Pharma commercial
NEXT 2020 Agenda
Quisque vehicula massa eros. Morbi convallis metus id congue tempus. Donec auctor dolor bibendum, tincidunt justo et, fermentum neque. Integer sodales feugiat elit eu pulvinar. Aliquam at sapien neque.
Registration & welcome coffee
Powered by 60seconds
Opening remarks
Dario Safaric, Chairman NEXT Pharma Summit
Panel: A tough pill to swallow – the race to digitise big pharma
Shwen Gwee, General Manager, Head of Open Innovation Novartis
Reimagining big pharma with big data
Christopher Boone, Vice President, Global Medical Epidemiology & Big Data Analysis Lead Pfizer
Are healthbots the answer to healthcare engagement?
Shwen Gwee, General Manager, Head of Open Innovation Novartis
Blockchain – beyond bitcoin / How pharma can develop alternative commercial models with blockchain?
Ahmed Abdulla, Founder/CEO Digipharm
Coffee break
Towards commercial excellence: From strategy to execution, maximising customers impact.
Alessandro Milli, Head of Global Commercial Excellence Zambon
Training academy and it’s role in developing customer centric organisation or digitalising field force
Chetak Buaria, Global Head of Commercial Excellence Merck
How the ever changing sales environment drives sfe innovation
Dirk Abeel, Global Medical Sales Director Reckitt Benckiser
Panel: smaller but faster than big pharma; What we can lear from medium sized pharmaceuticals in changing commercial environments?
Hank Sczerba, Corporate Sales Director CROMA-PHARMA
Marko Devrnja, Marketing Director SEE Region Stada
Alessandro Milli, Head of Global Commercial Excellence Zambon
Commercial excellence: as strong as the weakest link
Gabriel Morelli, Global Head of Commercial Excellence Sandoz
Lunch break
From let a thousand (digital) flowers bloom, to integrated customer engagement
Rorik van Welij, Multi-channel & Service Center Lead – Europe and JAPAC Amgen
The future of life science powered by AI and genomics
Mathias Ekman, Director Health & Life Science Sector Microsoft
Chatbot, smart speakers and digital audio in the healthcare industrys
Danilo Pagano, Senior Director & Head of GCE Lundbeck
When the sales reps 2.0 meets doctors 2.0: nothing happens
Haider Alleg, Global Head of Digital Marketing Ferring
From vision to insight: putting big data, analytics and AI to work
Aviva deBeer, Global Solution Executive IBM Watson Health
Coffee break
Patient panel: who takes care about patients? The hourney from the pill to care.
Claudia Put, Founder & Managing Director BrandNewHealth
Leveraging technology for optimal stakeholders engagement
Peter Gannon, SVP, Business Partnerships Within3
From product-centric to people-centric business model for pharma: key attributes and standards of patient centricity within the industry
Oleksandr Gorbenko, Global Patient Affairs Medical Lead ViiV Healthcare
Bringing stakeholders together – Patient centricity programs at Phoenix group
Olaf Christiansen, Head of Marketing Corporate Pharma Services & Sourcing PHOENIX group
Why the hospital of the future will be your own home?
Niels van Namen, VP Healthcare UPS
Closing of day 1
Business meetings at Dubrovnik secret location ;)
Morning coffee and networking
Powered by Abbyy
Opening remarks
Dario Safaric, Chairman NEXT Pharma Summit
The realities of digital transformation in gx, sx & otc markets
Davidek Herron, Head of Outbound Digital Channels, Digital Marketing Teva
Connecting global pharma vision to local patient centricity
Harout Semerjian, EVP & Chief Commercial Officer Ipsen
A holistic approach to customer centricity
Patrik Grandits, Head of Commercial Operations Oncology Daiichi Sankyo Oncology Europe
How to use AI to develop next best action solution to maximise sales force
Hank Sczerba, Corporate Sales Director CROMA-PHARMA
Dynamic digital content development and approval & real-time expert engagement.
Felix Jackson, Founder and Medical Director medDigital
Panel: Let’s take pharma stakeholders to 2019: How to satisfy all ineterests?
Katie Koetke, Senior Consultant Strategy & Operations Deloitte
Haider Alleg, Global Head of Digital Marketing Ferring
One-on-one: the new marketing model for big pharma. Things never changed faster.
Ronald Seeliger, Vice – President Stada
Patient optinion ledaders, social media, and the changing landscape of shared decision making
Gabriella Salvatore, Head of Solution Design & Innovation Vantage Partners
Fight fear of failure – how agile use of data can reduce risk and enhance creativity in pharma marketing
Morten Remmer, Advisor within corporate innovation, growth hacking and agile data Independent Consultant
One-on-one: Optimising customer engagement using virtual channels
Tim Cave, CEO & Founder SaySo Medical
Lunch break
From theory to practice: some real cases of AI applied to commercial excellence
Chetak Buaria Global Head of Commercial Excellence Merck
Panel: New tech for new commercial models. VR, ML, Advanced analytics and personalisation for HCPS.
Alexandre Kitching, Co-Founder Lume
Plug into your passion
Peter Looker, President TransAssist, LLC
Pharma on digital? Since when?
Jonathan Hulton, CEO iM Agency
You don’t have to be boring
Sinisa Waldinger, Co-owner and Creative Director Bruketa&Zinic&Grey