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The new role of medical experts in Omnichannel pharma engagement: what has changed?
The “Great Transformation” in pharma is mostly linked with personalization, omnichannel, data – and the technology developments that enable all of these. But as the digitalization has taken another recent leap, are there any aspects that deserve more attention than they get from the professional community? How not to lose the truth about your product behind all the tech? Medical expertise has always been integral to life sciences communications. Now, in an environment that is much more complicated than several years ago, what is the new role the medical experts have? For now, suffice it to say it’s no longer just proofreading or counseling… to find out more about the best practices, join the free session with first-hand accounts of what is happening.
Meet the panelists:
– Eddie Guzdar – Medical Head of Immunology (Dermatology / Respiratory / Gastroenterology / Allergy) – UK and Ireland at Sanofi
– Liz Clark – Vice President, Medical Affairs at Norgine
– Charlotte Fairweather – Medical Affairs at Bayer
– Natalia Drozdova – Head of Medical Marketing Expertise at Viseven
Date: July 15, 2021
Time: 4 PM (CET)
Duration: 60 minutes