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Conversational AI – Powering the Next Horizon of Pharma Customer Engagement
There is an immediate opportunity around conversational AI implementation. COVID has inevitably ramped up deployment of non-personal selling – but the need to balance push communications with pull channels is vital so as not to frustrate HCPs. Especially at a time where their engagement with pharma channels is high.
Text and voice chatbots deliver an on-demand, compliant and expert interface between brand and HCP. This webinar will explore the opportunities of conversational AI for pharma. 3 senior pharma executives will talk to their conversational AI solution deployments and the impact they have made to HCP engagements and value already.
– Philippe Kirby – Digital Capabilities & Analytics Lead at MSD
– Dr John Reeves – CEO at conversationHEALTH
– Tommy Kok Annfeldt – Associate Director Digital 3rd Party Media and Innovations, Europe, Canada and Partner Markets at Biogen
– Wagdy Youssef – senior Director US Medical Communication, Medical Information at Bayer
– Moderator: Dario Safaric from NEXT Pharma Summit
Date: Wednesday, 1 July 2020
Time: 3 PM CET
Duration: 60 minutes