Conference agenda

Pharma commercial

NEXT 2020 Agenda

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8:00 AM - 9:00 AM

Registration & welcome coffee

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    9:00 AM - 9:10 AM

    Opening remarks

    Dario Safaric, Chairman NEXT Pharma Summit

      9:10 AM - 9:35 AM

      Panel: A tough pill to swallow – the race to digitise big pharma

      Davidek Herron, Head of Outbound Digital Channels, Digital Marketing Teva

      • marketing
      • digital
      • commercial
      9:35 AM - 9:55 AM

      Reimagining big pharma with big data

      Christopher Boone, Vice President, Global Medical Epidemiology & Big Data Analysis Lead Pfizer

      • patients
      • digital
      • commercial
      9:55 AM - 10:15 AM

      Are healthbots the answer to healthcare engagement?

      Shwen Gwee, General Manager, Head of Open Innovation Novartis

      • digital
      • commercial
      10:15 AM - 10:35 AM

      Blockchain – beyond bitcoin / How pharma can develop alternative commercial models with blockchain?

      Zoran Djordjevic, CEO TOLAR HashNET

      • digital
      • blockchain
      • out-of-the-box
      10:35 AM - 11:05 AM

      Coffee break

        11:05 AM - 11:25 AM

        Towards commercial excellence: From strategy to execution, maximising customers impact.

        Alessandro Milli, Head of Global Commercial Excellence Zambon

        • marketing
        • commercial
        11:25 AM - 11:45 AM

        Training academy and it’s role in developing customer centric organisation or digitalising field force

        Chetak Buaria, Global Head of Commercial Excellence Merck

        • marketing
        • digital
        • commercial
        11:45 AM - 12:05 PM

        How the ever changing sales environment drives sfe innovation

        Dirk Abeel, Global Medical Sales Director Reckitt Benckiser

        • marketing
        • digital
        • sales
        12:05 PM - 12:30 PM

        Panel: smaller but faster than big pharma; What we can lear from medium sized pharmaceuticals in changing commercial environments?

        • marketing
        • commercial
        12:30 PM - 12:50 PM

        Commercial excellence: as strong as the weakest link

        Gabriel Morelli, Global Head of Commercial Excellence Sandoz

        • marketing
        • commercial
        12:50 PM - 1:50 PM

        Lunch break

          1:50 PM - 2:10 PM

          From let a thousand (digital) flowers bloom, to integrated customer engagement

          Rorik van Welij, Multi-channel & Service Center Lead – Europe and JAPAC Amgen

          • marketing
          • digital
          • commercial
          2:10 PM - 2:30 PM

          The future of life science powered by AI and genomics

          Mathias Ekman, Director Health & Life Science Sector Microsoft

          • marketing
          • digital
          • commercial
          2:50 PM - 3:10 PM

          Chatbot, smart speakers and digital audio in the healthcare industrys

          Danilo Pagano, Senior Director & Head of GCE Lundbeck

          • marketing
          • commercial
          2:50 PM - 3:10 PM

          When the sales reps 2.0 meets doctors 2.0: nothing happens

          Haider Alleg, Global Head of Digital Marketing Ferring

          • marketing
          • commercial
          3:10 PM - 3:30 PM

          From vision to insight: putting big data, analytics and AI to work

          Aviva deBeer, Global Solution Executive IBM Watson Health

          • digital
          • commercial
          3:30 PM - 4:00 PM

          Coffee break

            4:00 PM - 4:25 PM

            Patient panel: who takes care about patients? The hourney from the pill to care.

            Ana Maria Arboleda, Shard Next Generation Patient Engagement Implementation Lead Pfizer
            Laura Greco, Patient Opinion Leader

            • patients
            • marketing
            4:25 PM - 4:45 PM

            Leveraging technology for optimal stakeholders engagement

            Peter Gannon, SVP, Business Partnerships Within3

            • digital
            • commercial
            4:45 PM - 5:05 PM

            From product-centric to people-centric business model for pharma: key attributes and standards of patient centricity within the industry

            Oleksandr Gorbenko, Global Patient Affairs Medical Lead ViiV Healthcare

            • patients
            5:05 PM - 5:25 PM

            Bringing stakeholders together – Patient centricity programs at Phoenix group

            Olaf Christiansen, Head of Marketing Corporate Pharma Services & Sourcing PHOENIX group

            • patients
            5:25 PM - 5:45 PM

            Why the hospital of the future will be your own home?

            Niels van Namen, VP Healthcare UPS

            • digital
            • patients
            5:45 PM - 5:55 PM

            Closing of day 1

              7:00 PM - 9:00 PM

              Business meetings at Dubrovnik secret location ;)

                8:00 AM - 9:00 AM

                Morning coffee and networking

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                  9:00 AM - 9:10 AM

                  Opening remarks

                  Dario Safaric, Chairman NEXT Pharma Summit

                    9:10 AM - 9:30 AM

                    The realities of digital transformation in gx, sx & otc markets

                    Davidek Herron, Head of Outbound Digital Channels, Digital Marketing Teva

                    • marketing
                    • digital
                    • commercial
                    9:30 AM - 9:50 AM

                    Connecting global pharma vision to local patient centricity

                    Harout Semerjian, EVP & Chief Commercial Officer Ipsen

                    • digital
                    • commercial
                    9:50 AM - 10:10 AM

                    A holistic approach to customer centricity

                    Anette Steenberg, Director of Investment Promotion Copenhagen Capacity

                    • marketing
                    • digital
                    • commercial
                    10:10 AM - 10:30 AM

                    How to use AI to develop next best action solution to maximise sales force

                    Hank Sczerba, Corporate Sales Director CROMA-PHARMA

                    • marketing
                    • digital
                    • commercial
                    10:30 AM - 10:50 AM

                    Dynamic digital content development and approval & real-time expert engagement.

                    Felix Jackson, Founder and Medical Director medDigital

                    • digital
                    • commercial
                    11:20 AM - 11:45 AM

                    Panel: Let’s take pharma stakeholders to 2019: How to satisfy all ineterests?

                    Christopher Boone, Vice President, Global Medical Epidemiology & Big Data Analysis Lead Pfizer

                    • marketing
                    • digital
                    • commercial
                    11:45 AM - 12:05 PM

                    One-on-one: the new marketing model for big pharma. Things never changed faster.

                    Ronald Seeliger, Vice – President Stada

                    • marketing
                    • digital
                    • commercial
                    12:05 PM - 12:25 PM

                    Patient optinion ledaders, social media, and the changing landscape of shared decision making

                    Laura Greco, Patient Opinion Leader

                    • patients
                    12:25 PM - 12:45 PM

                    Fight fear of failure – how agile use of data can reduce risk and enhance creativity in pharma marketing

                    Morten Remmer, Advisor within corporate innovation, growth hacking and agile data Independent Consultant

                    • marketing
                    • digital
                    12:45 PM - 1:05 PM

                    One-on-one: Optimising customer engagement using virtual channels

                    Tim Cave, CEO & Founder SaySo Medical

                    • patients
                    1:05 PM - 2:05 PM

                    Lunch break

                      2:05 PM - 2:20 PM

                      From theory to practice: some real cases of AI applied to commercial excellence

                      Chetak Buaria Global Head of Commercial Excellence Merck

                      • marketing
                      • digital
                      • commercial
                      2:20 PM - 2:45 PM

                      Panel: New tech for new commercial models. VR, ML, Advanced analytics and personalisation for HCPS.

                      Anthony Page, CEO Voxx Analytics

                      • marketing
                      • digital
                      • commercial
                      • out-of-the-box
                      2:45 PM - 3:05 PM

                      Plug into your passion

                      Peter Looker, President TransAssist, LLC

                      • marketing
                      • commercial
                      • out-of-the-box
                      3:05 PM - 3:25 PM

                      Pharma on digital? Since when?

                      Jonathan Hulton, CEO iM Agency

                      • marketing
                      • digital
                      • commercial
                      • out-of the-box
                      3:25 PM - 3:45 PM

                      You don’t have to be boring

                      Sinisa Waldinger, Co-owner and Creative Director Bruketa&Zinic&Grey

                      • marketing
                      • digital
                      • commerical
                      • out-of-the-box
                      3:45 PM - 3:55 PM

                      Closing remarks and waiting for 2020

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