Conference agenda

NEXT 2022 Agenda

after title line

NEXT Pharma Summit is the ultimate event for CX, commercial excellence, marketing, and medical affairs leaders who want to design better engagement outcomes with HCPs and other stakeholders.

08:00 AM - 09:00 AM

Registration & Welcome coffee

    09:00 AM - 09:10 AM

    Opening remarks

    Dario Safaric, Chairman NEXT Pharma Summit

      09:10 AM - 09:35 AM

      Dear NEXT Normal. We are ready. Let’s shift pharma’s digital and commercial future for better patient outcomes.

      Davidek Herron – Global Head of Digital at Roche
      Rachel Phang – Chief Digital Officer at Sandoz
      Elliot Antrobus-Holder – Global Head of Omnichannel at Gilead Sciences

      • Marketing
      • Digital
      • Commercial
      • CX
      • Transformation
      • Next Normal
      09:35 AM - 09:55 AM

      Corona as Accelerator of the Digital Journey in a medium sized Pharma company

      Jochen Schlindwein – CEO at Wörwag Pharma

      • Medical Affairs
      • Commercial
      • Marketing
      • Transformation
      • CX
      • Digital
      09:55 AM - 10:15 AM

      Making the impossible possible.

      Alexander Almerood – Director Marketing & Sales at Biontech
      Michael Boehler – Vice President Global Commercial and General Manager at Biontech

      • Marketing
      • Commercial
      • Transformation
      • Digital
      • CX
      10:15 AM - 10:30 AM

      Fire-Side Chat: How Merck Advanced Customer Engagement to Improve CX and better stakeholders outcomes?

      Chetak Buaria – VP – Global Commercial Operations Healthcare Business of Merck | Global Business Franchise Oncology at Merck

      • Digital
      • Transformation
      • CX
      10:30 AM - 11:00 AM

      Networking Break

        11:00 AM - 11:25 PM

        Pull vs Push – delivering exceptional CX in a digital first engagement model

        John Reeves – CEO at conversationHEALTH
        Michelle Bridenbaker – Global Medical Information – Global Head at Idorsia
        Marko Ivanovic – Digital Strategy Director, Global Consumer Relations at GSK

        • Digital
        • Commercial
        • Transformation
        • Next Normal
        11:25AM - 11:45 AM

        Building your pharma brands with proper CX and customer journeys

        José Ma. Guido Avila – Customer Engagement Transformation Lead at Sanofi

        • Digital
        • Transformation
        • CX
        11:45 AM - 12:05 PM

        The new Go-to-market commercial models for a next normal and beyond.

        Maria Raad – VP Customer and Digital Strategy – Commercial Excellence at Janssen

        • Next Normal
        • Commercial
        • Transformation
        12:05 PM - 12:30 PM

        Amplifying Business Value with AI through a Connected Omnichannel Ecosystem

        Jonny Rawlinson – Director of Strategic Alliances & Business Development at Aktana
        Erasmus Holm – Chief Marketing Officer at MSD
        Alexey Cherchago – Senior Vice President and Head Global Commercial Excellence at Glenmark

        • digital
        • commercial
        • marketing
        12:30 PM - 12:50 PM

        Modular content for delivering omnichannel customer engagements at scale with agility and impact

        Vanitha S V – Global Lead, Modular Content, Customer Engagement at Novo Nordisk
        José Ma. Guido Avila – Customer Engagement Transformation Lead at Sanofi

        • Transformation
        • CX
        • Digital
        12:50 PM - 01:00 PM

        Speed Q&A: Interactive questions to speakers from first half of Day 1

        • digital
        • commercial
        • marketing
        01:00 PM - 02:00 PM

        Lunch break & Networking

          02:00 PM - 02:25 PM

          The metaverse in Pharma! A long-term bet?

          Julien Pahud – International Digital Health & Innovation Sr. Director at Lilly
          Sudhir Mahakali – Global Head, Data Strategy & Advanced Analytics at Sandoz
          Mark Benthin – CEO at VIIHEALTH

          • Digital
          • Transformation
          • Next Normal
          • CX
          • Tech
          02:25 PM - 02:45 PM

          Leveraging the Ecosystem to Drive Ai Adoption

          Simon Rost – Marketing Director EMEA at GE Healthcare

          • Digital
          • Transformation
          • CX
          • Tech
          • Next Normal
          02:45 PM - 03:05 PM

          Gilead: Accelerating customer centric engagement. Why Data, AI and Machine learning are critical for customer centricity.

          Elliot Antrobus-Holder – Global Head of Omnichannel at Gilead Sciences

          • Digital
          • Transformation
          • CX
          • AI
          • Tech
          • Commercial
          03:05 PM - 03:30 PM

          Pursuing customer engagement excellence for better patient outcomes

          Antonio Rito – Head of Commercial Transformation, International at Alexion
          Djallal Benchikh El Fegoun – Commercial Operations & Insights Lead, International at Alexion

          • Digital
          • Commercial
          • Patients
          03:30 PM - 04:00 PM

          Networking Break

          • digital
          • commerical
          • marketing
          04:00 PM - 04:20 AM

          Digital disruption of the Value Chain: steering R&D and Medical Affairs into the Future

          Emma Booth – Executive Director Global Business Process and Insights Lead, R&D Strategy and Operations at Amgen

          • Medical Affairs
          • Digital
          • Transformation
          04:20 PM - 04:40 PM

          Articulate the science like a pro – transform your MSL interactions.

          Marcus West – Founder and CEO at 60 Seconds
          Michelle Bridenbaker – Global Medical Information – Global Head at Idorsia

          • Digital
          • Transformation
          • Medical Affairs
          04:40 PM - 04:55 PM

          Fire-Side Chat: Raising the bar for Medical Affairs

          John Wahba – Global Medical Affairs Director, Digital & Comms at ViiV Healthcare

          • Transformation
          • Medical Affairs
          • Next Normal
          • Commercial
          04:55 PM - 05:15 PM

          Digital transformation: Enabling Clinical Trials for a better tomorrow

          Veselka Ilieva – Area Sales Director – Life Sciences and Healthcare, HCL Technologies
          Stefaan Vanassche – Senior Regional Sales Director – Life Sciences and Healthcare, HCL Technologies
          Haider Alleg – Global Head of Digital Excellence at Ferring
          Emma Booth – Executive Director Global Business Process and Insights Lead, R&D Strategy and Operations at Amgen

          • Commercial
          • Transformation
          • Digital
          05:15 PM - 05:35 PM

          Unleash the power of digital to boost reps efficiency and patient outcomes.

          Samir Dahbane – Global Medical Field Operations Lead at Nestlé

          • Digital
          • Transformation
          • Commercial
          • Medical Affairs
          05:35 PM - 05:45 PM

          Speed Q&A: Interactive questions to speakers from second half of Day 1

            07:30 PM -

            NEXT After Party at Coral Beach Club. Powered by ViiHealth

              07:30 AM - 8:00 AM

              Morning Yoga and Dubrovnik Sunrise at the Valamar Lacroma Terrace

                08:00 AM - 09:00 AM

                Morning Coffee & Networking

                  09:00 AM - 09:10 AM

                  Opening Remarks

                  Dario Safaric, Chairman NEXT Pharma Summit

                    09:10 AM - 09:35 AM

                    Panel: Purpose and Innovation. Rethinking how we do digital.

                    Davidek Herron – Global Head of Digital at Roche
                    Cyril Mandry – Senior Director Global Digital Marketing & Omnichannel Lead – Pharmaceuticals at MSD
                    Samir Dahbane – Global Medical Field Operations Lead at Nestlé

                    • Digital
                    • CX
                    • Next Normal
                    • Transformation
                    • Marketing
                    09:35 AM - 09:55 AM

                    A fireside chat between global and local about changing an organisation from product to customer focused

                    Telea Herpin – Vice President – Global Asset Lead & Head of Customer Experience
                    Robert Sunjic – Country Cluster Head D – A – CH / General Manager – Senior Vice President at Grünenthal Group

                    • Digital
                    • Commercial
                    • Marketing
                    • Transformation
                    • Next Normal
                    • CX
                    09:55 AM - 10:15 AM

                    Digital and Commercial Transformation. The Zambon Journey?

                    Luigi Boaretto – Global Head Strategic Planning & Commercial Excellence, China Alliance Manager at Zambon

                    • CX
                    • Digital
                    • Transformation
                    • Tech
                    10:15 AM - 10:30 AM

                    Fire-Side Chat: King is dead long live the king. The role of Chief Digital Officer.

                    Davidek Herron – Global Head of Digital at Roche

                    • Digital
                    • Marketing
                    • Transformation
                    • Next Normal
                    • CX
                    • Commercial
                    10:30 AM - 11:00 AM

                    Networking break

                      11.00 PM - 11.25 AM

                      The role of leadership and change management in pharma’s ongoing transformation process

                      Alexey Cherchago – Senior Vice President and Head Global Commercial Excellence at Glenmark
                      Luigi Boaretto – Global Head Strategic Planning & Commercial Excellence, China Alliance Manager at Zambon

                      • Commercial
                      • Transformation
                      • Next Normal
                      11.25 AM -11.45 AM

                      Shape your Business Innovation Model & Capitalize on New Commercial Opportunities

                      Mostafa Taha – Chief Transformation Lead – Global Business Innovation at Merck

                      • Digital
                      • Marketing
                      • Transformation
                      • Next Normal
                      11.45 AM -12.05 PM

                      Is your organisation fit for capturing value in the new normal, post covid context?

                      Haider Alleg – Global Head of Digital Excellence at Ferring

                      • CX
                      • Digital
                      • Transformation
                      • Next Normal
                      • Tech
                      12.05 PM - 12.30 PM

                      Patient centricity – how can we measure the impact?

                      Sander Ruitenberg – Global Digital Health Solutions Head at Novartis
                      Tim Ringrose – CEO at Cognitant
                      Diane Cannon – Corporate Partnership Director at Melanoma UK

                      • Digital
                      • Transformation
                      • Next Normal
                      • CX
                      • Patients
                      • Tech
                      12.30 PM - 12.50 PM

                      The New Frontier of Health Data: An Inside-Out Journey of Collaboration in a Distributed World

                      Julien Pahud – International Digital Health & Innovation Sr. Director at Lily

                      • Tech
                      • Next Normal
                      • CX
                      12.50 PM - 02.00 PM

                      Lunch Break and Networking

                      TBA

                        02:00 PM - 02:20 PM

                        Leverage AI and connected data silos to master customer journeys and create true personalized HCP engagement

                        Bart Van Proeyen – CEO at KWARTS
                        Philippe Kirby – Global Digital Engagement Capabilities Lead at MSD
                        Shay Weiss – Head of Novartis DevOps at Novartis

                        • AI
                        • Digital
                        • Marketing
                        02:20 PM - 02:40 PM

                        Move fast and break things! How do you change your Pharma model in the next normal?

                        Erasmus Holm – Chief Marketing Officer at MSD

                        • Digital
                        • Transformation
                        • Next Normal
                        02:40 PM - 03:00 PM

                        There is no #DigitalTransformation

                        Anna-Maria Heidinger – Head of Digital Innovation Hub Europe at Daiichi Sankyo

                        • Digital
                        • Transformation
                        • CX
                        03:00 PM - 03:20 PM

                        Evolving Engagement: How Commercial & Medical Leaders Can Lead Without the Limitation of CRM

                        Andreas Müller – Board Member, Advisor, former Novartis Pharma CIO
                        David Logue – Chief Strategy Officer at Tact.ai

                        • Digital
                        • Transformation
                        • Commercial
                        03:20 PM - 03:40 PM

                        What’s Next?: Data and Insights to Drive Next Best Actions

                        Robert Consalvo – Senior Director of Sales Engineering & Enablement at H1

                        • Digital
                        • Medical Affairs
                        • Next Normal
                        • Commercial
                        03:40 PM - 03:55 PM

                        The evolution of the role of Medical Representative with the usage of modern communication channels MCM, CLM

                        Grzegorz Ornowski – Global Account and Alliances Director at Proxima Research International

                        • Digital
                        • Commercial
                        • Marketing
                        03:55 PM - 04:00 PM

                        Closing of Day 2

                          Last chance tickets available now

                          Buy tickets

                          Next Pharma Summit 2019 Highlights

                          View more