This report “Storytelling in Medical Affairs” explores how the pandemic affected the fluctuation in the Medical Affairs function and how important is the storytelling in their expertise. It visually interprets their ability to adapt to the new challenges and what will the “next or new normal“ look like.
Whether these novel changes in the Medical Affairs field are here to stay or not, the prerequisite is to provide stable experience for all parties – pharmaceutical companies, MSLs, HCPs and most importantly, patients – in order to adapt to a fast-changing and evolving transformation.