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WHITEPAPER

Pharma NEXT Normal – Digital Engagement Value Chain beyond COVID

This report ”Pharma NEXT Normal – Digital Engagement Value Chain beyond COVID” explores the changes in the interaction with HCPs or other stakeholders caused by Covid-19 — how successfully has industry responded and adapted to the changes, normal norms that may become valid after the pandemic, future engagement models and enriched connection with HCPs, as well as engagement structures and channels of the ”new normal”. It visually interprets the changes in the industry pre- and during Covid-19 pandemic, but it also presents the future predictions in the digital engagement value chain and added value beyond the pandemic.