlos Eid – Executive Director, International Medical Affairs, CV & ASCVD at Novartis
Maja Galic – Head of Global Medical Affairs Operations & Excellence at Teva
Agnese Cattaneo – Chief Medical Officer at Angelini Pharma
Patrick Brundage – Principal, UK, Europe & Canada at Axtria
Beyond Traditional Media: Using SEO to Connect with HCPs & Patients
Harry Sklavounos – Global Commercial Director at performance.io
Matt Lowe – Founder & CEO at performance.io
Oxford Debate: Is AI Here to Steal the Pen from Medical Writers?
Graham Addison – Senior Director, Global Marketing & Launch Excellence at AstraZeneca
Lorenzo Ciappina – Medical Information and Communication Director EU/REALM at Incyte
Pharma, Your Brand Isn’t the Hero – Your Customer Is
Vanitha S V – Associate Director, Commercial Excellence at Novo Nordisk
Mehrnaz Campbell – Founder & CEO at Cheemia
Your Unfair Advantage: AI Market Intelligence
Jason Smith – CTO of AI & Analytics at Within3
Beyond Gut Feelings: Why Medical Affairs Must Embrace to Data
Thomas Lanz – Medical Affairs Development Lead at Boehringer Ingelheim
Jennifer Villagarcia – Global Medical Engagement Strategy and Content Lead at Sanofi
Caroline Phillips – Vice President Medscape Global Medical Affairs
Medical Affairs as a Strategic Leader: From Support Function to Enterprise Impact and Ownership
Thomas Lanz – Medical Affairs Development Lead at Boehringer Ingelheim
Leveraging AI Intent & Optichannel to drive personalised HCP engagement
Daniela Seixas – Founder & CEO at Tonic
Champagne & Snack Party powered by Sermo
NEXT After Party at Coral Beach Club – Powered by Sermo
Morning Yoga and Dubrovnik Sunrise at the Valamar Lacroma Terrace
Morning Coffee & Networking
Pharma’s Commercial (R)evolution: Can Reps and MSLs Transition to AI-Driven CRMs, or Will Legacy Hold Us Back?
Helene Maria Slee – Head of Global Commercial Platforms at LEO Pharma
Michael Zaiac – Head of Medical Affairs Oncology Europe and Canada at Daiichi Sankyo Europe
Estelle Dierckx – Director, Head of Digital Technology Patient Impact EU & Intercontinental at UCB
Demen Selcan – Director, Life Sciences Go To Market at Salesforce
AI Enabled Omnichannel: New use cases you’ll want to see in action
Nick Lagan – Global Head of Omnichannel Operations at Grünenthal Group
Workshop: People We Failed. Let’s Grow Together Now
Roberta Pandolfi – Analytics Innovation Strategist at Boehringer Ingelheim
The Death of Marketing.
Graham Addison – Senior Director, Global Marketing & Launch Excellence at AstraZeneca
Turning Potential into Practice: What Life Sciences needs for their future engagement strategy
Demen Selcan – Director, Life Sciences Go To Market at Salesforce
Johanna Little – Industry Enterprise Architect for Health & Life Sciences at Salesforce
Dennis Flüchter – Leiter Line of Business Salesforce at adesso
Pharma’s New Buzzword? Why Optichannel Might Be the Game-Changer for Customer Engagement?
Gozde Dinc – Director, Media, Strategic Partnerships & Innovation, Digital Marketing at Genentech
Vivek Mukhatyar – Generative AI Medical Engagement Lead at Pfizer
Brian Shroyer – Sr. Omnichannel Engagement Manager GMA OCE content at Novo Nordisk
Mehrnaz Campbell – Founder & CEO at Cheemia
Networking break
Oxford Debate: Are Pharma’s Future CEOs Born in Medical Affairs or Commercial?
Joris van Vugt – Senior Medical Director, External Customer Implementation Lead at Viatris
Ala Fakhfakh – Head of Regional Marketing & Operations Western Europe at Menarini Group
Reverse Engineering – Why starting with the business process is key for sustainable AI business impact
Timo Buck – Head of Applied Data Science & AI at Teva
Less than 12 parsecs: Consumer Innovation with Speed
Julien Pahud – International Digital Health & Innovation Sr. Director at Lilly
The Future of Patient Engagement: Bridging the Pharma-Patient Gap
Schirin Yazgan – Head of Product at XO Life
Overcoming obstacles in effective Medical Insights Management
Loucif Ouyahia – Global Head of Digital Healthcare at Jazz Pharmaceuticals
Maja Galic – Head of Global Medical Affairs Operations & Excellence at Teva
Georgios Tramountanis – Data, Digital & Technology, Global Medical Lead – Global Portfolio Division at Takeda
Victoria Ho – Global Medical Solutions lead at Sorcero
The quiet revolution: How AI has been training the field force. Real lessons from 7 years of AI sales coaching in pharma
Dr. Patrick Oehler – Strategic Advisor AI Pharma & CEO at Retorio
Big Pharma, Global Services, Daunting Challenges: Leading the Transformation Circus (Without Losing Your Mind)
Dr. Michael Kurr – Global Head of Human Pharma Services at Boehringer Ingelheim
Real results: How Danone drives value with AI-powered content
Sandra Palmer – Dr Jason Gavin – Chief Commercial Officer (CCO) & Vice President Consultant, Omnichannel Commercial Excellence at Anthill
How to make your data work, A practical guide to driving impactful HCP engagement
Dan Buckland – Director at BrandcastHealth
Lee Simms – CEO at r2-insight
Julia Azfar – SVP Sales & Marketing at BrainStation
Pharma’s Digital Dilemma: Speed, Scale, and the Balance Between Control & Creativity
Roeland van der Heiden – Senior Director, Commercial Digital Strategy at AstraZeneca
Rob Verheul – CEO at Graphite
Lunch Break and Networking
Beyond Buzzwords: What’s Truly Changed for Our Customers?
Dirk Abeel – Global Head GTM & CSM at Pitcher
Vikram Mohan – Marketing Director, Oncology International at Regeneron
Rita Sarmento – Head of Data, Digital and Technology, CSEE at Takeda
Mateja Vrtacnik Mandic – Head of Strategy & Business Operations EUCAN OBU at Takeda Oncology
From Noise to Impact: Crafting Content That Wins in the Age of AI & CX
Denis Vallese – Global Medical Channel Strategy Director at Pfizer
Mubasher Hassan – Global Head of Content Management at Paul Tunnah – Pharma Expert
Prasant Vijayakumar – Chief Strategy Officer at Viseven
From Local to Global & Vice versa: How to scale CX (Live Case: From 1 country to 70+)
Dr. Christian Fillinger – Founder & CEO at Capptoo AG & Screver AG
Michal Myszkowski – Chief Executive Officer Life Science at Capptoo
Getting out of the buzzword trap: learnings from implementing the CX perspective into Bayer`s engagement model
Florian Gäng – Director, Global Customer Experience Strategy at Bayer
The Voice of the HCP: Co-Creation as a Driver for Innovation
Daniela Clape – Founder and CEO at Xpeer Medical Education
Maxime van Greunsven – Customer Experience & Innovation Lead at MSD
Dr Azmain Chowdhury – Co-Founder at Health Media Consultancy
Innovating Brand-Agnostic HCP Profiling for Next-Level Customer-Centricity
Sander Ruitenberg – Global Head of Omnichannel & Digital Operations at CSL Vifor
